Kafukufuku Wapachaka wa Cmo Spend
Martech Zone zolemba tagged kafukufuku wapachaka wa cmo:
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Fufuzani Malonda
Njira 3 Zotsatsa Zachilengedwe Zitha Kukuthandizani Kuti Mupindule Ndi Bajeti Yanu Mu 2022
Bajeti zamalonda zidatsika mpaka 6% ya ndalama zomwe kampani idapeza mu 2021, kutsika kuchokera pa 11% mu 2020. Gartner, Kafukufuku Wapachaka wa CMO Spend Survey 2021 Ndi ziyembekezo zomwe zidakwera kale, ino ndi nthawi yoti otsatsa agwiritse ntchito bwino ndalama zawo ndikuwonjezera ndalama zawo. madola. Momwe makampani amagawira zinthu zochepa pakutsatsa - koma amafunabe kubweza kwakukulu pa ROI - si…