Neolane
Martech Zone zolemba tagged neolane:
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Infographics Yotsatsa
Douglas KarrMwina 25, 2016
Pulogalamu Yotsatsa Yotsatsa: Osewera Ofunika ndi Zopeza
Mabizinesi opitilira 142,000 omwe amagwiritsa ntchito pulogalamu yotsatsa. Zifukwa 3 zapamwamba ndikuwonjezera otsogolera oyenerera, kukulitsa zokolola zamalonda, komanso kuchepetsa kutsatsa. Makampani opanga makina otsatsa akula kuchoka pa $225 miliyoni kufika pa $1.65 biliyoni pazaka 5 zapitazi.
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CRM ndi Data Platform
Douglas KarrJan 17, 2013
Kusintha Big Data kukhala Actionable Kumvetsetsa
2013 itha kukhala chaka cha Big Data… muwona zokambirana zambiri pano Martech Zone pa zida zopezera, kuyang'anira ndi kugwiritsa ntchito milingo yayikulu kwambiri ya data. Lero, Neolane ndi Direct Marketing Association (DMA) adapereka lipoti laulere lotchedwa, Big Data: Impact on Marketing Organisation. Zotsatira zazikulu za lipotili zikugawidwa kudzera mu…
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Marketing okhutira
Douglas KarrJul 6, 2012
N 'chifukwa Chiyani Njira Yogulitsa Yogwirizana?
Kodi Integrated Marketing ndi chiyani? Wikipedia imatanthauzira ngati njira yamakasitomala, yoyendetsedwa ndi data yolumikizirana ndi makasitomala. Kutsatsa kophatikizika ndikugwirizanitsa ndi kuphatikizika kwa zida zonse zolankhulirana zotsatsa, njira, ntchito ndi magwero mkati mwa kampani kukhala pulogalamu yopanda malire yomwe imakulitsa chidwi kwa ogula ndi ogwiritsa ntchito ena pamtengo wocheperako. Pamene tanthauzo limenelo likuti…