Zithunzithunzi
Martech Zone zolemba tagged Zithunzithunzi:
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Kusanthula & Kuyesa
Douglas KarrMar 11, 2024
Kalozera Woyambira wa Pinterest Metrics
Pinterest ndi kuphatikiza kwapadera kwa malo ochezera a pa Intaneti komanso makina osakira, pomwe ogwiritsa ntchito opitilira 459 miliyoni pamwezi amapeza malingaliro, malonda, ndi zolimbikitsa zatsopano. Pulatifomuyi imadutsa malire a chikhalidwe cha chikhalidwe cha anthu, ndikudziyika ngati chida cha otsatsa malonda m'mafakitale osiyanasiyana, kuphatikizapo mafashoni, zokongoletsera kunyumba, chakudya, ndi zina. Pogwiritsa ntchito Pinterest, mabizinesi amatha kulowa mu…
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Zamalonda ndi Zogulitsa
Bryan FowlerDis 24, 2023
Amazon Attribution mu 2024: Chidule Chachidule
Malo a e-commerce a Amazon amasintha mosalekeza kuti agwirizane ndi msika wa digito, ndikuyambitsa zida zapamwamba ndi njira zomwe ogulitsa amayezetsa ndikuwongolera momwe amagwirira ntchito. Zina mwa izi, Amazon Attribution ndi chida chofunikira kwambiri kwa ogulitsa omwe akufuna kuunikira kukhudzika kwamakampeni awo akunja pazogulitsa za Amazon. Amazon Attribution yasintha masewerawa kwa ogulitsa ndi ogulitsa, ndipo izi zikuyika mofatsa.…
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Kutsatsa Ukadaulo
Mike SzczesnyJul 13, 2023
Njira 4 Zowongolera Zotsatira Zotsatsa Zotsatsa
Kuyambitsa kutsatsa kwamapulogalamu - kugula ndi kugulitsa malo otsatsa a digito - ndichimodzi mwazinthu zofunikira kwambiri pakutsatsa. Pamene ambiri aife timafunafuna njira zowonjezerera omvera athu, kudina kulikonse, kuwona, ndi kulumikizana kwakhala kofunika kwambiri. Ndalama zotsatsira mwadongosolo zidakwera mpaka $418.4 biliyoni yaku US mu 2021, ndipo zikuyembekezeka…
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Kutsatsa Ukadaulo
Douglas KarrJun 17, 2023
Adtech Yosavuta: Chitsogozo Chokwanira cha Akatswiri Amalonda
M'malo otsatsa a digito, ukadaulo wotsatsa, kapena Adtech, wasanduka buzzword. Imakhudza mapulogalamu ndi zida zomwe otsatsa, mabungwe, ndi osindikiza amagwiritsa ntchito kukonza, kukhazikitsa, ndi kuyang'anira makampeni otsatsa a digito. Bukuli likufuna kufotokozera Adtech ndi zotsatira zake mu nthawi ya nzeru zamakono (AI), zogawidwa m'magulu asanu akuluakulu mogwirizana ndi mawu amakampani. Ndi chiyani…
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Kutsatsa Ukadaulo
Kelly GroundApr 17, 2023
Chifukwa Chake Kutsatsa Kwamagawo Ndi Njira Yosatetezeka Kwambiri Pazachuma Pakalipano
Munthawi yamavuto azachuma, mabizinesi padziko lonse lapansi akukumana ndi kukhwimitsa bajeti - kuphatikiza pazamalonda. Ma CMO padziko lonse lapansi akulimbana ndi zisankho zanzeru zomwe angayike patsogolo. Kutsatsa kwapang'onopang'ono kwadziwika kwambiri ngati ndalama zogulira bwino, kulola mabizinesi kugwira ntchito ndi anzawo pamtengo wapa-per-acquisition (CPA) m'malo motsitsa chindapusa chakutsogolo munjira zina,…
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Kusanthula & Kuyesa
Douglas KarrJan 12, 2023
Kodi Zizindikiro Zodziwika Kwambiri Zogwiritsa Ntchito Makiyi (KPIs) mu Kutsatsa Pamakompyuta Ndi Chiyani?
Pamene amalinyero ankayenda padziko lonse zaka mazana ambiri zapitazo, kaŵirikaŵiri ankatulutsa chithunzithunzi chawo kuti adziŵe malo, kumene akupita, ndi liŵiro la ngalawayo ponena za dzuŵa, nyenyezi, kapena mwezi. Ankatenga miyeso iyi pafupipafupi kuti atsimikizire kuti sitima yawo ikupita komwe ikupita. Monga otsatsa, timagwiritsa ntchito Key Performance Indicators (KPIs) mu…
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Kutsatsa Ukadaulo
Angelina LugovaSep 22, 2021
Zizindikiro 7 Simukusowa Ad Server
Otsatsa ambiri otsatsa malonda amayesa kukutsimikizirani kuti mukufuna seva yotsatsa, makamaka ngati ndinu otsatsa kwambiri chifukwa ndizomwe akuyesera kugulitsa. Ndi pulogalamu yamphamvu ndipo imatha kupititsa patsogolo kukhathamiritsa kwa ma network ena otsatsa ndi osewera ena aukadaulo, koma seva yotsatsa si yankho lolondola…
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Kutsatsa Ukadaulo
Jesse QuistAug 31, 2021
Momwe Mungagwiritsire Ntchito Ma Hashtag Kuti Muwonjezere Kufikira Kampeni Yanu
39% yamabizinesi samatsata kampeni yawo yochezera ndipo izi zimabweretsa mwayi wophonya. Ndikuwonetsani momwe mungatsatire bwino ma hashtag pazochitika, ndi njira zomwe mungagwiritse ntchito kupanga kampeni yofikira anthu ambiri. Ndiyang'ana pa zinthu ziwiri: Ma metric ofunikira omwe muyenera kukhala okonzeka kuyeza mukamayendetsa kampeni ya hashtagNjira zosavuta zomwe mungagwiritse ntchito…
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Kusanthula & Kuyesa
Douglas KarrOct 6, 2016
Momwe Mungayesere Kugwirizana Kwanu Paintaneti Pagulu
Miyezo ndiyofunikira pakuyesa kuchita bwino kwa gawo lililonse la malonda anu apaintaneti, kuphatikiza ubale wapagulu. Pansipa pali magawo awiri amiyezo mumakampani, AMEC ndi PRSA). Inemwini, ndikukhulupirira kuti akatswiri a PR akuyeneranso kutengera njira zosaka zakuthupi, kuphatikiza kupezeka kwachilengedwe komanso chikhalidwe cha anthu kukhala gawo limodzi la mawu okhudzana ndi ...
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Kusanthula & Kuyesa
Douglas KarrJan 21, 2014
Zotsatsa Zofunika
Pardot adaphatikiza pepala lachinyengo lazamalonda lomwe lakhala likuzungulira. Zowerengera zamasiku ano zamalonda ndi zamphamvu. Otsatsa ali ndi mwayi wopeza mitundu yonse ya ma metrics, kuyambira pamasamba ndi manambala a mafani mpaka ziwerengero zowulula zokhudzana ndi otsogolera ndi malonda. Ndi kuwonekera poyera muzamalonda, ndikosavuta kugwidwa ndi data yomwe - zambiri…