Bwererani pa Ad Spend
Martech Zone zolemba tagged bwerera pa malonda:
- Nzeru zochita kupanga Jay PrasadMar 12, 2024
Relo: Yakwana Nthawi Yoti Mutenge Guesswork Pakuyesa Kutsatsa Kwamasewera
Ndi nthawi ya chaka ya zolemba zolosera, ndipo sizitengera kuwoneratu zam'tsogolo kunena kuti ambiri adzakhazikika pa luntha lochita kupanga (AI) kuti agwire ntchitoyo mwanzeru komanso mwachangu, komanso / kapena ma analytics omwe amatsimikizira kuti ndalama zogulira zikupangidwa. ndi ndalama zanzeru. Ndi kusintha kwachangu komwe kukuchitika pamsika wotsatsa zamasewera, iyi ndi mitu yofunika kutsatira.…
- Kutsatsa Ukadaulo Douglas KarrJul 24, 2023
Revealbot: Sinthani ndikuwongolera Kasamalidwe ka Malonda Anu ndi Kukhathamiritsa
Kuwongolera makampeni otsatsa pamapulatifomu osiyanasiyana kumatha kutenga nthawi komanso kuchulukirachulukira, kupatutsa zida zamtengo wapatali ku ntchito zina zofunika. Apa ndipamene Revealbot imalowamo, ndikupereka njira yoyendetsera zotsatsa yomwe imawongolera njira yonse, kulola mabizinesi kuyang'ana kwambiri pakupeza zotsatira zabwino komanso kukulitsa kubweza kwawo pazotsatsa (ROAS). Pulatifomu ya Revealbot idapangidwa kuti ipatse mphamvu mabizinesi ndi…
- Kutsatsa Kwama foni ndi Ma Tablet Jen GoldJun 16, 2023
Kutsegula Mwatsatanetsatane ndi Kuzindikira: Ubwino Wamsika Wachinsinsi
Mokonda kapena ayi, otsatsa ayenera kuzolowera lingaliro la tsogolo lopanda ma cookie, post-Mobile Ad ID (MAID) - ndikupanga njira zatsopano moyenerera. Njira zolunjika kwa omvera zayamba kukhala zachikale pomwe zimphona zaukadaulo monga Google ndi Apple zimayankha kukakamizidwa kwa ogula ndi malamulo kuti alimbikitse zinsinsi za ogwiritsa ntchito. Kutsika kwa cookie mu Chrome kuli pafupi pomwe Apple…
- Kutsatsa Ukadaulo Douglas KarrApr 28, 2023
Kuphunzira Kutsatsa Kwapa-Per-Click: Mitu, Zida, ndi Zitsimikizo
Mnzanga wina adalemba ganyu kampani ya pay-per-click (PPC) ndikuyika ndalama zambiri kwa miyezi ingapo, koma osasintha konse komanso olembetsa ochepa patsamba lake. Pamene mwezi uliwonse unkadutsa ndipo gulu lake linkakankhira mayankho, pamapeto pake kampaniyo inamuuza kuti akuchoka pa chibwenzicho. Ndalama zomwe adayika…
- Maphunziro Ogulitsa ndi Kutsatsa Douglas KarrApr 26, 2023
Momwe Mungapangire Bajeti Yotsatsa: Njira, Zinthu Zamzere, Ma avareji, ndi Malingaliro
Posachedwapa tinali ndi kampani yomwe idangokhazikitsidwa kumene yomwe idatipempha kuti tipereke mawu a ntchito (SOW) omwe amaphatikiza zomanga ndikuchita njira yakukulira kwakukulu. Tidasanthula pang'ono pamakina awo, mpikisano wawo, ndi mitengo yawo, kuti tikhazikitse ziyembekezo zina za bajeti yawo yotsatsa komanso kugawa kwake. Pambuyo pofufuza koyambirira, tidabweretsa…
- Kutsatsa Ukadaulo Mike JonesApr 24, 2023
Momwe Mungakulitsire Zotsatira za Google's Performance Max (PMax) Features
Google ikupereka njira zingapo zatsopano zolimbikitsira ndikuwonetsa kufunikira kwamakampeni a Performance Max (PMax). Google Performance Max ndi mtundu wa kampeni yomwe imathandiza otsatsa kuti azifikira komanso kukumana ndi makasitomala pamakina osiyanasiyana, kuphatikiza YouTube, Search, ndi Discover. Zimalola otsatsa kuti azitha kupeza zatsopano, mawonekedwe, ndi omvera. Zofunika kwambiri pamakampeni a Performance Max ndi:…
- Kusanthula & Kuyesa Douglas KarrJan 12, 2023
Kodi Zizindikiro Zodziwika Kwambiri Zogwiritsa Ntchito Makiyi (KPIs) mu Kutsatsa Pamakompyuta Ndi Chiyani?
