Kudzipusitsa: Njira Zabwino Zomwe Mungapewere Kapena Kukonza Zobwerezabwereza za Makasitomala

Zambiri sizimangochepetsa kulondola kwamabizinesi, koma zimasokonezanso zomwe makasitomala anu akumana nazo. Ngakhale zotsatira zakubwereza zimakumana ndi aliyense - oyang'anira IT, ogwiritsa ntchito pamabizinesi, owunika ma data - zimakhudza kwambiri ntchito zotsatsa zamakampani. Pomwe otsatsa akuyimira zomwe kampani ikupanga ndi ntchito zopereka m'makampani, zidziwitso zosayenerera zitha kuyipitsa dzina lanu mwachangu ndikupangitsa kuti mupereke makasitomala osayenera

Momwe Mungapangire Chikhalidwe Chotengeka Ndi Zambiri Kuti Mulimbikitse Kampani Yanu

Chaka chatha zidakhudza mafakitale, ndipo mwina mukusowa mpikisano. Ndi ma CMOs ndi ma department azotsatsa akuchira mchaka chomwe mudagwiritsa ntchito ndalama zochepa, komwe mumayika ndalama zanu zotsatsa chaka chino zitha kukuyikani pamsika wanu. Ino ndi nthawi yoti tigwiritse ntchito njira zamakono zoyendetsera deta kuti tidziwe bwino zotsatsa. Osati chipinda chochezera chophatikizika chophatikizika ndi mipando yokhala ndi mitundu yosankhidwa kale yomwe imasemphana (zothetsera mavuto)

mParticle: Sonkhanitsani ndi Kulumikiza Zambiri Zamakasitomala Kudzera pa API Yotetezeka ndi ma SDK

Makasitomala aposachedwa omwe tidagwirapo nawo ntchito anali ndi zomangamanga zovuta zomwe zidalumikizana ndi nsanja khumi ndi ziwiri kapena zingapo komanso malo olowera. Zotsatira zake zidasinthidwa mobwerezabwereza, zovuta zamtundu wa data, komanso zovuta pakuwongolera zochitika zina. Pomwe amafuna kuti tiwonjezere zina, tinawalimbikitsa kuti azindikire ndikukhazikitsa Customer Data Platform (CDP) kuti azitha kuyang'anira bwino malo onse olowera ma data m'makina awo, kukonza zolondola zawo, kutsatira

Kodi Mukuyenera Kuyika Kuti Zogulitsa Zanu mu 2020?

Chaka chilichonse, Chief Marketing Officer amapitilizabe kuneneratu ndikukankhira njira zomwe angawone makasitomala awo. PAN Kulumikizana nthawi zonse imagwira ntchito yabwino yosonkhanitsa mosamala ndikufalitsa uthengawu - ndipo chaka chino aphatikiza zotsatirazi, 2020 CMO Predictions, kuti zikhale zosavuta. Ngakhale mndandanda wamavuto ndi maluso akuwoneka kuti alibe malire, ndikukhulupirira kuti atha kuwira pang'ono mpaka pazinthu zitatu zosiyana:

Acquia: Kodi Customer Data Platform ndi Chiyani?

Makasitomala akamalumikizana ndikupanga zochitika ndi bizinesi yanu masiku ano, zikuvutirabe kukhala ndi malingaliro okhudzana ndi kasitomala munthawi yeniyeni. Ndinali ndi msonkhano m'mawa uno ndi kasitomala wathu omwe anali ndi mavuto awa. Wogulitsa maimelo amtundu wawo anali wosiyana ndi nsanja yawo yotumizira mameseji kunja kwa malo awo osungira zinthu. Makasitomala amalumikizana koma chifukwa chapakatikati pa data sikunafanane, mauthenga nthawi zina amayambitsidwa kapena