Ulemerero wa Nkhondo Yotchuthi - Kutsatsa kwa Google vs. Kutsatsa Kwazogulitsa ku Amazon mu Q4

magalimoto

Amati "ikani ndalama zanu pakamwa panu." Chabwino, mawu mumsewu, ndipo mwinanso msewu uliwonse padziko lapansi, ndikuti Google ndi Amazon ndi omwe amakupangirani ndalama mukamagulitsa pa intaneti. Zotsatsa za Google Shopping ndi Amazon Mosakayikira ndiinjini ziwiri zamphamvu kwambiri, zamagalimoto olipira zolipira poyerekeza (CSEs) zomwe zilipo. Koma aliyense amadziwa zimenezo. Zomwe mwina simukudziwa ndi magawo apansi panthaka a zimphona za CSE: Zambiri. Choonadi chowulula.

Ndi CSE iti yomwe idachita bwino kwambiri pa Q4? Njira ya CPC ikuyerekeza Google Shopping ndi Amazon Product Zotsatsa kutengera ma metric ofunikira ngati kuchuluka kwamagalimoto, kutembenuka konse, komanso mtengo wapakati pakudina (CPC). Tiyeni tiwone.

magalimoto

magalimoto

Musachite mantha. Magalimoto a Amazon sanangodutsa mu Q3. Kwenikweni, zosiyana kwambiri zidachitika. Magalimoto a Google Shopping anali ochuluka kwambiri kotero kuti magalimoto a Amazon anali ochepa kwambiri. Google yatumiza kuchuluka kwa anthu okwana 144% kwa ogulitsa pa intaneti kuposa momwe Amazon adachitira. Izi ndizochulukirapo kuchuluka kwa kuchuluka kwamagalimoto. Uku ndikusintha kwakukulu kwa Google kuchokera ku Q4 2011.

Mu Q4 2012, Google idatumiza kuchuluka kwa magalimoto 96% kwa amalonda kuposa momwe Amazon adachitira. Chifukwa chiyani kusiyana kwadzidzidzi? Ma CSE ena, monga Shopzilla ndi Shopping.com, azindikira dziwe lalikulu la Google ndipo ayamba kutsatsa malonda pa Zogula. Wopambana pamsewu: Kugula pa Google.

Mtengo Wotembenuka (CR)

kutembenuka

Apa tikuwona zochitika ziwiri zotsutsana. Kuchokera pa Q2 4, mitengo yosinthira ku Google Shopping yatsika pang'ono kuchoka pa 2011% mpaka 3.1% mu Q2.4 4. Ndizo kutsika kwa 22.35% mchaka chimodzi. Kumbali inayi, tili ndi Amazon, omwe mitengo yakusintha yakwera kuchokera ku 1.8% mu Q4 2011 mpaka 2.8% mu Q4 2012. Ndizo a Kuwonjezeka kwa 57.5% pachaka.

Chifukwa chiyani pali kusiyana? Chiyambireni pomwe Google yasinthira mtundu wolipiridwa wa CSE, zikuwonekeratu kuti zopatsa amalonda zakhudza kwambiri momwe malonda a ogulitsa akuwululidwa, ndipo chifukwa chake, kusintha kwawo. Wopambana wotembenuka: Zotsatsa za Amazon.

Avereji ya Mtengo pa Dinani (CPC)

cpc

Mtengo pakudina ndi lingaliro latsopano kwa Google. Adangosintha modzipereka kulipira lomwe adalipira miyezi ingapo yapitayo mu Okutobala, chifukwa chake titha kuwona kuti kudzera pa Q4 2011 - Q2 2012, Google ilibe CPC wamba.

Komabe, pamene CPC idakhala chikhazikitso ndi Google Shopping yolipidwa yatsopano ku Q3, idayamba kutsika kuposa Amazon ndipo idakhala choncho mu Q4 yonse, kuchoka pa CPC yapakati pa $ 0.30 mpaka $ 0.31. CPC yapakati pa Amazon idakulirakulira chaka chatha, kuyambira $ 0.33 mu Q4 2011 ndikukwera mpaka $ 0.41 mu Q4 2012. Zomwe tikuwona apa ndikuti CPC yapakati pa Google inali 32.5% yotsika mtengo kuposa ma Amazon a Q4 2012. Wopambana wa CPC: Kugula pa Google.

Kutsiliza

Ngakhale chowonadi ndichakuti sindinayang'ane ngakhale zina zofunikira monga mtengo wogulitsa (COS), ndalama, ndi kuyankha kwa injini, Google Shopping ikadali yolimba pano. Mu lipoti lonse (lotulutsidwa pa CPC Njira Blog sabata yamawa), Google yadzilimbitsa ngati CSE yoyamba mu Q4 ngakhale inali injini yolipira kwambiri.

Kodi izi zikutanthauza chiyani kwa ogulitsa? Njira yanu yogulira tchuthi, yomwe muyenera kukhala mukukonzekera pano, iyenera kuyang'ana kwambiri pa Google Shopping chifukwa ndiyomwe imalimbana kwambiri ndikupanga ndalama patchuthi.

2 Comments

  1. 1

    Ngakhale zotsatsa za Google Shopping zikuwoneka bwino ndikukopa chidwi changa, ndili ndi akaunti ya Amazon yomwe idakhazikitsidwa ndipo mitengo yake imakhala yotsika mtengo (maulendo 9 mwa 10 pazomwe ndagula) .. kudina kawiri ndipo imatumiza.

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