Dmp
Martech Zone zolemba tagged dmp pa:
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Maphunziro Ogulitsa ndi Kutsatsa
Kodi Digital Experience Platform (DXP) ndi chiyani?
Pamene tikuyenda mozama mu nthawi ya digito, mpikisano wothamanga ukuwona kusintha kwakukulu. Mabizinesi masiku ano samapikisana potengera mtundu wa malonda kapena ntchito zawo. M'malo mwake, akuyang'ana kwambiri pakubweretsa makasitomala opanda msoko, okonda makonda, komanso okhazikika pamakasitomala a digito. Apa ndi pamene Digital Experience Platforms (DXPs) ayamba kusewera. Kodi Digital Experience Platforms ndi chiyani…
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Kutsatsa Ukadaulo
Momwe Ofalitsa Angakonzekerere Ukadaulo Wofikira Kuti Akwaniritse Omvera Ogawanikana
2021 ipangitsa kapena kuphwanya kwa osindikiza. Chaka chikubwerachi chidzawirikiza kawiri kukakamiza kwa eni ake atolankhani, ndipo osewera okhawo omwe ali ndi savviest adzakhalabe. Kutsatsa kwapa digito monga tikudziwira kuti kutha. Tikusamukira kumsika wogawika kwambiri, ndipo osindikiza ayenera kuganiziranso za malo awo pazachilengedwe. Osindikiza adzakumana…
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CRM ndi Data Platform
Zinthu 6 Zomwe Mungachite Kuti Mugule ndi CD-Suite Yanu Yakasitomala
Zingakhale zophweka kuganiza kuti m'nthawi yamasiku ano yosatsimikizika, ma CxO sali okonzeka kupanga ndalama zazikulu pakutsatsa koyendetsedwa ndi deta ndi ntchito zamakampani. Koma chodabwitsa n’chakuti akadali ndi chidwi, mwina chifukwa chakuti anali kuyembekezera kale kugwa kwachuma. Komabe, chiyembekezo cha mphotho yomvetsetsa zolinga ndi machitidwe a kasitomala chinali chofunikira kwambiri kuti tisanyalanyaze. Ena…
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CRM ndi Data Platform
Chizindikiro Chazidziwitso mu Kusamalira Makasitomala
The Consumer Identity Crisis M’nthano Zachihindu, Ravana, katswiri wamkulu, ndi mfumu ya ziŵanda, ali ndi mitu khumi, kusonyeza mphamvu zake zosiyanasiyana ndi chidziwitso. Mituyo inali yosawonongeka ndi kuthekera kwa morph ndi kukulanso. Pankhondo yawo, Rama, mulungu wankhondo, ayenera kupita pansi pamitu ya Ravana ndikuloza muvi womwe uli pamtima pake kuti umuphe bwino.