Kugawaniza Makasitomala ndichinsinsi Chanu Kukula Kwabizinesi Mu 2016

omvera onse

Mu 2016, magawo anzeru azitsogolera pamalingaliro a otsatsa. Ayenera kudziwa pakati pa omvera awo makasitomala ndi chiyembekezo chomwe ali otanganidwa kwambiri komanso otsogola. Pokhala ndi chidziwitso ichi, atha kutumiza mauthenga olunjika ku gululi omwe amalimbikitsa kugulitsa, kusungira, komanso kukhulupirika kwathunthu.

Chida chimodzi chaukadaulo chomwe chikupezeka tsopano pamagawo azidziwitso ndi gawo la Omvera Gawo kuchokera Tchulani, wothandizira deta yolumikizidwa analytics. Ntchitoyi imagwiritsa ntchito deta yomwe yasonkhanitsidwa kuchokera kumakampani opitilira 500,000 komanso ogula oposa biliyoni imodzi. Dongosolo lalikulu ili lili ndi chidziwitso cha kuchuluka kwa anthu komanso momwe atolankhani amathandizira. Kampani ikhoza kuyika maimelo awo olumikizana ndi imelo ku Gawo la Omvera ndikulandila jenda, malo, zaka, komanso zidziwitso zapa media.

Pokhala ndi chidziwitso ichi, amalonda amatha kupanga makampeni olimbikitsidwa kudzera munjira zosiyanasiyana, monga malo ochezera, malo otsatsa, maimelo, ndi kukwezedwa kwa desiki. Gawo limalola kuti pakhale zomwe zili zofunika kwambiri pamoyo wamakasitomala. Imelo yomwe imalimbikitsa wolandila kuti "atitsatire pa Instagram" imamveka bwino ikatsimikiziridwa kuti, ali ndi akaunti ya Instagram. Chochita "kutsatira" pamenepo chimafunikira dinani kapena awiri, m'malo molemba zonse.

Nayi ndondomeko ya Chigawo cha Omvera Onse ndondomeko ndi momwe amalonda angagwiritsire ntchito chidziwitso chotsatira:

  • Kampani imayika mndandanda wa imelo
  • Injini ya SumAll imapeza olembetsa a Facebook, Twitter, ndi Instagram
  • Magulu azomwe akutenga nawo gawo komanso mphamvu pakompyuta iliyonse amafufuzidwa. Chinkhoswe ndi momwe wogwiritsa ntchito amalumikizirana ndi webusaitiyi, ndipo chidwi chake ndi chiwerengero cha otsatira.
  • Chiwerengero cha anthu chimakokedwa ndikutanthauzira maimelo maimelo ndi nkhokwe yayikulu

Chidachi chimaphatikizanso magawo apamwamba a ogwiritsa ntchito a Twitter omwe amalola otsatsa kuti alembe mndandanda wazogwiritsira pa Twitter kenako ndikukoka imelo ndi chidziwitso cha anthu. Otsatsa atha kugwiritsa ntchito ndalama zawo kuti apange a Twitter akutsimikiza kuti atha kupezera mwayi otsatirawa kudzera pamawayilesi ambiri.

Tchulani

Ndi mwayi wamayendedwe ambiri omwe ndiye phindu lalikulu lachigawochi. Makasitomala amayembekeza kukumana kosasintha komanso kosangalatsa, kaya akulumikizana ndi mtundu wa Instagram kapena kudzera pa desiki yothandizira. Chida monga Gawo la Omvera ndichamphamvu chifukwa chitha kutsogolera otsatsa pamlingo wogwiritsa ntchito komwe wogwiritsa ntchito malo ochezera. Ganizirani anthu awiri, onse okhala ndi maakaunti a Instagram, koma m'modzi ali ndi otsatira asanu ndi awiri, ndipo winayo ali ndi otsatira 42.4 zikwi. Ngati awiriwa akuphatikizidwa mu kampeni ya "Instagram", padzakhala zotsatira zina, koma sizinapangidwe. Makasitomala kapena chiyembekezo chotsata kwakukulu chimatsatsa makonda amakono ndi zotsatsa zotsika mtengo wake pamalowo ungakhale waukulu.

Zambiri zamagawo azachikhalidwe zitha kugwiritsidwanso ntchito kudziwitsa desiki yothandizira, CRM, ndi njira zina zotsatsira zotsatsa zamakasitomala omwe angakhale ofunika kwambiri. Mwachitsanzo, malo ochezera ndi mafoni amatha kuyika ogwiritsa ntchito oposa 100,000 a Twitter, ndi malangizo kwa wothandizirayo kuti awapatse mwayi wapadera wopitilira Twitter. Njirayi ndi yolunjika kwambiri, komanso ikukwaniritsa kufunikira kwa makasitomala ambiri kuti awoneke ngati aliyense payekhapayekha, makamaka ngati otsatsa malonda amapereka zoterezi mosasunthika komanso mosawonekera.

Gawo lotere lomwe limaphatikizapo chidziwitso cha zaka ndi kuchuluka kwa anthu limapangitsanso masewera olimba a AdWords, popeza otsatsa amatha kufanana ndi zotsatsa zawo ndi makasitomala ena. Izi zimawapatsa mwayi wopezera mawu ofunikira, koma kwa omvera okhawo kuti ndalamazo zisawonongeke.

Magawidwe akusintha kupitirira kuchuluka kosavuta (azaka 20-35 azaka zambiri ku Massachusetts), kulowa m'malo atsopano omwe akuphatikiza mayendedwe ochezera komanso zochita zina zomwe zimapatsa otsatsa malingaliro owoneka bwino komanso ogwirizana ndi makasitomala awo.

Yambirani pa SumAll Kwaulere!

 

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