6 Technology Trends mu 2020 Makina Onse Amayenera Kudziwa Zake

Ukadaulo wotsatsa wa 2020

Si chinsinsi kuti zochitika zotsatsa zimayamba ndikusintha kwaukadaulo. Ngati mukufuna kuti bizinesi yanu iwoneke, bweretsani makasitomala atsopano ndikuwonjezera kuwonekera pa intaneti, muyenera kuyesetsa kuthana ndi kusintha kwaukadaulo. 

Ganizirani zaukadaulo m'njira ziwiri (ndipo malingaliro anu apanga kusiyana pakati pamakampeni opambana ndi ma crickets muma analytics anu):

Mwina muchitepo kanthu kuti muphunzire zochitikazo ndikuzigwiritsa ntchito, kapena musiye kumbuyo.

Munkhaniyi muphunzira za njira zisanu ndi imodzi zopanga mwanzeru zomwe zidzachitike mu 2020. Takonzeka kuyambitsa? Nayi njira ndi zida zomwe mudzafunika kugunda chaka chino.

Njira 1: Kutsatsa kwa Omnichannel Sikutinso Kungosankha, Ndikofunikira

Mpaka pano, otsatsa akhala akupambana poyang'ana njira zochepa zapaintaneti kuti azilemba ndikuchita nawo. Tsoka ilo, izi sizilinso choncho mu 2020. Monga wotsatsa bizinesi, mulibe nthawi yolemba zomwe zili papulatifomu iliyonse. M'malo mopanga zomwe zili pachiteshi chilichonse, mutha zolembedwera ndikulemba pa njira iliyonse. Izi sizongolimbikitsa kutumizirana mameseji, komanso kuti bizinesi yanu izikhala yofunika komanso yogwirizana ndi gulu lanu lapaintaneti. 

Kutsatsa kwa omnichannel kumathandizira omvera anu onse kuti azichezera njira zanu mosadukiza. Chotsatira?

Kugulitsa njira zapakati pamtengo ndi $ 2 trilioni. 

Forrester

Takonzeka kuwona malonda a omnichannel akugwira? Onani momwe wogulitsa wamkulu waku US, Nordstrom, imagwiritsa ntchito kutsatsa kwaposachedwa:

  • Nordstrom Pinterest, Instagramndipo Facebook maakaunti onse amakhala ndi zolemba zazogulitsa ndi kudzoza kwamachitidwe.
  • Anthu akawona nkhani iliyonse yapa media ya Nordstrom, amatha kugula zolemba zomwe zimawatsogolera patsamba la Nordstrom.
  • Akafika pamalowo, amatha kusanja makongoletsedwe, kutsitsa pulogalamu ya Nordstrom, ndikupeza mwayi wokalandira mphoto.

Kutsatsa kwa Omnichannel kumayika kasitomala mumadzimadzi azinthu, kasitomala, malonda, ndi mphotho. 

Uthengawu ndiwomveka komanso womveka:

Mu 2020, muyenera kuyang'ana kutsatsa kwa omnichannel. Kukwera kwa kutsatsa kwadijito ndi media media kwapangitsa kufunika kwa zida zosindikizira zokha. Kunena zowona, eni mabizinesi ndi otsatsa amangokhala alibe nthawi yolemba tsiku lililonse kuma pulatifomu angapo. 

Lowani: Kupanga zinthu, kukula ndi kusindikiza zida kuchokera Zojambula Zojambula. Osangopanga zokhutira zokha, koma mutha kuzisintha pamitundumitundu monga zolemba za Instagram kapena zithunzi zogawana pa Facebook. Bonasi? Ndi zaulere. Koma sikokwanira kungopanga zomwe zili, mungafunenso kuzifalitsa.

Sinthani zotsatsa kuti zikhale zosiyana

Kuti musunge nthawi, sungani zomwe mwapanga ndikupanga zofalitsa limodzi. Mukamakhala kamodzi, mutha kupanga zowonera ndikuzilemba kuti zizisindikiza nokha pachiteshi chilichonse. Pochulukitsa mapangidwe pompopompo ndikusindikiza zokha ndikudina kosavuta kwa mbewa, mumasunga nthawi, ndalama ndikusunga mtundu wanu. 

