Kuyamba kulikonse kumayamba ndi kuphatikiza komweko koledzeretsa kwa caffeine, chiyembekezo, ndi chinyengo. Pali maloto aukadaulo wosintha dziko, zongopeka za IPO, ndi njira ya Slack yodzaza ndi anthu akunena zinthu ngati tikusokoneza osokoneza. Ndipo kwa kanthawi, zonse zikuwoneka ngati zikuyenda molingana ndi dongosolo.
Koma kenako, pang’onopang’ono, mosapeŵeka, mumayamba kuona mithunzi ikupangika m’chizimezime. Mukuganiza kuti ndi kupsinjika chabe, kapena chithunzithunzi cha msewu wanu womwe ukucheperachepera. Koma ayi. Izo ndi ziboda.
Okwera Mahatchi Anayi a Oyamba Akubwera.
Ndagwira ntchito ndi oyambitsa ambiri pazaka zambiri-ena omwe adadziwika ndikukweza mabiliyoni, ena omwe adapezedwa bwino kwambiri, ndipo ambiri omwe adagwa ngakhale malingaliro anzeru komanso magulu osatopa. Mutha kuwona mbendera zofiira nthawi zonse, koma nthawi zambiri mochedwa kwambiri. Chikumbutso chimodzi chinachokera ku kampani yomwe inalonjeza to kutilemeretsa tonse. Sindinali kufuna kukhala wolemera; Ndinali wotanganidwa chifukwa teknoloji inali yosinthika kwenikweni. Zinali ndi kuthekera kokonzanso mafakitale onse. Koma m’kupita kwa miyezi, okwera pamahatchiwo anadzivumbula mmodzimmodzi. Ndipo monga momwe ndimayesera kuwagwedeza, iwo samapita kulikonse. M’kupita kwa nthaŵi, ndinazindikira kuti sindikupita patsogolo—mwaukadaulo kapena pandekha—ndipo inali nthaŵi yoti nditsike.
Tikumane nawo eti?
Dyera: Ndife Olemera
Dyera ndiye wokwera pamahatchi woyamba kufika, ndipo nthawi zambiri amakhala atavala chovala cha Patagonia ndikunyamula phula. Mudzamumva akunong'oneza pakona pamisonkhano yamalingaliro: Tikhoza kuwirikiza mtengokapena Titha kuchepetsa mgwirizanowu ndikusunga chilungamo chochulukirapo. Iye ndiye akuti, Tiyeni tikweze ndalama tsopano pamtengo wapamwamba tisanatsimikizire chitsanzocho, kapena choipa, Tiyeni tilonjeze ndalama zamtsogolo zomwe sitingathe kupereka.
Dyera limakhutiritsa oyambitsa kuti zambiri zimakhala zabwinoko nthawi zonse - osunga ndalama ambiri, mawonekedwe ochulukirapo, mayanjano ambiri, ndalama zambiri, chilichonse kupatula kuyang'ana. Iye ndi katswiri wachinyengo. Kampaniyo imayamba kukhulupirira kuti kuwerengera kuli kofanana ndi mtengo, kuti ziwonetsero ndizofanana ndikupita patsogolo, ndi izi mlingo woyaka ndi njira ina yolankhulira patsogolo.
Ndawonapo Dyera likumira poyambira mwachangu kuposa mphamvu ina iliyonse. Woyambitsa wina, wokhutitsidwa kuti akhoza Finyani zambiri pamsika, anakana kugulidwa kwa ndalama zambiri chifukwa ankaona kuti kampaniyo ndi yamtengo wapatali kuwirikiza kawiri. Patangotha chaka chimodzi, malondawo anali atatha, msika unali utasintha, ndipo woyambitsa yemweyo anali kupempha omwe amagulitsa ndalama kuti amupatse ndalama kuti azilipira. Tsoka silinali lakuti iye analuza—koma kuti anali atapambana kale ndipo samadziŵa.
Vuto lenileni la dyera si ndalama; ndi makhalidwe. Zimalowetsa m'malo mwa chisangalalo chopanga chinthu chatanthauzo ndi mantha akuthamangitsa zambiri. Ndipo Dyera likatenga ulamuliro, chikhalidwe chimatsatira. Anthu amasiya kumanga makasitomala ndikuyamba kumanga kwa osunga ndalama. Masomphenya amapita kuzinthu zopanda pake. Nyenyezi yakumpoto ya kampaniyo imakhala chilichonse chovuta kuwerengera.
