Momwe Symbiosis Yotsatsira Kwachikhalidwe Ndi Digitala Imasinthira Momwe Timagulira Zinthu

Kutsatsa Kwachikhalidwe ndi Digito

Makampani otsatsa amalumikizana kwambiri ndimakhalidwe amunthu, machitidwe, komanso machitidwe omwe amatanthauza kutsatira kusintha kwa digito komwe tidachita mzaka makumi awiri ndi zisanu zapitazi. Pofuna kuti tisatengeke, mabungwe athandizapo pakusintha uku mwa kupanga njira zolankhulirana zama digito komanso zapa media kukhala gawo lofunikira pamakampani awo otsatsa malonda, komabe sizikuwoneka kuti njira zachikhalidwe zidasiyidwa.

Otsatsa achikhalidwe monga zikwangwani, manyuzipepala, magazini, TV, wailesi, kapena zotsatsa pafupi malonda digito ndipo ntchito zapa media media zogwirira ntchito limodzi zimathandizira kukulitsa kuzindikira kwa tanthauzo, tanthauzo, kukhulupirika, ndipo pamapeto pake zimakopa ogula magawo aliwonse omwe angasankhe.

Zikusintha bwanji momwe timagulira zinthu? Tiyeni tidutse tsopano.

Intaneti Transformation

Lero, gawo lalikulu la miyoyo yathu limachitika mu digito. Manambalawa ndiwonekeratu:

Patsiku lomaliza la 2020, panali Ogwiritsa ntchito intaneti 4.9 biliyoni ndi maakaunti 4.2 biliyoni akamagwiritsa ntchito zapa media padziko lonse lapansi.

Choyamba Chotsogolera

Pomwe msika wapaintaneti umayamba, momwemonso njira zotsatsira zamakampani. Kusintha kwa digito kunapangitsa kuti ma brand agwirizane mwachangu komanso molunjika ndi makasitomala, komanso njira zolumikizira pakati poyerekeza zinthu ndi mitengo, kufunafuna malingaliro, kutsatira omwe amapanga malingaliro, ndi kugula zinthu.

Momwe timagulira zimatsutsa kuzolowera kugwiritsa ntchito intaneti komanso kuchuluka kwa zida zogwiritsidwa ntchito m'manja, monga kulumikizana ndi malonda azachuma, kupanga zisankho, komanso kugula ndikosavuta kuposa kale.

Msika Watsopano, Kutsatsa Kwatsopano?

Inde, koma tiyeni tiwone bwino.

Njira zabwino zotsatsira, zachikhalidwe komanso zadijito, zikusonyeza kuzindikira zosowa za madera, kupanga zopereka zapadera zomwe zimakwaniritsa zosowazo, komanso kulumikizana bwino ndi mamembala awo kukulitsa kukhutira. Ngakhale kupezeka kwa anthu pa intaneti ndikosatheka kukana, digito sizomwe zimakhala zonse komanso zotsiriza zotsatsa.

Ngati simukundikhulupirira, tengani Ntchito Yotsitsimutsa ya Pepsi monga chitsanzo. Mu 2010, Pepsi-Cola adaganiza zosiya zotsatsa (monga kutsatsa TV kwapachaka kwa Super Bowl) kuti akhazikitse kampeni yayikulu yapa digito, kuyesera kukulitsa chidziwitso ndikupanga ubale wanthawi yayitali ndi ogula. Pepsi yalengeza kuti apereka ndalama zokwana $ 20 miliyoni ku mabungwe ndi anthu omwe ali ndi malingaliro opangitsa dziko lapansi kukhala malo abwinoko, posankha abwino kwambiri ovota pagulu.

Ponena za chinkhoswe, cholinga chawo chinali kugunda! Oposa mavoti 80 miliyoni adalembetsa, Tsamba la Facebook la Pepsi anapeza pafupifupi 3.5 miliyoni amakondandipo Nkhani ya Pepsi ya Twitter adalandira otsatira oposa 60,000, koma kodi mungaganize zomwe zidachitika pogulitsa?

Chizindikirocho chidataya pafupifupi theka la madola biliyoni pamalipiro, adatsika pachikhalidwe chake monga zakumwa zoziziritsa kukhosi ku America kukhala nambala wachitatu, kumbuyo kwa Diet Coke. 

Poterepa, zoulutsira mawu zokha zidathandizira Pepsi kulumikizana ndi makasitomala, kupititsa patsogolo kuzindikira, kutengera malingaliro a ogula, kulandira mayankho, komabe sizinawonjezere malonda zomwe zidakakamiza kampaniyo kuti itenge, njira yatsopano yophatikizira miyambo Njira zotsatsa. Chifukwa chiyani?

chizindikiro cha pepsi cola

Dijito ndi Dzanja Loyandikira

Media zachikhalidwe sizimasweka. Chomwe chiyenera kukhazikitsidwa ndikusintha kwamaganizidwe azomwe atolankhani amagwiritsa ntchito komanso udindo wawo lero.

Charlie DeNatale, Pamwamba pa Fold's Traditional Media Strategist

Ndikulingalira kuti izi sizingakhale zowona, apo ayi, bwanji titha kuwona kunja kwa McDonald?

Ngakhale timazitcha zachikhalidwe, kutsatsa kwachizolowezi kwasintha kwakukulu kuyambira nthawi yabwino kwambiri yawailesi komanso manyuzipepala, poganiza kuti tsopano ndi gawo losiyana kwambiri. Zimathandizira kuloza mamembala osiyanasiyana am'banja, kufikira omvera ena kudzera muma magazini apadera, mapulogalamu awailesi yakanema, ndi manyuzipepala, zimathandizira kuti pakhale kulimba mtima, kudalirika, komanso kudziwika kwa chizindikirocho, ndikupanga mawonekedwe okondeka mozungulira ngati chabwino.

Monga digito ikutsimikizira kuti ndiyofunikira pamalonda kuti azitha kuyenderana ndi msika womwe ukusintha, zachikhalidwe zitha kukhala chida cholimbana ndi kufupikitsa chidwi cha anthu, ndikupangitsa kuti azitha kulumikizana ndi anthu ena, chifukwa mindandanda yazakale pamwezi ndi chitsanzo cha. Ngakhale ena angafunike otsogolera kuti agule kugula kwawo, ena atha kunena kuti nkhani yolemba munyuzipepala ndiyodalirika. 

Mukamagwira ntchito limodzi, otsatsa malonda a digito komanso achikhalidwe amasonkhanitsa mbali zonse zamakasitomala, kufikira makasitomala ambiri omwe angabweretse mgwirizano wodziyimira pawokha ndikuwonjezera ndalama. Kuyendera limodzi ndi linzake kumawonjezera mwayi wosunga omvera mkati mwa "bubble yamphamvu" yamtunduwu ndipo zimakhudza kwambiri chisankho chaogula.

Maganizo Final

Kupezeka kwapa digito ndi mayanjano limodzi ndi zida zam'manja zikuwumba kwambiri momwe timagulira, kukankhira anthu pazogula pa intaneti, komabe yankho pakusintha uku ndi njira zotsatsa zambiri, kuphatikiza azamalamulo omwe akukopa anthu onse kupeza zinthu. Polumikizana kudzera munjira zosiyanasiyana, makampani akutsimikizira zovuta kuthawa kuwira kwamphamvu zomwe zingayambitse gawo lililonse laulendo wa wogula kuyambira pakudzuka kwa chikhumbo mpaka kugula pambuyo pake.

Mukuganiza chiyani?

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