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Njira Zapamwamba Zapamwamba za 3 za Ofalitsa mu 2021

Chaka chatha chakhala chovuta kwa ofalitsa. Popeza chisokonezo cha COVID-19, zisankho, komanso zipolowe, anthu ambiri adya nkhani zambiri komanso zosangalatsa chaka chatha kuposa kale. Koma kukayikira kwawo magwero omwe amapereka chidziwitsochi kwafikiranso kwambiri, monga kuwonjezeka kwa mbiri yabodza adakankhira kudalira media media ngakhale makina osakira kuti ajambule otsika.

Vutoli lili ndi ofalitsa pamitundu yonse yazinthu zomwe zikuvutika kudziwa momwe angayambitsire chidaliro cha owerenga, kuwathandiza kuti azichita nawo ntchito ndikuyendetsa ndalama. Zovuta, zonsezi zimabwera panthawi yomwe ofalitsa akulimbana ndi kutha kwa ma cookies, omwe ambiri amadalira omvera omwe akupanga zotsatsa zomwe zimawunikira magetsi ndi ma seva.

Pomwe tikuyamba chaka chatsopano, chomwe tonse tikukhulupirira sichikhala chovuta, ofalitsa akuyenera kutembenukira ku ukadaulo womwe ungawathandize kulumikizana ndi omvera mwachindunji, kuti athetse pakati pazanema ndikulanda ndikugwiritsa ntchito zambiri za ogwiritsa ntchito chipani choyamba . Nayi njira zitatu zamatekinoloje zomwe zingapatse ofalitsa mwayi wopanga njira zawo zakumvera ndikutha kudalira magwero ena.

Njira 1: Kusintha Kwaumunthu Pamlingo.

Ofalitsa sangayembekezere kuti kugwiritsa ntchito media kwambiri kupitilira. Ogwiritsa ntchito atopa chifukwa chodzaza ndi zambiri, ndipo ambiri achepetsa chifukwa chathanzi lawo. Ngakhale zanema zosangalatsa komanso zamoyo, zikuwoneka kuti ambiri ali ndi omvera omwe afika pofika pokwaniritsa. Izi zikutanthauza kuti ofalitsa adzafunika kupeza njira zochitira chidwi ndi omwe adalembetsa ndikuwabwezeretsa. 

Kupereka zomwe zasinthidwa ndendende ndi njira imodzi yabwino kwambiri yochitira izi. Ndi zochulukirachulukira, ogula alibe nthawi kapena kuleza mtima kuti asinthe zonse kuti apeze zomwe akufuna kuwona, kotero amakokera kumalo omwe amawakonzera zomwe zilimo. Popatsa olembetsa zambiri zomwe akufuna, osindikiza amatha kupanga maubwenzi odalirika, anthawi yayitali ndi olembetsa omwe angadalire omwe amawakonda kuti asataye nthawi yawo ndi zinthu zopanda pake zomwe sasamala nazo.

Njira 2: Mwayi Wambiri wa AI Technology

Zachidziwikire, kutumiza zodalirika kwa aliyense amene walembetsa sikungatheke popanda makina okhaokha komanso matekinoloje anzeru othandizira kuti athandize. Ma pulatifomu a AI tsopano amatha kutsata machitidwe a omvera patsamba - kudina kwawo, kusaka ndi zina zomwe akuchita - kuti aphunzire zomwe amakonda ndikupanga graph yoyenera ya wogwiritsa aliyense payekha. 

Mosiyana ndi ma cookie, izi zimalumikizidwa mwachindunji ndi munthu kutengera imelo adilesi yake, ndikupatsa gulu la omvera latsatanetsatane, lolondola komanso lodalirika. Kenako, pomwe wogwiritsa ntchitoyo amalowanso, AI imazindikira wogwiritsa ntchitoyo ndipo imangotumiza zomwe zakhala zikukopa kutengapo gawo. Ukadaulo womwewo umathandizanso kuti ofalitsa azitha kutumiza zokhazokha kwa olembetsa kudzera munjira zosiyanasiyana, kuphatikiza maimelo ndi zidziwitso za push. Nthawi iliyonse pomwe wogwiritsa ntchito adodometsa zomwe zili, dongosololi limakhala lanzeru, ndikuphunzira zambiri za zomwe amakonda kuti athe kusintha zomwe akukonda.

Njira 3: Kusunthira Panjira Zokhala Ndi Zambiri

Kuzindikira momwe mungathetsere kutayika kwa ma cookie ndi gawo limodzi lankhondo. Kwa zaka zambiri, ofalitsa amadalira zapa media media kuti azigawira zomwe zili ndikumanga gulu la olembetsa. Komabe, chifukwa cha kusintha kwa malingaliro a Facebook, zofalitsa zidasankhidwa, ndipo tsopano, zikusunganso omvera kuti awasunge. Popeza kubwera tsamba lililonse kuchokera ku Facebook ndikutumiza anthu, Facebook yokha imagwiritsa ntchito zomwe omvera amalemba, zomwe zikutanthauza kuti ofalitsa alibe njira yophunzirira zokonda ndi zokonda za alendowo. Zotsatira zake, ofalitsa sangathenso kuwatsata ndi zinthu zomwe timadziwa zomwe omvera amafuna. 

Ofalitsa akuyenera kupeza njira zosinthira kudalira anthu obwera kuderali ndikupanga chinsinsi chao. Kugwiritsa ntchito 'zomwe zili ndi izi' kutsata omvera omwe ali ndi zofunikira zawo ndikofunikira makamaka kudalira Facebook ndi malo ena ochezera. Zofalitsa zomwe sizigwiritsa ntchito njira zosonkhanitsira ndikugwiritsa ntchito zidziwitso za omvera kuti zitulutse zokonda zawo zitha kutaya mwayi wofikira ndikuwerenga owerenga ndikuyendetsa ndalama.

Pomwe tonse tikufuna kudziwa momwe tingagwiritsire ntchito "zatsopano", phunziro limodzi ladziwika bwino: mabungwe omwe amakonzekera zosayembekezereka, omwe amakhala ndi ubale wamphamvu pakati pawo ndi makasitomala awo, ali ndi zabwino kwambiri Mpata wakusintha nyengo iliyonse yomwe ingasinthe. Kwa ofalitsa, izi zikutanthauza kuchepetsa kudalira anthu ena omwe amatumikira monga alonda apachipata pakati pa inu ndi omwe amakulemberani ndipo m'malo mopanga ndikukhazikitsa zomwe mumakonda kuti mupereke zomwe akufuna.

Jeff Kupietzky

Jeff ndi CEO wa Jeeng, kampani yaukadaulo yothandiza makampani kupanga ndalama zamakalata awo a imelo kudzera pazosintha. Wokamba pafupipafupi pamisonkhano ya Digital Media, adawonetsedwanso pa CNN, CNBC, komanso m'magazini ambiri ankhani ndi bizinesi. Jeff adalandira MBA yosiyana kwambiri ndi Harvard Business School ndipo adamaliza maphunziro a Summa Cum Laude ndi BA in Economics kuchokera ku Columbia University.

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