Njira zitatu zothetsera vuto laukadaulo la Massive Technology

Thandizeni

Nthawi zambiri, ukadaulo umakhala wopambana. Ndakhala wolakwa nayenso. Chatekinoloje ndiyosavuta kugula motero, imamva ngati kukweza kwakanthawi! Zaka khumi zoyambirira za 2000s zinali zokhudzana ndi kuchuluka kwake, chifukwa chake tidathamangira kukagulitsa ndi manja awiri, mu fumbi la malamulo ogula ndi zitsogozo zotsimikizika - tinali tikuyenda ndi nsanja yatsopano. Tidawakodola pazomwe zimachitika panjira chifukwa njira imawoneka yochedwa; sinali achigololo.

Kutsatsa kumafuna kukhala patebulo la ndalama mwanjira iliyonse yofunikira - inali mfuu yankhondo. Koma zaka zitadutsa ndikuti njira za ROI zomwe zidalonjezedwa sizinabwere, malirowo adasandulika misozi. Ndikosavuta kulira Martech mukayang'ana komwe akubwerera - osakwana gawo limodzi pazitsogozo zonse zotsatsa pakadali pano zimasinthidwa kukhala makasitomala. Uku ndikulephera kwakukulu. Ndipo ngati sitikuthetsa chomwe chimayambitsa chizindikirochi, ntchito yotsatsa ili pachiwopsezo chothetsedwa, pafupifupi isanayambe.

Ndikofunikira kuti tithane ndi vutoli pazomwe zimayambitsa, popeza ogulitsa maukadaulo olipidwa bwino amakonda kupalamula mlandu pazinthu zina zomwe zimathandizira kugula mapulogalamu ambiri, monga kusintha kwamachitidwe ogula. Kusintha koona kokha komwe kuyenera kuchitika ndi njira yotsatsa. Kuti muchite bwino kutsatsa, ndikuchita bwino bizinesi, muyenera kulingalira mozama komanso mwadala kuzinthu zitatu zomwe zimayendetsa bwino: malingaliro anu, ukadaulo wanu, ndi maukadaulo anu. Ndipo zonse zimafunikira kuti zizigwirizana.

Ndiye, zikuwoneka bwanji? Wokondwa kuti mwafunsa. Nayi njira yanga.

Njira: Domino Woyamba

Ngakhale mutakhala ndi udindo wanji, muyenera kumvetsetsa njira zomwe bungwe lanu limayang'anira. Malinga ndi zomwe wamba, zolinga zikuluzikulu za bizinesi ndi ziti? Otsatsa, ogulitsa, ogulitsa makasitomala… aliyense pagulu lanu ayenera kudziwa yankho la funso lovuta ili. Iyenera kukhala chinthu choyamba chomwe aliyense amadziwa, kumvetsetsa komanso kusamala. Ngati izi sizikudziwika bwino, funsani: Kodi tikufuna kukwaniritsa chiyani? Kodi levers yathu yayikulu ndi iti? Mwachidziwitso, gawo lotsatira limaphatikizapo kumvetsetsa zomwe mungachite tsiku lililonse kuti muthandizire kukula. Mwachidule, khalani kusintha komwe mukufuna kuwona mu bizinesi.

Izi zimakwaniritsa zolinga ziwiri:

  1. Kuwonetsetsa kuti mukugwiritsa ntchito nthawi yanu pazinthu zofunika.
  2. Kusiya kuchita chilichonse chomwe sichichita. Zikumveka ngati zosavuta, koma mungadabwe ndi kuchuluka kwa phokoso lomwe limapezeka m'mabizinesi ambiri chifukwa chakusiyana pakati pa njira ndi machenjerero. Mudzawona kusintha kwakukulu mukayamba kugwira ntchito kuchokera pamalo amachitidwe poyamba. M'malo mochita malonda kusangalala ndi chochita chimodzi, monga kuchititsa chochitika, ndikuthamanga nacho osadziwikiratu ... mudzayimilira. Mudzafunsa: Kodi tikufuna kukwaniritsa chiyani? Kodi tikufuna kuchita nawo ndani? Chifukwa chiyani mwambowu m'malo moyambiranso?

Nthawi zambiri timamva zamabizinesi a B2B kutsatira njira yamtengo wapatali yamakasitomala, momwe amafunira kukulitsa ndalama ndi kudzipereka kuchokera kwa makasitomala omwe adalipo m'malo mopeza zatsopano. Ulusi wa nsalu zamabungwe awo onse uyenera kukhala wokhudzitsa ziphuphu. Mukakhazikitsa njira yanu, kenako ndikukhazikitsa mapu ofanana kuyambira koyambirira, mudzayamba kugogoda ngakhale zolinga zanu zapamwamba kwambiri kukhala gehena mwachangu kwambiri kuposa momwe mungachitire.

