Mgwirizano: Momwe Amalonda Amakulitsa Makampani Okhala Nawo Ndi Media Zolipidwa Komanso Zolipidwa Omwe Ali Nazo

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Kuchita malonda olipidwa ndi kutsatsa komweko kumakhala kokhako kumapangitsa otsatsa kusintha, masanjidwe ndi ndalama. Otsatsa ambiri amayesa njira zawo padera, kapena, amagawana zolipidwa, zolipidwa, komanso zotsatsa.

Chotsatira?

Mumasiya 50-100% yazotsatira zanu patebulo.

Posachedwa ndidafunsa ma CMO pafupifupi zana ndi oyang'anira otsatsa: Kodi kutsatsa ndi kulipira kwachilengedwe kumathandizira bwanji ndikulimbikitsana? Awo mayankho anali ozindikira modabwitsa, komanso amapereka umboni wamphamvu kuti otsatsa akuyenera kufunafuna ndikugwiritsa ntchito ma synergies osati mkati komanso pakati pa njira zawo zonse zotsatsa.

Zachikhalidwe ndi chitsanzo chodziwikiratu.

Mitundu yambiri yamadzimadzi amacheza ndi olipira pang'ono. Koma otsatsa ena amapeza kuti maubwino ake amapitilira kupitilira zotsatira zapa media. Mwachitsanzo, mwina ... kutsatsa kwakusaka kwachilengedwe.

Tinakhazikitsa kampeni ya Facebook Ad yolimbikitsa zopereka zaulere. Izi zadzetsa zokonda masauzande, magawo, ma tweets ndi maulalo pafupifupi 50 ochokera ma blogs oyenda. Magalimoto athu osaka bwino asintha ndi 35% pakadutsa miyezi ingapo chifukwa magawo azogwirizana ndi maulalo omwe ali mkati ndizofunikira kwambiri pakusintha kwa Google. Amine Rahal, woyambitsa ndi CEO wa Little Dragon Media

Mwanjira ina, ndalama zomwe anthu adalipira zidatsogolera kuchititsa kuti anthu azichita SEO zomwe zidapangitsa kuti anthu azikhala ndi intaneti.

Imeneyi ndi njira yabwino yothetsera mavuto, ngati ndinu otsatsa omwe alibe bajeti.

Chitsanzo china? Lipirani-kawiri pa organic SEO.

Zoti mukuyendetsa magalimoto owonjezera patsamba lanu zimakhudza kwambiri:

Pafupipafupi, tawona kukweza kwa 10 mpaka 20% mumakina osakira organic amawu osakira ndi ziganizo pomwe zotsatsa zimayikidwanso, makamaka pazosaka zamalonda. Malondawo ndiokwera mtengo kwambiri ndipo amachita bwino, chifukwa amakhala otsika mtengo. Kent Lewis, woyambitsa komanso Purezidenti wa Anvil

Chifukwa chiyani izi zimagwira?

Laura Simis wa Coalmarch akuti popeza kuchuluka kwamasamba ndikofunikira pakusaka masamba azosaka, kukulitsa kuchuluka kwa tsamba patsamba lina kudzera pazankhani zolipidwa kumatha kukulitsa kuthekera kwa tsambalo.

Chifukwa chake, ndi mtundu wanji wa kukweza womwe mungapange kuchokera ku njirayi yophatikiza SEM ndi PPC? Otsatsa omwe ndidawafufuza adati zotsatira zawo zidachokera pakukweza kwa 10 mpaka 40%. Izi sizingasokoneze dziko lapansi… koma ndi zaulere.

Chitsanzo chimodzi chochititsa chidwi: organic SEO ndi zotsatsa zotsatsa ku Google.

Izi zidapangitsa kuti 7X ikulitse ndalama zambiri pamsika m'modzi.

Alison Garrison, mtsogoleri wamkulu wotsatsa ku Kudzipereka, nsanja yapa ecommerce ya ma SMB, adawona kukhathamiritsa kwa injini zakusaka kwa miyezi 12 atalipira dipo pomwe adawonjezera zotsatsa za Google Shopping.

Pambuyo poyambitsa kampeni Yogulitsa Zakudya, ntchito ya SEO yomwe idakhala pafupifupi chaka chimodzi idapeza chidwi chachikulu, ndipo kuchuluka kwa magalimoto kuchokera pakusaka kwachilengedwe kudakwera 325% yonse komanso kupitirira 400% kuchokera pafoni yokha pachaka chimodzi. Alison Garrison

Koma ndalama mwamtheradi zidalumphiranso padenga ... kuphatikiza zosaka za organic.

Ndalama zakusaka kwachilengedwe zidakwera ndi 240% panthawiyi. Zotsatsa zotsatsa ndizofunikira kuti zichite bwino pano - kuchuluka kwa magalimoto kukuwonjezeka kuposa 2,500%, kuchuluka kwamagalimoto oyenda ndikuchulukirapo kuposa 10,000%, ndalama zochulukirapo kuposa 800%, ndalama zam'manja zakula kuposa 80,000% - osati typo.

Alison Garrison

Zachidziwikire, kasitomala wake amayamba kuchokera pazoyambira zochepa za intaneti komanso mafoni. Ndipo, pali mapanga ena awiri ofunikira. Chimodzi: adayika chaka chathunthu pakukonzekera makina osakira. Uku ndikudzipereka komanso khama - komanso malingaliro akanthawi yayitali - omwe simumawawona nthawi zambiri. Ndipo ziwiri: mileage yanu imatha kusiyanasiyana. Chifukwa choti otsatsa m'modzi amayang'ana mwezi ndikugunda nyenyezi sizitanthauza kuti aliyense wotsatsa apeza zomwezi.

Komabe, zotsatira zake ndizodabwitsa.

Ndipo, osachepera, zotsatira za Garrison zikuwonetsa kufunikira kwa mgwirizano pakati pa njira zotsatsa. Otsatsa omwe safuna kugwiritsa ntchito mgwirizano pakati pa njira zolipira ndi zotsatsira akusowa golide weniweni.

Zolemba.

Kafukufuku wathunthu wokhala ndi chidziwitso kuchokera kwa otsatsa onse omwe ndidayankhula nawo amapezeka kwaulere pano.

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