Social Media & Influencer Marketing

Kupambana pa Kutsatsa Kwapa Facebook Kumatenga Njira "Yonse Yopezera Zinthu Pa Deck"

Kwa ogulitsa, Facebook ndi gorilla wolemera mapaundi 800 mchipindamo. The Pew Research Center akuti pafupifupi 80% ya aku America omwe ali pa intaneti amagwiritsa ntchito Facebook, kuposa kawiri chiwerengerocho omwe amagwiritsa ntchito Twitter, Instagram, Pinterest kapena LinkedIn. Ogwiritsa ntchito a Facebook nawonso ali otanganidwa kwambiri, ndipo oposa atatu mwa anayi aiwo amayendera tsambalo tsiku lililonse ndikudula mitengo mopitilira theka kangapo patsiku.

Chiwerengero cha ogwiritsa ntchito mwezi uliwonse a Facebook padziko lonse lapansi ndi pafupifupi 2 biliyoni. Koma kwa ogulitsa, ziwerengero zofunika kwambiri za Facebook zitha kukhala izi: Ogwiritsa ntchito amawononga pafupifupi mphindi 35 tsiku pa social media platform. Otsatsa sangakwanitse osati kupikisana pa Facebook - kungakhale kusiyiratu opikisana nawo ambiri, komabe ambiri amawona kuti ndizovuta: 94% ya otsatsa amagwiritsa ntchito Facebook, koma 66% okha ndi omwe amakhulupirira kuti ndi njira yabwino yogawira zomwe zili.

Chifukwa chiyani pali kusiyana? Sikuti Facebook siipereka njira zambiri zothandizira otsatsa kuti apeze omvera awo: Pali 92 mikhalidwe yamakasitomala yomwe amalonda angasankhe kuti awone, kuphatikiza geography, mtundu wa zida zam'manja, makina ogwiritsira ntchito, zokonda zawo, kuchuluka kwa anthu komanso machitidwe a ogwiritsa ntchito. Ichi ndi chifukwa chimodzi chomwe Facebook imalipiritsa mtengo wamtengo wapatali pakudina kulikonse, mtengo pa ulalo uliwonse, mtengo wazowonera chikwi ndi mtengo pachilichonse.

Koma kwa otsatsa ambiri, zosankha izi sizimamasulira kukhala mwayi weniweni. Otsatsa amakumanabe ndi zovuta kupanga ROI ndikusankha bwino omvera. Otsatsa a Savvy atha kukhala ndi njira zolumikizirana ndi makasitomala, kuphatikiza zokakamiza, koma zimangopanga ROI ngati atha kuzifikitsa kwa omvera.

Ndiye amalonda amakwaniritsa bwanji izi? Mbiri ya omvera ndiye yankho lokhazikika, koma kuti achite bwino, otsatsa amayenera kuyang'ana kupyola zomwe Facebook imapereka. Njira yabwino yotsatsa ya Facebook imaphatikiza zambiri kuchokera kuzinthu zosiyanasiyana, kuphatikiza zambiri za CRM monga zochitika, mbiri yogula, ndi kulumikizana. Iyeneranso kuphatikizirapo kafukufuku wofufuza, monga zomwe makasitomala amakonda, zomwe sakonda, zomwe amapeza ndi zomwe makasitomala amakonda, komanso zomwe amakonda.

Kuti apange ROI kuchokera ku njira yamalonda ya Facebook, ogulitsa ayenera kuphatikiza CRM ndi zotsatira za kafukufuku ndi kusanthula deta. Iyi ndi njira yabwino yopezera mipata pakati pa zomwe makasitomala awo amawadziwa ndi mbiri ya Facebook. Zimaperekanso mwayi kwa gulu lotsatsa kuti lizindikire kulumikizana pakati pa mbiri yamakasitomala a Facebook ndi chidziwitso chamakasitomala omwe ali ndi kampaniyo komanso pakati pa zokonda zamakasitomala za Facebook ndi mbiri yakale ya CRM.

Otsatsa akalumikiza zambiri za Facebook ndi CRM ndi data ya kafukufuku, amamvetsetsa bwino omvera awo. Kupanga maulumikizidwe amenewo kumathandizira otsatsa kuti alandire mauthenga okakamiza pamaso pa anthu oyenera, komanso kumathandizira kampaniyo kupereka chithunzi chamtundu wopanda msoko panjira zonse. Njirayi imathandizanso ochita malonda kupanga zowerengera zolondola kwambiri, kusunga bungwe.

Amalonda akamadziwa zambiri za makasitomala awo, amatha kulankhulana nawo bwino. Kupereka makasitomala abwino, opanda msoko panjira zonse, kuphatikiza pa media media, ndikofunikira kuti mupange kukhulupirika ndikukhazikitsa chikhulupiriro. Sayansi ya data ndiyo njira yabwino kwambiri yosinthira makonda, ndipo makampani omwe amaphatikiza CRM ndi data ya kafukufuku ndi luso lamphamvu lazamalonda la Facebook amatha kuyendetsa ROI yapa social media ndikukulitsa makasitomala awo.

Nkhani

Bwererani pamwamba
Close

Adblock yapezeka

Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.