Njira: Momwe Soseji Imapangidwira

Njira ikatha kubwera kuchitidwa, ndipo kuwunika kwakutsogolera ndi njira yomwe imaganiziridwa bwino. Ngati njira yanu ikukhudzana ndi kufunikira kwa moyo wamakasitomala, monga momwe ndagwiritsira ntchito pamwambapa, mutha kukhala olunjika pa laser pakulimbikitsa kwamakasitomala kolimba, kobwerezabwereza ndikukweza akaunti. Mudzalemba momwe mungagulitsire makasitomala anu omwe ali mgulu lililonse lokula msinkhu, ndikuwonetsetsa momwe mungawayang'anire paulendo womwe mukuwakonzera.

Mwachitsanzo, wina akagula mayankho anu - chotsatira ndi chiyani? Apa ndipomwe mumazindikira momwe ulendo uliwonse wamakasitomala anu umawonekera. Tiyerekeze kuti kasitomala amagula Product X ndipo gawo lotsatira akuphunzitsa momwe angachitire bwino nazo. Pambuyo pake atha kubwera kudzaphunzitsa kasitomala za chifukwa chomwe angafunikire Product Y, ndikuwakonzekereratu kugula ndi kukhazikitsa. Mukamapanga mapulani omveka bwino ndikugwirizanitsa gulu lanu mozungulira, ndipo chifukwa cha njira yanu yochulukirapo, kasitomala anu azindikira phindu lanu. Izi zimafuna cholinga ndikudzipereka kwambiri kuti musunge njira yanu patsogolo.

Technology: Kulimbitsa

Ndipo pamapeto pake - thumba lanu laukadaulo (ndikudziwa, mumayembekeza kuti tifika pagawo lino). Choyamba, zindikirani kuti ukadaulo wanu umabwera wachitatu pamzerewu. Adakali gawo la gulu lamaloto, koma si wosewera woyamba. Chachiwiri, zindikireni gawo lomwe liyenera kuchita - a kuthandizira udindo. Jill Rowley, Chief kukula officer ku Marketo adazindikira kuti:

Wopusa ndi chida akadali wopusa.

Ndingatenge mbali ina ndikumanena kuti zowonadi ndizowopsa kwambiri, popeza munthu ameneyo tsopano ndi owopsa chitsiru.

Njira yoyipa, yochotsedwa pamalingaliro, ndiyo njira yotsimikizika yamoto yolephera mukawonjezera muyeso ndi ukadaulo waukadaulo. Mupita kwina, mwachangu - ndipo muwononga mtundu wanu. Kuyeza kwanu kwakuti magwiridwe antchito ndi njira zanu zikuyenera kulimbikitsidwa ndi luso lanu. Makina anu akuyenera kujambula zidziwitso zanu, kuti mutha kuzisanthula ndikusankha mwanzeru zakuti mupitilize njira yomwe muli kapena kuyenera.

Pofuna kuti ntchitoyi igwire ntchito, kutsatsa kumafunikira mawonekedwe owoneka bwino pamapulatifomu ena azidziwitso za kasitomala. Sikokwanira kuti dipatimenti iliyonse ingogwiritsa ntchito ukadaulo wake; Iyeneranso kupangidwa mwanjira kuti deta izitha kudutsa ndikutuluka pakati pamadipatimenti m'njira yabwino. Mukamapanga makina anu kuti mulimbikitse njira zanu ndi njira zanu, mumakulitsa cholinga chake. Zingakhale zopanda pake ngati kupanga ukadaulo nyenyezi, koma zikuthandizani kuti muchite zambiri ndikupeza zotsatira.

Mabungwe ambiri mosazindikira amangoyang'ana pachimodzi mwazigawo zitatuzi ndikulola kuti zina ziwiri zizikhala zakuda. Kapenanso, choyipitsitsa, amayesa kuthana nawo onse atatu - koma m'masilosi. Zonsezi zikachitika, gulu lanu silinakhazikitsidwe kuti lizichita bwino. M'malo mwake, mutha kufulumizitsa ndalama zanu poika njira patsogolo, ndikutsatira njira ndi ukadaulo - mwadongosolo limenelo komanso ngati magawo atatu amtundu womwewo, wolumikizana. Awa ndi malo okoma, ndipo pomwe mungapindule bwino - ndikufulumizitsa.

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