Ripoti la SoDA la 2013 - Voliyumu 2

Kutulutsa koyamba kwa lipoti la SoDA la 2013 tsopano kuli pafupi kuwonera ndi kutsitsa pafupifupi 150,000! Gawo lachiwiri lofalitsalo tsopano lakonzeka kuti liwonedwe. Magaziniyi ikuphatikizira kuphatikiza kwa utsogoleri woganiza bwino, zoyankhulana mwanzeru komanso ntchito zopangira zinthu zapamwamba monga Nike, Burberry, Adobe, Whole Foods, KLM ndi Google. Othandizira akuphatikizira olemba odziwika alendo ochokera kuzinthu zama buluu, maupangiri othandizira ndi zoyambitsa zatsopano, komanso zowunikira kuchokera ku SoDA

2013 SoDA Report: Kutsatsa Kwama digito

Global Society for Digital Marketing Innovators idatulutsa lipoti lawo la 2013 koyambirira kwa chaka chino. Pali zofufuza zina zazikulu mu lipotilo mu njira zonse zamagetsi zotsatsira komanso kusintha kwa momwe makampani akugwiritsira ntchito mabungwe otsatsa digito. Kupeza Kofunika Oposa theka la omwe anafunsidwa anati akuchulukitsa bajeti zawo zotsatsira, ndi kusintha kwakukulu kuchokera pakukhazikitsanso bajeti yomwe idalipo kale kukhala digito. 16% yokha ndi omwe akuwonjezera ndalama zawo zotsatsa.