M'masiku akale a zamalonda, koyambirira kwa zaka za m'ma 2000, ma CMO ochepa olimba mtima adayika ndalama pazida zina zomwe zidapangidwa kuti zithandizire kuyendetsa bwino kampeni ndi omvera awo. Apainiya olimbawa adayesetsa kukonza, kusanthula ndi kuwongolera magwiridwe antchito, motero adapanga njira zophatikizira zaukadaulo zamalonda zomwe zidabweretsa dongosolo, kampeni yosatsegulidwa, ndi mauthenga amunthu kuti akhale abwino…