Kutsatsa kwa Omnichannel kumafanana ndi kupezeka kulikonse pa intaneti, ndipo uku ndikusintha kwaukadaulo kwa 2020 komwe simunganyalanyaze.

Pangani Mapangidwe

Njira 2: Tsogolo Lotsatsa Kanema

Kutsatsa makanema ndi mawu abwinobwino posachedwa, koma kodi ndizoyenera kukomeza konse? Poganizira kuti anthu opitilira theka pa intaneti amaonera makanema tsiku lililonse, malinga ndi ziwerengero zamalonda otsatsa kuchokera HubSpot, Ndinganene kuti ndikumveka inde. Kodi anthu akuwonera zinthu ziti? Youtube siyikulamuliranso monga kutsatsa makanema pa Facebook, Nkhani za Instagram ndi Live zikukula. 

The Chinsinsi chotsatsa makanema moyenera ndikusintha. Anthu alibe chidwi chowonera makanema opukutidwa kwambiri, opindika. M'malo mwake, amalakalaka makanema omwe amagwirizana ndi zofuna zawo. Makanema ochepera ndi njira yabwino yolumikizirana ndi omvera anu ndikugawana mbali yapamtima ya mtundu wanu. 

Ndipo musadandaule, simukusowa katswiri wojambula zithunzi kuti mupange makanema. Mutha kupanga makanema oyenera komanso ochititsa chidwi kuyambira pomwepo, kapena kuchokera Zithunzi zamakanema ku PosterMyWall. Pangani makanema kuti musinthe uthenga wanu wamalonda, limbikitsani kukhazikitsidwa kwazinthu kapena dziwitsani omvera anu za nkhani zakampani. 

Wopatsa gif kuti agawane

Nazi Momwe PosterMyWall ilili yosavuta:

  • Sakatulani ma templeti amakanema kuti mupeze zomwe zikugwirizana ndi kamvekedwe ndi uthenga wa mtundu wanu
  • Dinani pamapangidwe kuti musinthe
  • Gwiritsani ntchito mkonzi kuti musinthe mosavuta mtundu, mitundu, zilembo ndi kapangidwe kake
  • Gawani kanemayu kuma TV anu pa PosterMyWall

Mu masitepe anayi osavuta, muli ndi kanema wodziwika kuti mugawane! Ndi makanema ochepa, omwe mumakhala nawo, mumadzipangitsa kukhala patsogolo pomwe chidwi cha omvera anu, ndipo ndi malo abwino kukhalamo.

Pangani Kanema

Njira 3: Pangani Zogulitsa Pamsika wa Google

Kusintha kwatsopano kwaukadaulo kwakhala mutu wazokangana zambiri kwa otsatsa: kukankhira malonda ku Google Marketplace. Otsutsawo akuti agwiritsa ntchito ndalama zambiri kuti apange tsamba lokopa lomwe liziwonetsa bizinesi yawo. Kukankhira zinthu ku Google kumachotsa mwayi kwa alendo kudabwa ndi tsamba lawo lokonzedwa bwino. Chotsatira? Kutsika kwakukulu pamsewu wamtundu. 

Muyenera kuyang'ana kupyola muyeso uwu kuti muwone chithunzi chokulirapo apa. Kodi mukufuna kupanga malonda? Kapena mukufuna kukhala ndi tsamba loyendera kwambiri? Zachidziwikire, mukufuna kugulitsa, koma mulibe malonda amodzi, mukufuna kubwereza, makasitomala okhulupirika, ndichifukwa chake mudapanga tsamba labwino kwambiri, sichoncho? Kulondola.

M'malo mowona Google Marketplace ngati imfa ya tsamba lanu, lingalirani ngati njira ina yodziwitsira mtundu wanu. Pomwe mitundu ina imangodandaula kuti ikufuna kukankhira Google ndi kutaya magalimoto, mutha kulumphira ndikulemba mndandanda wazogulitsa zanu, kugulitsa, ndikulitsa dzina lanu. 

Chifukwa choti mutha kulemba mndandanda wazogulitsa zanu kudzera pa Google mu mphindi zochepa zimapangitsa kukhala kosavuta (komanso kwaulere!) Chida chotsatsira chomwe simungakwanitse kunyalanyaza. 

