Lekani Makampani Ochititsa Manyazi omwe Amalipiritsa pa Social Media ndi Kutsatsa Kwazinthu

Manyazi

Ndakhala ndikuwona zomwe zidachitika chaka chatha zomwe ndikukhulupirira ndizosokoneza… manyazi amakampani ndi atsogoleri odziwika pamsika wotsatsa akaganiza zochepetsa kapena kusintha njira zawo zapa media kapena njira zawo.

Moona ndikutopa nazo.

Nayi nkhani yaposachedwa ya Twitter yochokera ku LUSH UK yomwe imagwira ntchito yodabwitsa pofotokozera zovuta zawo ngati bizinesi komanso momwe angayankhire. Chonde dinani ndikuwerenga mndandanda wonse wazosintha.

Osayimira pamenepo, komabe. Werengani ulusi wonse, woganiza bwino. Kenako werengani momwe kutsatsa atsogoleri akuyankha. Ndikuganiza kuti kutsutsa kwawo komanso mayankho awo olakwika sikuti amangokhala osasamala, amangonyalanyaza.

Otsatsa awa komanso otsatsa okhutira kugulitsa chikhalidwe TV ndi okhutira. Zabwino kwa iwo, koma sizitanthauza kuti njira yawo imagwirira ntchito kampani iliyonse. Sizitero.

Zili ngati kuti chikhalidwe TV ndi malonda okhutira ndi mafuta a CBD pamsika wotsatsa… yankho la matenda aliwonse omwe akukhudza bizinesi yanu. Iwo sali.

Douglas Karr, DK New Media

Ndine CMO for hire kwa makampani angapo. Ndagwira ntchito ndi aliyense kuchokera ku GoDaddy, Dell, ndi Chase mpaka kumakampani oyang'anira tizilombo komanso makampani ofolerera. Kwa makampani ena, njira yolimba yachitukuko komanso yokhudzana ndi zomwe adapeza inali yanzeru pazachuma. Kubwezera ndalama pakuzindikira ndikulankhulana ndi omvera kapena gulu lomwe ali nalo ndizabwino.

Koma si kampani iliyonse.

Nazi zodabwitsa kwa inu. Ndine m'modzi mwamakampani amenewo.

Zolemba ndi malingaliro amtundu wa anthu zimandithandizira kuti ndikhalebe m'mafakitale anga. Kuzindikiridwa ndikuzindikira kumathandizira bizinesi yanga, koma sizimapanga ndalama zochulukirapo kuposa nthawi ndi ndalama zakapangidwe kazopanga ndi media media. Heck, simudzawonanso kanema kuchokera kwa ine. Ndipo inde… mutha kutsutsa kupezeka kwanga pa intaneti tsiku lonse… ndikupeza tani yomwe ingakonzedwe bwino kapena kuchita bwino.

Koma patatha zaka 11 ndikuchita bizinesi, ndikuwuzani izi… ndimatha kuyankhula pazochitika zilizonse, kukhala pamndandanda uliwonse wotsatsa, nkhani zosasangalatsa, ndikulemba zolemba ziwiri zodabwitsa tsiku lililonse ... ndipo sizibwera pafupi kufanana ndalama zomwe ndimapeza malonda ndi mawu a pakamwa. Ndawononga ndalama zambiri, khama, komanso nthawi ndi anthu m'makampani anga kupanga, kupanga, ndikupanga zinthu zodabwitsa ndipo - pomwe zidandipatsa chidwi, sizimalipira ngongole. Ndakhala ndi okonza nthawi zonse, olemba zolemba, othandizira pazanema, komanso ojambula mavidiyo amandigwirira ntchito yodabwitsa. Izo sizinagwire ntchito. Nyengo.

Zomwe Zimandichitira

The zotsatira kuti ndimatha kupeza makasitomala anga, the khalidwe Zotsatira za ntchito, mtengo za ntchitoyi, ndipo pakamwa iwo amapereka bizinesi yanga yatsogolera lililonse kudzipereka kwakukulu komwe bizinesi yanga idakhalako.

Palibe china chomwe chimayandikira. Palibe.

Chifukwa chake, kwa makasitomala anga ambiri, ndalangizapo kuti ndisagwiritse ntchito ndalama zambiri pamagulu azama TV ndi njira zake. Uko nkulondola… ine ndinanena izo.