Hubris: Tinachita Izi Kale
Hubris akukwera posakhalitsa, atavala masiketi odziwika bwino komanso chovala chachikhalidwe chomwe chimati Mlauli. Safuna kuti agwirizane ndi msika wamalonda chifukwa akutsimikiza kuti ndiye woyenera. Hubris amasangalala ndi kupembedza koyambitsa - nthano yakuti munthu wanzeru pamwamba akhoza kukhotetsa zenizeni ku chifuniro chake. Ndi zoledzeretsa. Ndi zakuphanso.
M'masiku oyambilira, Hubris samawoneka wowopsa. Kupatula apo, chidaliro ndi luso lopulumuka poyambira. Koma penapake pakati pa gawo loyamba la ndalama ndi kampani yomwe ili kutali, chidaliro chimasintha kukhala kudzikuza. Mwadzidzidzi, woyambitsa amakhulupirira kuti vuto lililonse likhoza kuthetsedwa ndi nzeru zawo zambiri. Ndemanga za malonda? Iwo samazimvetsa basi. Mwaphonya zochitika zazikulu? Tikutanthauziranso gulu. Opikisana nawo? Iwo ndi zitsiru.
Upangiri umodzi wabwino kwambiri womwe ndidalandirapo unali wochokera kwa woyambitsa serial yemwe adawona mbali zonse zakuchita bwino.
Choyipa kwambiri chomwe chingachitike poyambira, ndikuti woyambitsayo ndi wolondola molawirira kwambiri. Chifukwa ndiye amayamba kukhulupirira kuti akunena zoona pa chilichonse.
Hubris imapanga malo akhungu kukula kwa kuzungulira kwandalama. Imalekanitsa alangizi abwino, imawotcha antchito abwino, ndikusintha misonkhano yamagulu kukhala TED Talks. Mudzadziwa kuti Hubris wagwira mukamva mawu ngati Steve Jobs wa danga ili or Sitikumanga kampani, tikumanga gulu. Panthawi imeneyo, simukuchita bizinesi - mukuyang'anira chikhalidwe cha anthu ndi kapu.
Kusadziwa: Ndife Osiyana
Umbuli ndi wochenjera kuposa Dyera kapena Hubris. Sakudumphadumpha ndi mbendera zikukupiza—amalowa mwakachetechete, akuoneka ngati wodalirika. Mudzamuwona pamene oyambitsa amanyalanyaza deta ya msika yomwe sikugwirizana ndi nkhani yawo kapena kukana ndemanga kuchokera kwa makasitomala chifukwa iwo sali omvera omwe akufuna. Umbuli si kupusa; ndiko kukana kuphunzira.
Zoyambira ziyenera kukhala za kuphunzira-kuyesera, kuyeza, kusintha, kubwereza. Koma Kusadziwa kumatembenuza script. Timuyi imasiya kuthamanga mayeso chifukwa CEO amadziwa kale zomwe zimagwira ntchito. Iwo samalankhula ndi makasitomala chifukwa iwo ali otanganidwa kwambiri makulitsidwe. Kugwirizana kwa msika wazinthu kumakhala nkhani yokambirana osati njira.
Nthawi ina ndidawona kampani ikumanga gulu lonse lazinthu potengera zomwe palibe amene adatsimikiza. Detayo italowa, inali itasweka sitima—makasitomala sanafune zomwe zidamangidwa, ndipo ogulitsa sanathe kufotokoza chifukwa chake zidalipo. Pamene mainjiniya adaganiza zoyendetsa, utsogoleriwo adaumirira kuti vuto linali mauthenga. Iwo sanalakwe—uthengawo unali sitikumvera. "
Kusadziwa kumakonda misonkhano komwe aliyense amavomereza. Imakonda ma dashboards omwe amayesa ntchito m'malo motsatira zotsatira. Imakonda oyambitsa omwe amanena zinthu ngati nzeru zathu zidatifikitsa mpaka pano. Chowonadi ndi chakuti, chidziwitso chikhoza kukuyambitsani, koma kudzichepetsa kokha kumakupangitsani kupitiriza. Oyambitsa omwe amakula bwino si omwe amaganiza kuti amadziwa zonse - ndi omwe samasiya kufunsa mafunso.
