Wesley ali kuti? Kupambana kwa SXSW pa Bajeti Yaing'ono

malembo wesley

ndi SXSW posachedwa kumbuyo kwathu, makampani ambiri akhala m'zipinda zama board akudzifunsa okha, Chifukwa chiyani sitinapeze chidwi chilichonse ku SXSW? Ambiri amafunsa ngati ndalama zochuluka zomwe adawononga zidangowonongeka .. Monga mecca yamakampani opanga ukadaulo, ndi malo abwino kudziwitsa anthu za mtundu, koma bwanji makampani ambiri amalephera pamsonkhano waukuluwu?

Ziwerengero za SXSW Interactive 2016

  • Ochita nawo Chikondwerero Chokambirana: 37,660 (ochokera kumayiko 82 akunja)
  • Misonkhano Yokondwerera: 1377
  • Oyankhula Paphwando: 3,093
  • Ma Media Olumikizana Opezekapo: 3,493

Ngati simunapite ku SXSW, ndiroleni ndikupangireni chithunzi. Ganizirani za mauthenga onse a sipamu ndi mafoni a telemarketing omwe mumalandira. Tsopano patsani aliyense thupi lanyama. Kenako ikani aliyense mwa anthuwo pamalo aliwonse mkati ndi kunja kwa Austin Convention Center. Pali ma pusher azinthu zambiri ndizosavuta kuti opezekapo azingotaya chilichonse.

Nazi zomwe tidali kutsutsana nazo:

  • Mitundu yokhazikitsidwa yomwe imabwera ku SXSW chaka chilichonse, ndipo chaka chino chinali chathu choyamba.
  • Makampani omwe ali ndi bajeti yokwanira yogwiritsira ntchito njira yawo kuchita bwino, ndipo monga dzina lathu likusonyezera, ndife otsika mtengo.
  • Kuyimirira panja pagulu la anthu akuyesera kutuluka.

Kubweretsa anthu kwa inu, m'malo mozungulira?

Gulu lathu logulitsa mwaluso lidabwera ndi pulani. Monga Frank Underwood akuti, Ngati simukukonda momwe tebulo layikidwira, tsegulani tebulo. M'malo mosaka anthu, ndikuwapempha kuti awatchere khutu, tiyeni tiwabweretsere kwa ife. Sitinkafuna kuwakakamiza kuti atipeze, tinkafuna kuti AKUFUNA kuti atipeze. Ndipamene lingaliro la Wesley lidalowa.

  • Dongosolo; kuti ndivale monga Waldo (kapena Wally ngati simukuchokera ku US)
  • Perekani makuponi kwa aliyense amene amandizindikira kuti ndine munthu
  • Akandijambula ndikugwiritsa ntchito hashtag #NCSXSW amathanso kulowetsedwa kuti apambane imodzi mwa asanu a Amazon Echos
  • Sabata imodzi SXSW isanachitike tidalemba zolemba blog kuti ogwiritsa ntchito athu onse azitsatsa. Mwanjira imeneyi makasitomala athu okhulupirika amadziwa bwino zomwe angachite kuti alandire mphotho yotsimikizika
  • Iwo omwe sanawerenge zolembedwazo atha kutenga nawo mbali ngati angandichitikire, ndikundiyitana

Ndikofunikira kuwerenga mundawo, osati kungosewera masewerawa.

Zinayenda bwino. Tidakhalanso ndi mwayi wabwino. Kutatsala masiku ochepa kuti chikondwererochi chiyambe, Seth Rogen alengeza za ntchito yake yatsopano: zomwe akuchita kanema wa Waldo. Gulu lawo lotsatsa lidasokoneza malowa ndi zomata za Waldo. Chogoli! China chomwe chidachitika ndichakuti ndidapambana lottery kuti ndikawone Purezidenti Barack Obama. Anandiika pa chipinda choyamba pamalo ooneka bwino. Zinthu ziwirizi zidakulitsa kuwonekera kwathu.

Tikadziwa kuti tili ndi uthenga wabwino, tidakulitsa uthengawo ndi Malonda.

Njira yomwe tidali nayo m'malo idathandizanso kwambiri. Tidagula zotsatsa zotsatsa ndi zosefera malo kudera la Austin pa Facebook ndi Twitter. Ndidaonetsetsa kuti ndifalitsa magawo / magawo omwe ndimapita kuti ogwiritsa ntchito azindipeza mosavuta. Izi zinandipangitsanso kuwonekera kwa omvera omwe ali ndi chidwi ndi ukadaulo wamawebusayiti. Ndinasamutsanso malo - LOTI. Izi zidakulitsa mwayi woti wina andiwone. Ndinaonetsetsa kuti ndikupita kumaphwando angapo osavomerezeka. Pomaliza, ndinavala zovala zomwezo… CHONSE. SINGLE. TSIKU.

Zinali zosangalatsa kwambiri, koma zotopetsa kwambiri. Sindingalimbikitse njira yamalonda yamtunduwu kwa aliyense amene sasangalala kucheza ndi anthu omwe amavutika kugona pang'ono. Koma, mwayi wanga, ndimakonda kukumana ndi anthu ndipo ana anga awiri ang'onoang'ono andiphunzitsa luso logwirira ntchito kugona pang'ono. Chinthu china chofunikira ndichakuti monga Director of Social Media ku Namecheap, m'malo mongokhala nkhope yokongola kudzera mu PR, ndinatha kuyankhula mozama za kampaniyo komanso momwe tikufunira kuyanjana kwamakasitomala ambiri. Izi zidatilola ife kupanga maubale atsopano ndikutenga malingaliro ofunikira amomwe anthu amationera ngati kampani.

Pazifukwa zonse zomwe zinali pamwambapa zinali kuchita bwino kwambiri, koma kuyang'ana manambala kunalinso kopambana. Pa Twitter yokha tidapeza mawonekedwe opitilira 4.1 miliyoni - ndi kampeni yathu yopambana kwambiri mpaka pano. Mtengo wotsatsa uku unali pansi pa $ 5,000.

Osati zoyipa pa SXSW yathu yoyamba.

Sitikudziwabe momwe tidzasinthire tebulo chaka chamawa, koma pakadali pano tikulimbikitsa chidziwitso cha mtundu womwe tidapeza ku SXSW Interactive chaka chino.

Mukuganiza chiyani?

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