Tsogolo la Martech

Zomwe zilipo komanso tsogolo la Marketing Technology zidatsutsana ndikujambulidwa pamsonkhano woyamba wa Martech ku Boston. Zinali zogulitsa zomwe zidabweretsa atsogoleri osiyanasiyana mdziko la Martech. Zisanachitike, ndinali ndi mwayi wolumikizana ndi wapampando wamisonkhano, a Scott Brinker, kuti tikambirane za kusinthika kwamakampani komanso momwe udindo wa Chief Marketing Technologist wakhala gawo loyenera kukhala nalo m'mabungwe ogulitsa padziko lonse lapansi. Pokambirana kwathu, Scott