Swirl: Malo Ogulitsa Am'manja Omwe Amasungitsa Akuluakulu

ogulitsira mafoni sdk ogulitsa

Swirl In-Store Mobile Marketing Platform ™ ndiye nsanja yoyamba kulola ogulitsa ambiri kuti apange ndikutulutsa zokonda zawo ndikupereka kwa ogula kutengera malo omwe ali mumasitolo ogulitsa. Pulatifomu ya Swirl imapereka yankho kumapeto kwa mapeto kwa ogulitsa kuti azitha kuyendetsa bwino makampeni omwe amalumikizana ndi makasitomala awo kudzera pazida zawo zam'manja kulikonse kuchokera komwe akukhala, mpaka kudera lina la sitolo.

nsanja yozungulira

M'mwezi wa Meyi, Swirl adakhazikitsa pulogalamu yoyendetsa ndege ndi ogulitsa mafashoni adziko lonse kuphatikiza Alex ndi Ani, Kenneth Cole, ndi Timberland omwe adawonetsa kugulitsa kwakukulu ndikusintha kwamalonda, ndi zomwe sizinachitikepo 75 peresenti yosungira mapulogalamu osungira.

Tidawona zotsatira zolonjeza kuchokera kwa oyendetsa ndege a Swirl omwe tidathamanga m'masitolo athu nthawi yotentha. Makasitomala amayamikira kulandira zotsatsa zamakasitomala m'masitolo; iyi ndi njira yabwino yolumikizirana ndi ogula omwe akuwonjezeka masiku ano. Kutengera ndi zomwe tawona pakadali pano, tikuyembekeza kukulitsa kugwiritsa ntchito ukadaulo wa sitolo ya Swirl m'malo ena a Timberland ku 2014. Ryan Shadrin, wachiwiri kwa purezidenti wazamalonda ndi e-commerce ku Timberland.

Swirl In-Store Mobile Marketing Platform imaphatikiza kulondolera komwe kuli ndi pulogalamu iliyonse ya ogulitsa kuti ipereke mauthenga, zofunikira ndi zotsatsa kwa ogula - pomwe akugula. Mothandizidwa ndi ma beacon oyika magetsi a Low Energy, Swirl imatha kudziwa komwe shopper amakhala mkati mwa sitolo, monga kanjira kakang'ono kapena dipatimenti yamagetsi, munthawi yeniyeni ndikupereka uthenga woyenera, zomwe zili ndi zotsatsa zoyendetsa.

Pulatifomu ya Swirl imaphatikizapo

  • Ma Swirl SecureCast ™ Ma beacon - Ma beacon omwe ali ndi batire yamagetsi a Bluetooth® Low Energy omwe amalowa mumphindi zochepa, akugwira mafoni onse a Apple ndi Android, ndikutsimikizira komwe kuli shopper yemwe wasankha pulogalamu ya wogulitsa. Zipangizo za SecureCast zitha kusinthidwa kuti zikhale zogwirizana, zotseguka Apple iBeacons kapena, kwa ogulitsa ogulitsa zokhudzana ndi chinsinsi cha anthu komanso chinsinsi cha ogula, atha kutetezedwa kudzera mu ukadaulo wa kampani ya Swirl ndi matekinoloje achitetezo.
  • Swirl Mobile Client Software Development Kit (SDK) - Imathandizira ogulitsa kuti azitha kuyika ukadaulo wa Swirl mosavuta m'mapulogalamu awo ogulitsa, kuphatikiza kuthekera kogulitsa ogula zinthu zomwe zili ndizolowera kwambiri malinga ndi malo okhala mnyumba malinga ndi kutsimikizika kwa ma beacon a SecureCast. Zokumana nazo zomwezo zomwe zili m'sitolo zitha kuphatikizidwanso pulogalamu ya wofalitsa wina wachitatu kuti ikulitse omvera kufikira ndi kuyendetsa magalimoto owonjezera m'misika.
  • Swirl Marketing Console - Zida zonse zodzipangira zokhazokha pakuwongolera momwe amasungidwira mu sitolo ndi analytics, kulola ogulitsa kuti apange mosavuta zokumana nazo zamagetsi zamagetsi zomwe zimangokhazikitsa pomwe ogula amagula. Magulu otsatsa amatha kuyendetsa bwino masitolo masauzande ambiri okhala ndi chitetezo chokhazikika komanso kasamalidwe ka mayendedwe. Chokhazikitsidwa ndi mtambo chimaphatikizaponso kutsogola kowongolera ma beacon komwe kumalola kuti wogulitsa azigwiritsa ntchito zida masauzande ambiri a SecureCast ndi Apple iBeacon kudzera pa mawonekedwe amodzi.

Swirl Networks, Inc ndi kampani yopanga ukadaulo yomwe ikuthandiza ogulitsa kugwiritsira ntchito mphamvu zamagetsi kukopa ndi kukopa ogula pomwe amagula m'masitolo ogulitsa. Ogulitsa otchuka kwambiri monga Timberland, Kenneth Cole, ndi Alex ndi Ani amagwiritsa ntchito nsanja yotsatsa ya Swirl komanso ukadaulo wa patenti yaying'ono kuti uwonjezere kuchuluka kwama sitolo, kugulitsa kwa shopper ndikusintha kwamalonda.

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