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M'buku lawo loyera la People-based Marketing, Atlas imapereka ziwonetsero zosangalatsa pamalonda otsatsa anthu ndi kutsatsa. Pogwiritsa ntchito nthawi yochuluka pafoni, 25% ya anthu amagwiritsa ntchito zida zitatu kapena zambiri patsiku, ndipo 3% ya anthu amasintha zida kuti amalize ntchito Kodi Kutsatsa Kwanthu Ndi Chiyani? Mapulogalamu ena ndi nsanja zimapatsa otsatsa mwayi wokhoza kutsitsa chiyembekezo kapena mindandanda yamakasitomala kuti agwirizane ndi ogwiritsa ntchito pakati pa ziwirizi. Zolemba zimatha kukwezedwa ndikugwirizana ndi ogwiritsa ntchito

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