  • Ndinali ndi kuyambitsa kwachichepere komwe kumkafika kwa opanga zokongoletsa. Ingoganizani? Okongoletsa amayenda tsiku lonse akuyesera kuti apeze ndalama. Sanali kuwerenga zolemba kapena zosintha pa TV ... anali akugwira ntchito zawo. Komabe, okongoletsa bwino amenewo amatenga tchuthi kuti apite kumisonkhano kuti akaone ukadaulo waposachedwa kwambiri. Tidawakambirana posagwiritsa ntchito ndalama ndi ine ndipo tidawauza kuti achite misonkhano yambiri! Ndipo zinagwira ntchito.
  • Makampani akomweko amachita bwino kwambiri pofikira makasitomala ndikupempha mavoti ndi kuwunika kuposa kutenga nawo mbali pazanema komanso kukankhira pazinthu. Chifukwa chake, tapanga malire laibulale yokhutira kutengera nyengo yayitali ndipo tikupitilizabe kukweza zolemba zawo zomwe zakonzedwa ndikukonzanso kudzera pa blog yawo komanso media. Ndikuwona kukula kwamanambala awiri m'makampani onse omwe tapanga izi kudzera pagalimoto yakusaka. Palibe zatsopano, palibe TV yanthawi zonse… chongokhala changwiro cha upangiri ndi zoyesayesa zilizonse zopita kwa makasitomala ndi kuchitapo kanthu.
  • Ndili ndi kampani ina yomwe imayang'ana zakusintha kwanyengo, kenako imafufuza madera omwe anakhudzidwa ndi namondwe kuti ayendere zaulere. Mukudziwa zomwe zimagwira ntchito bwino kuposa ma TV ndi kutsatsa kwazinthu kwa iwo? Ma hangars apakhomo. Kubwerera kwakukulu pazogulitsa.
  • Ndili ndi kuyambika kwatsopano kumene ndikusowa chuma ndipo ndilibe njira yoti ndimenyere ochita mpikisano pamsika wawo omwe amawononga mamiliyoni ndipo amakhala ndi magulu a anthu. M'malo motaya nthawi ndi mndandanda wazopanga komanso zochitika pagulu, timakhala mwezi… nthawi zina zochulukirapo… pakupanga ndi kulimbikitsa gawo limodzi. Ingoganizani? Ikugwira ntchito. Zomwezo zagawidwa ndikupezeka ndipo zayendetsa ma MQL ambiri kuposa njira ina iliyonse.
  • Ndili ndi kampani yopanga ukadaulo yopambana kwambiri yomwe imadziwika padziko lonse lapansi kuti mtsogoleri mu malonda awo kuti apange zatsopano. Tidagwira ntchito mwakhama pazinthu zosaneneka zomwe zidagawana tani m'makampani. Mukudziwa chomwe chidachita bwino? Tumabuku kutumizidwa kwa otsogolera. Chifukwa chiyani? Chifukwa pomwe ogwira nawo ntchito amafufuza pa intaneti ndipo amadziwa za kampaniyo, nthawi zambiri amagwira ntchito ndi anzawo ndi zomwe amapeza kuti asamve uthenga pamaso pa omwe amawapanga zisankho. Tidawadusa mitu yawo ndipo zidagwira.
  • Ndili ndi kampani ina yomwe ilibe malo ochezera kapena ochezera pa intaneti. M'malo mwake, amaika ndalama zambiri pantchito yamakasitomala ndi othandizira ndikuchita nawo ntchito modabwitsa. Osasiyana kwambiri ndi Zappos or apulo… Zimapangitsa makasitomala kukhala ndi mwayi wodabwitsa kotero kuti makasitomala amakhala owalimbikitsa kutsatsa. Kodi mukuchititsa manyazi anthu makampani?
  • Ndagwira ntchito ndi mafakitale olamulidwa kwambiri omwe SANGAKHALE nkomwe kuti agawane nawo zapaintaneti zamakampani awo, ukadaulo wawo, kapena makasitomala awo. Nyengo. Tidakakamizidwa kugwiritsa ntchito njira zina kuyendetsera kuzindikira, kupeza, komanso kusunga. Kwa kasitomala m'modzi, tidapanga pulogalamu yam'manja yomwe ingathandize magulu awo ofufuza powerengera movutikira ndikusintha. Idagwira ntchito bwino.
  • Ndawona makampani opanga ukadaulo omwe amalandiridwa ndi Forrester ndi Gartner akukwaniritsa kutsogolera ndikutseka kuposa chaka chonse chazachikhalidwe komanso zopanga. Ndikuzindikira kuti izi zidakhutitsabe… koma tivomerezane ... makamaka zimapanga mbiri komanso ubale ndi akatswiri omwe angakupatseni mtundu wotchulidwayo. Ndimadana ndi nkhani, koma si akatswiri onse omwe akuyembekezera tsamba lanu lotsatira kapena blog.
  • Ndili ndi kampani ina yomwe idawirikiza bizinesi yawo ndi tsamba loopsa, osawoneka osaka, osakhutira, komanso osagwiritsa ntchito njira zapa media - ndipo mudzadandaula kuti. Amalandira mayendedwe kuchokera kumakampani othandizana nawo, ozizira amatcha chiyembekezo, komanso mabizinesi apafupi. M'modzi mwa anthu omwe amagulitsa omwe amagwira ntchito kumeneko adatseka $ 8 miliyoni mu bizinesi chaka chatha. Kutulutsa mafoni ozizira.

Musanandiponye kwa mikango, zowonadi sindikunena izi zachikhalidwe komanso zokhutira sichidzatero ntchito… koma si kukula kwake kumagwirizana zonse Yankho.

Bajeti, nthawi yake, mpikisano, nthawi yake, zopangira, mafakitale… zinthu zonsezi zimafunikira kuganiziridwa ngati njira zofalitsira komanso njira zomwe zingagwirizane ndizothandiza kubizinesi yanu.

Ndikuwona mabizinesi ambiri akusintha zothandizira kuchokera kuma media media kupita kwa kasitomala, kuchokera pakupanga zinthu kupita kumisonkhano, othandizira, kutsatsa kwotsatsira, ndi njira zina. Ndi bizinesi yawo ndipo akuchita zomwe adayeza ndikuwona zikugwira ntchito.

Osati bizinesi iliyonse yomwe ingagonjetse malo ochezera kapena kulemba zodabwitsa. Lekani kuchititsa manyazi makampani akamapita ku njira zomwe zimawathandiza.

Mwina chomwe chimandivutitsa kwambiri ndikuti anthu omwe ndi omwe akuyamba kuchita manyazi mabizinesiwa ndi anthu kugulitsa zoulutsira mawu ndi njira zokhutira ndipo ALI osazindikira za kampaniyo momwe imagwirira ntchito. Ndizosasamala kwenikweni ... mukungowukira aliyense amene akutsutsana ndi njira inu pangani ndalama.

M'malo mochita manyazi makampani, pitani mukapeze makampani omwe mungagulitse ntchito zanu kwa iwo omwe akufunikira thandizo lanu ndipo atha kusintha.

Sikuti aliyense.

Siyani makampani amanyazi.

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