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Akatswiri ambiri otsatsa akudziwa: pazaka khumi zapitazi, ukadaulo wotsatsa (Martech) waphulika pakukula. Kukula kumeneku sikubwerera m'mbuyo. M'malo mwake, kafukufuku waposachedwa wa 2020 akuwonetsa kuti pali zida zoposa 8000 zotsatsa pamsika. Otsatsa ambiri amagwiritsa ntchito zida zoposa zisanu patsiku, ndipo oposa 20 akukwaniritsa njira zawo zotsatsa. Mapulatifomu a Martech amathandizira bizinesi yanu kubweza ndalama ndikuthandizira

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Kutsatsa kwapa digito ndiye chimake cha bizinesi iliyonse yama ecommerce. Amagwiritsidwa ntchito kubweretsa malonda, kuwonjezera kuzindikira kwa mtundu, ndikufikira makasitomala atsopano. Komabe, msika wamasiku ano wakhuta, ndipo mabizinesi ama ecommerce akuyenera kugwira ntchito molimbika kuti athe kupambana mpikisano. Osangokhala izi-akuyeneranso kutsatira njira zamakono zamakono ndikugwiritsa ntchito njira zotsatsa moyenera. Chimodzi mwazinthu zamakono zomwe zingasinthe kutsatsa kwama digito ndi luntha lochita kupanga (AI). Tiyeni tiwone momwe. Nkhani Zazikulu Ndi Masiku Ano

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Makasitomala aposachedwa omwe tidagwirapo nawo ntchito anali ndi zomangamanga zovuta zomwe zidalumikizana ndi nsanja khumi ndi ziwiri kapena zingapo komanso malo olowera. Zotsatira zake zidasinthidwa mobwerezabwereza, zovuta zamtundu wa data, komanso zovuta pakuwongolera zochitika zina. Pomwe amafuna kuti tiwonjezere zina, tinawalimbikitsa kuti azindikire ndikukhazikitsa Customer Data Platform (CDP) kuti azitha kuyang'anira bwino malo onse olowera ma data m'makina awo, kukonza zolondola zawo, kutsatira