Kafukufuku wa Social Media Anena: Eni Ake Akukwera

mwini

Malinga ndi Kafukufuku Wamabizinesi Aang'ono Ochepa a 2011, eni mabizinesi akutenga nawo mbali pazanema kwambiri kuposa chaka chatha. Pa kafukufuku yemwe adachitika kuyambira Meyi 1, 2011 - Julayi 1, 2011 tidafunsa eni mabizinesi ang'onoang'ono 243 (makampani omwe ali ndi ochepera 50) omwe akupanga zomwe zili mumaakaunti awo ochezera.


Eni ake akuyang'anira

mwini

Kuchokera pamayankho awo, zinali zowonekeratu kuti eni ake akutenga nawo mbali pazanema kwambiri kuposa 65% adawonetsa kuti amatenga nawo gawo pakupanga zomwe zili. Kuchulukaku kunkachitika mosalekeza pakati pamagulu osiyanasiyana aomwe amakhala ndi mabizinesi ang'onoang'ono, mpaka titayang'ana makampani omwe anali ndi antchito opitilira 25 pamenepo.

Ngakhale kutenga nawo gawo kwawo kumayamba kutsika, 50% ya eni makampani akuluakuluwa akugwirabe ntchito. Ndizodziwikiratu, komabe, oyang'anira awa akupereka udindo wambiri pakapangidwe kazinthu zina kwa ena.

Yemwe ali ndi zapa media media

Ngakhale makampani ambiri akudumphira m'mafilimu, mapulogalamu awo amalephera chifukwa samafotokoza bwino maudindo. Amalephera kusankha omwe angapange zomwe zili, kangati komanso zazomwe.

Ndinakhumudwitsidwa kuwona kuti kuposa ½ makampani omwe akuchita nawo kafukufukuyu sakugwiritsa ntchito makasitomala ndi ziyembekezo zawo ngatiopanga zinthu.

Kuchokera pamaumboni ndi kutsatsa, ma FAQ ndi zokambirana, makampani akusowa mwayi waukulu posachita nawo maderawa.

 Osati Intern

Ngakhale zimasiyanasiyana pakampani pali zisonyezo zamphamvu zapa media media zomwe zikutengedwa mozama mu 2011. Mwachitsanzo: Ganizirani ntchito ya ophunzira. Pakafukufuku wathu wa Facebook wa 2010, mabizinesi opitilira 80% omwe anali ndi ogwira ntchito akuwonetsa kuti ophunzirirawo amatenga nawo mbali pazinthu zapa media.

Kwa ife, izi zidatsimikizira kuti makampani sanali kwenikweni kutengera zida. Akadakhala kuti, sangadalire membala yemwe sadziwa zambiri pagulu lawo kuti atsogolere zomwe zikukwaniritsidwa. Pakafukufuku wa chaka chino, ndi 30% yokha yamakampani omwe ali ndi ophunzira omwe adawonetsa kuti akutenga nawo gawo pakupanga zinthu.

Kuyang'ana Thandizo

alireza

Ngakhale eni mabizinesi ambiri amakhulupirira kuti zoulutsira mawu ndizomwe mumazichita nokha, pali chidwi chambiri cholemba ntchito zotsatsa ndi makampani azama TV kuti athandizire zoyesayesa zawo. Ponseponse, pafupifupi 10% yamakampani omwe adachita nawo kafukufukuyu akuwonetsa kuti kampani yakunja ikugwira nawo ntchito zapa media. Pomwe ndimayembekezera kuti makampani akuluakulu atha kufunafuna thandizo kunja, makampani ambiri omwe ali mgulu la 6-10 amayang'aniranso kuzinthu zakunja.

Chodabwitsa, makampani omwe ali ndi antchito 11 - 24 anali ocheperako kugwiritsa ntchito kampani yakunja. Chifukwa chiyani? Timaganizira za kukula kotereku, makampani amakhala ndi wina wogwira naye ntchito kuti apereke nthawi yoti athere pazochitika zapa media. Monga zikuyembekezeredwa, makampani akulu kwambiri atha kukhala ndi wogwira ntchito pawailesi yakanema. Ndemangazi zikuwonetsanso kusamvana pakati pamisasa yodzichitira nokha komanso yolemba anzawo ntchito.

Kodi eni mabizinesi akunena chiyani zopeza thandizo pazanema?

  • Ganyu wina kuti akhazikitse maakaunti ndikukuphunzitsani momwe mungawagwiritsire ntchito moyenera. Ndizovuta kukhala nawo onse munthawi yake.
  • Khalani ndi luso lanu pa Social Media. Mumalemba ganyu CPA chifukwa simungathe kuwerengera ndalama, gwiritsani ntchito akatswiri azama TV.
  • Masiku ano aliyense ndi "katswiri wazama TV" mumadziwa momwe amachitira.
  • Ganyu munthu yemwe angakuphunzitseni, pezani zida zapa media kuti zigwirizane ndi mtundu wanu.
  • Landirani malo ochezera koma khalani osangalala ndi "akatswiri" azama TV ndi alangizi.
Kodi mungafune zolemba zanu zonse? Mutha kutsitsa kuchokera Roundpeg, kampani yaku media yaku Indianapolis.

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