Pamene amalinyero ankayenda padziko lonse zaka mazana ambiri zapitazo, kaŵirikaŵiri ankatulutsa chithunzithunzi chawo kuti adziŵe malo, kumene akupita, ndi liŵiro la ngalawayo ponena za dzuŵa, nyenyezi, kapena mwezi. Ankatenga miyeso iyi pafupipafupi kuti atsimikizire kuti sitima yawo ikupita komwe ikupita. Monga otsatsa, timagwiritsa ntchito Key Performance Indicators (KPIs) mu…
- Zamalonda ndi Zogulitsa Ana a PaulMar 3, 2022
Bwererani ku Sizzle: Momwe Otsatsa a E-Commerce Angagwiritsire Ntchito Zopanga Kuti Apititse patsogolo Kubweza
Zosintha zachinsinsi za Apple zasintha momwe otsatsa e-commerce amagwirira ntchito. M'miyezi kuchokera pomwe zosinthazi zidatulutsidwa, ndi ochepa okha peresenti ya ogwiritsa ntchito a iOS omwe asankha kutsatira zotsatsa. Malinga ndi zosintha zaposachedwa za Juni, 26% ya ogwiritsa ntchito padziko lonse lapansi amalola mapulogalamu kuti azitsatira pazida za Apple. Chiwerengerochi chinali chochepa kwambiri ku US…
- Kutsatsa Ukadaulo Douglas KarrFeb 7, 2022
Brax: Pangani, Konzani, Ndi Kukulitsa Kutsatsa Kwanu Kuchokera Pa Dashboard Imodzi
Zambiri mwazovuta zogwirira ntchito ndi Native Advertising network ndizovuta kugwira ntchito pamanetiweki otsatsa ndi zida zawo kuyeza, kufanizira, kupanga, kukhathamiritsa, ndikukulitsa malonda anu. Brax: Sinthani Zotsatsa Zachilengedwe Zonse Pamalo Amodzi Brax ndi nsanja yotsatsira yomwe imayang'anira zambiri, kupereka malipoti ogwirizana, komanso kukhathamiritsa zolinga zozikidwa pamalamulo ponseponse. Brax imathandizira kaphatikizidwe kazinthu…
- Kutsatsa Ukadaulo Douglas KarrApr 30, 2021
Mtambo wa MOLOCO: Zoyendetsedwa ndi Data, AI-Powered Mobile Ad Solutions zama Mobile Apps
MOLOCO Cloud ndi nsanja yogulira zokha zotsatsa zotsatsa padziko lonse lapansi zotsatsira komanso zotsatsa zamkati mwa pulogalamu. Tsopano ikupezeka ngati nsanja yokhazikika kwa otsatsa mapulogalamu onse, MOLOCO Cloud imayendetsedwa ndi ukadaulo wophunzirira makina omwe amapatsa mphamvu otsatsa mafoni kuti azitha kugwiritsa ntchito deta yachipani choyambirira ndi ma sign amomwe amachokera pamitundu yonse yamapulogalamu kuti akwaniritse zotsatsa zotsatsa…