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Zogwiritsira ntchito pa TV ku US zikuyembekezeka kukula kuchokera $ 4.8B mu 2013 mpaka $ 12.6B mu 2018 malinga ndi Forrester, ndipo 58% ya otsatsa akuti akukonzekera kuwonjezera bajeti yotsatsa malonda, malinga ndi lipoti la ExactTarget Marketing Cloud's 2014 State of Marketing. Otsatsa akuyenera kukulitsa kutsatsa kwapaintaneti, kuchita nawo, kusindikiza ndi kulingalira pakati pa ogwira ntchito ndi magulu. Radian6 Buddy Media Social Studio imalola makampani kuyandikira pafupi ndi makasitomala awo ndikuthandizana nawo mkati kudzera: Malo Ogwirira Ntchito