Kulamulira: Timadziwa Bwino
Ngati Dyera likunyengerera, Hubris maginito, ndi Kusadziwa, Kulamulira kumangotopetsa. Uyu ndiye woyambitsa kapena wamkulu yemwe amayenera kupambana mkangano uliwonse, kuvomereza lingaliro lililonse, ndikutenga mbiri pakupambana kulikonse. Iwo amakhulupirira kuti utsogoleri umatanthauza kulamulira, osati mgwirizano. Ngati mchipindamo muli bolodi yoyera, agwira cholembera.
Ulamuliro umayenda bwino mu chipwirikiti chifukwa umadya kusatetezeka. Zinthu zikavuta—ndipo zimatero nthaŵi zonse—mtsogoleri wamkulu amalamulira mowirikiza. Zosankha zimachedwa kukwawa chifukwa palibe amene amaloledwa kuzipanga. Mamembala amasiya kuchitapo kanthu chifukwa ndi bwino kudikirira maoda. Zatsopano zimafa, makhalidwe amawonongeka, ndipo kuyambitsa kumakhala fakitale ya munthu mmodzi.
Chodabwitsa n'chakuti, Dominance nthawi zambiri imabisala kuseri kwa chinenero cha Kuyankha ndi Miyezo. Koma kuyankha kwenikweni kumagawika—kumamanga chikhulupiriro. Kulamulira kumawononga izo. Nthawi ina ndidakhala mumsonkhano pomwe CEO adadzudzula wotsogolera wake osaganiza zazikulu mokwanira. Wopanga mapulogalamuyo adasiya milungu iwiri pambuyo pake, ndipo chimodzimodzinso lotsatira. M'miyezi isanu ndi umodzi, njira yopangira zinthu inali itafa m'madzi. Nditafunsa zomwe zidachitika, a CEO adandigwetsa. Palibe amene akukwera. Ndithudi ayi—iye anawaphunzitsa iwo kuti asatero.
Kulamulira sikungophwanya luso; zimachepetsa talente. Anthu akuluakulu safuna kuuzidwa zoyenera kuchita—amafuna kudzozedwa kuti achite zimenezo. Mukataya mzimu umenewo, mutha kukhalabe ndi kampani, koma mulibenso gulu.
The Startup Apocolypse
Chodabwitsa cha Okwera Mahatchi Anayi ndikuti nthawi zambiri amawonekera pambuyo pa kupambana koyambirira. Magulu omwe akulimbana ndi chiyambi chawo choyamba samawagweranso - aphunzira kudzichepetsa, kuleza mtima, ndi kufunika kolephera. Koma amene amamenya golide pa kuyesa koyamba nthawi zambiri amakhala pachiwopsezo chachikulu. Mwayi umadzipangitsa kukhala wanzeru, ndipo pamene akukwera ulendo wotsatira, amabweretsa okwera pamahatchi ulendo.
Ndayamba kukhulupirira kuti kulephera, ngakhale zowawa, ndiye njira yabwino kwambiri yopewera mphamvu izi. Amalonda oyenera kuwatsata si omwe anali ndi njira imodzi yayikulu yotuluka - ndi omwe adamanga makampani anayi ndikutaya imodzi m'njira. Iwo amva kupwetekedwa mtima, kuonongeka kwa umbombo, manyazi a umbuli, ndi kudzipatula kwa ulamuliro. Ndipo aphunzira kuti utsogoleri weniweni sukhudza kulamulira komanso utsogoleri.
Dziko loyambira limakonda kupembedza opambana, koma chowonadi ndichakuti, palibe amene akukwera mpaka kalekale. Woyambitsa aliyense pamapeto pake adzakumana ndi apakavalo. Funso lokhalo ndiloti muwazindikira posachedwa kuti achoke panjira yawo.
Koma ine, ndimayamikira phunziro lililonse—lopweteka, lodzichepetsa, ndiponso lokwera mtengo nthaŵi zina. Ndimakhulupirirabe zatsopano, oyambitsa omwe amaika zoopsa zenizeni, komanso zamakono zomwe zingasinthe dziko lapansi. Koma ndaphunzira kumvetsera kulira kwa ziboda patali. Chifukwa akangoyamba kuthamanga, nthawi yatha kale.
Related Martech Zone Timasangalala
