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Kugulitsa ndi njira yothandiza kwambiri kwa ogulitsa pa intaneti kuti achulukitse msanga kuchuluka kwa mitengo yazogulitsa ndi kuwunika (ndemanga) zomwe akuwonetsa. Makampani, omwe amakhala oyamba kusonkhanitsa zinthu zamtengo wapatali zomwe amagwiritsa ntchito (UGC), amafunitsitsa kuti ogulitsa aziwonetsa izi patsamba lawo la eCommerce. Pogawana ndemanga zawo ndi omwe amagawana nawo, mitundu ingathandize kuti zinthu zizioneka bwino ndikugulitsa bwino, popeza mavoliyumu ambiri atsimikiziridwa kuti akuwonjezera malonda. Mpaka pano, mgwirizanowu