Nazi momwe mungachitire:

Choyamba, pita ku Google Akaunti Yanga Yamalonda, Kumene mungalembe mndandanda wazogulitsa zanu, zambiri zamagulu, kuwonjezera zithunzi ndikuyamba kugulitsa mphindi zochepa. Zachidziwikire, mufunika kulimbikitsa mawu amtundu wanu, kutumizirana mameseji ndi ma brand kuchokera patsamba lanu komanso njira zapa media. Kutanthauza, simukufuna kuponya mndandanda wazinthu zosokoneza. Chitani ndi Google Marketplace mofanana ndi momwe mungasungire malo anu ogulitsira pa intaneti ndikuyika malingaliro anu pazithunzi, zojambula ndi malongosoledwe azogulitsa. 

Machitidwe 4: SERPS Favor Schema Markups ndi Rich Snippets

Kutsatsa kwapa digito kumadalira SEO (Search Engine Optimization). Mu 2020, muyenera kuchita zambiri kuposa kusankha mawu osakira ndikugwiritsa ntchito zithunzi za zithunzi kuti mubweretse kuchuluka kwamawebusayiti. Inde, mukufunikirabe kugwiritsa ntchito njira zabwino kwambiri za SEO, koma muyenera kuchitapo kanthu ndikupanga tizithunzi tambiri ndi Schema Markups.

Chidutswa cholemera chili ndi microdata, yotchedwa Schema markup, yomwe imafotokoza momveka bwino injini zosakira patsamba lililonse. Mwachitsanzo, mukalowa "wopanga khofi" mu kafukufuku wa Google, ndi ziti mwa zotsatirazi zomwe mukuganiza kuti anthu amakonda kudina:

  • Malongosoledwe omveka bwino azogulitsa, mtengo, malingaliro amakasitomala, ndi ndemanga
  • Malongosoledwe osavomerezeka a meta adakoka mwachisawawa patsamba, popanda mlingo, mtengo, kapena chidziwitso

Ngati mukuganiza njira yoyamba, mukulondola. Mu 2020, makina onse ofufuzira, kuphatikiza Google ndi Yahoo!, Amazindikira ma schema ndi tizithunzi tambiri tikamakoka ma SERP (Masamba a Zotsatira za Search Engine).

Zithunzi za Schema mu masamba a Search Engine Result (SERPs)

Kodi mungatani? Muli ndi njira ziwiri: ntchito Schema.org kulenga zojambula zabwino, kapena kupezerapo mwayi pa chida chaulere ichi kuchokera ku Google. Tsopano, tsamba lililonse lazogulitsa lanu ladzaza ndi zambiri zofunikira, zomwe zimawonjezera kuwonekera kwa bizinesi yanu.

Njira 5: AI ithandizira Kusintha Kwa Makonda

Zikumveka ngati mpweya? Mwanjira ina, ndi, koma izi sizimachepetsa kufunikira kwake. Tikamakambirana zakusintha kwanu mumalonda, timayang'ana njira zoperekera kasitomala kwa makasitomala. 

Ndiloleni ndifotokozere momveka bwino: AI sichidzasokoneza mtundu wa anthu ikagwiritsidwa ntchito moyenera. M'malo mwake, zithandizira pakupanga zokumana nazo zogwirizana ndi makasitomala komanso zabwino. Kupatula apo, ogula amatopa ndi makanema wamba. Mukaganizira kuti atolankhani omwe amapezeka paliponse amawasokoneza Zotsatsa 5,000 patsiku, ndizosavuta kuwona chifukwa chake atopa. M'malo mowonjezera phokoso, mutha kugwiritsa ntchito AI mwaluso kuti muchepetse luso lanu.

Ndikusintha kwaukadaulo komanso kuchuluka kwa mapulogalamu a AI, otsatsa amatha kufikira makasitomala awo pamlingo wapamtima. Njira imodzi yabwino kwambiri yomwe mungagwiritsire ntchito AI kuti mukhale anu ndikutenga zidziwitso pazomwe amakonda. 

Onetsetsani mosamala mawebusayiti anu komanso zidziwitso zapa media. Ndi mitundu iti yomwe imawonekera? Mwakhazikitsa ma personas amakasitomala kuti apange zolemba ndi zithunzi zomwe zimawayankhula. Komabe, sizokwanira ngati mukufuna kulumikizana ndi kasitomala weniweni. 

