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Mu 2016, magawo anzeru azitsogolera pamalingaliro a otsatsa. Ayenera kudziwa pakati pa omvera awo makasitomala ndi chiyembekezo chomwe ali otanganidwa kwambiri komanso otsogola. Pokhala ndi chidziwitso ichi, atha kutumiza mauthenga olunjika ku gululi omwe amalimbikitsa kugulitsa, kusungira, komanso kukhulupirika kwathunthu. Chida chimodzi chaukadaulo chomwe tsopano chikupezeka pagawoli lanzeru ndi gawo la Omvera kuchokera ku SumAll, omwe amapereka ma data analytics olumikizidwa.

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Kupangitsa kuti dzina lanu liziwoneka muzakudya zankhani ya omvera anu ndiko kukwaniritsa kopambana kwa otsatsa pagulu. Ichi ndi chimodzi mwazinthu zofunika kwambiri, komanso nthawi zambiri zovuta kuzimvetsetsa pamalingaliro amtundu wa mtundu. Zingakhale zovuta kwambiri pa Facebook, nsanja yomwe ili ndi magwiridwe antchito komanso osinthika mosalekeza opangidwa kuti athandize omvera zomwe zili zofunikira kwambiri. EdgeRank linali dzina lomwe linaperekedwa ku nkhani zapa feed za Facebook zaka zapitazo ngakhale