Ichi ndichifukwa chake malonda akulu akugwiritsa ntchito AI chifukwa nayo ...

  • Netflix imatha kuneneratu zomwe wogwiritsa ntchito aliyense amafuna kuwonera kutengera mbiri yawo. 
  • Pansi pa Zida zopangira zida zaumoyo zochokera kwa ogwiritsa ntchito kudya, kugona ndi zizolowezi zathanzi.
  • Ma chatbots amatha kufunsa alendo patsamba lanu la Facebook ngati akufuna thandizo kuti apeze chinthu kapena ntchito. 

Mfundo yofunika: kuti mukhale ogwirizana ndi makasitomala anu mu 2020, mufunika thandizo pang'ono kuchokera ku AI.  

Njira 6: Kusaka ndi Mawu Sikubwezeretsa Zowoneka

Kukula kwa kusaka kwamawu kuli ndi otsatsa omwe amatembenuza zomwe zimawerengedwa kukhala mawu amawu osakira. Kusaka kwamawu ndizomwe zimachitika pa radar ya aliyense, ndipo moyenera:

Hafu yakusaka kudzachitika mwa kusaka kwamawu mu 2020. 

ComScore

Mwina ndibwino kuti muziyang'ana pakusaka kwamawu, koma potero, musalakwitse poganiza kuti zowoneka ndi mkate wa tsiku limodzi. M'malo mwake, ndizosiyana. Mukufuna umboni? Amatchedwa Instagram, ndipo adatero Ogwiritsa ntchito 1 biliyoni mwezi uliwonse kuyambira Januware 2020.  

Anthu amakonda mosakayika zowoneka. Chifukwa chiyani sanatero? Ndi zowonera, atha: 

  • Phunzirani luso kapena zambiri zogwirizana ndi zofuna zawo
  • Yesani maphikidwe atsopano kapena pangani zaluso ndi zaluso
  • Onerani makanema osangalatsa komanso ophunzitsa
  • Pezani zatsopano ndi zogulitsa

Ngakhale kufunikira kwakutsatsa kowonera sikunasinthe kwenikweni mu 2020, kubwera kwa malingaliro atsopano kumatha kuyesa otsatsa kuti asapangire zowonera. Izi mosavomerezeka zidzakhala zowononga. Ichi ndichifukwa chake ndikofunikira kwambiri kuphatikiza mawonekedwe owoneka bwino munjira zanu zonse zofikira. 

Kukuthandizani, PosterMyWall ili ndi chithunzi chonse makalataZithunzi zamakanema, ndi zikwi ma tempulo opangidwa mwaluso. Ndi pulogalamu yopanga yauleleyi, mutha kusintha ma tempulo posintha zolemba, mitundu ndi zithunzi kuti zigwirizane ndi kutsatsa kwanu. Kapena, mutha kupanga zanema, zithunzi zamabulogu, zithunzi zamalonda ndi zinthu zotsatsa kuyambira pachiyambi ndi pulogalamu yosavuta yosinthira.

Musaiwale kubwerezanso zowonetserazi kuti musungire kutsatsa kwanu kwa omnichannel. Mwachitsanzo, mutha kupanga mutu wamabulogu ndikusintha kukhala chikhomo cha Pinterest kapena positi ya Instagram ndi voila, muli ndi zochititsa chidwi pazowonera zingapo! 

Pangani Kusintha Kwamaukadaulo Kukuthandizirani

Mu 2020, muyenera kupanga ukonde waukulu kuti mubweretse makasitomala, kupanga chidziwitso cha mtundu ndikukulitsa bizinesi yanu. Kuti muchite izi, ndikofunikira kukhalabe osinthasintha komanso patsogolo pazomwe zikuchitika. Chinsinsi cha kutsatsa kwazinthu ndikusintha, popeza otsatsa amalonda akusintha pachiwopsezo msika ukusintha popanda iwo. Mukakhala otseguka komanso otheka kusintha kusintha kwaukadaulo, mudzagwiritsa ntchito bwino mwayi wanu. Ndipo mukatero? Palibe amene angakuletseni!

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