Malangizo Asanu Apamwamba Omangira Upangiri Woganiza Utsogoleri Njira

Malingaliro Othandizira Utsogoleri

Mliri wa Covid-19 wawonetsa kuti ndizosavuta kupanga - ndikuwononga - chizindikiro. Zowonadi, momwe mawonekedwe amalumikizirana akusintha. Chisangalalo nthawi zonse chimakhala chofunikira pakuchita zisankho, koma ndichoncho momwe Mitundu yolumikizana ndi omvera awo omwe adzawonetsere kupambana kapena kulephera mdziko la Covid.

Pafupifupi theka la opanga zisankho ati zomwe utsogoleri wamabungwe ali nazo zimathandizira kuti azigula, komabe Makampani 74% alibe malingaliro otsogolera m'malo.

Edelman, 2020 B2B Anaganizira Zokhudza Utsogoleri

Mu blog iyi, ndifunsa maupangiri asanu apamwamba omangira malingaliro otsogola otsogolera:

Chizindikiro 1: Ganizirani Zomwe Ochita Nawo Amafuna Kampani Yanu

Zitha kumveka ngati funso lofunikira koma utsogoleri woganiza ndikungowonetsa luso la kampani yanu, m'malo mongolimbikitsa anthu. Kuti muchite izi moyenera, muyenera kudziwa mavuto omwe omvera anu adzakumana nawo zaka zitatu, zinayi, kapena zisanu mtsogolo. Njira yoyendetsera utsogoleri yogwirizana ndi kafukufuku wamakhalidwe ndi kuchuluka, yopereka chidziwitso pamsika, idzaonetsetsa kuti kulumikizana sikuchitika pa chifuniro, koma yopangidwira omvera anu ndi njira yoyendetsera deta yolankhulira nkhani.

Langizo 2: Khalani ndi Masomphenya Omveka Komwe Utsogoleri Uli Ndi Phindu Pakugulitsa

Makamaka m'malo a B2B, kugula kumatha kukhala kovuta komanso kovuta. Utsogoleri woganiza ungatenge gawo lofunikira pakuwonetsa chifukwa chake ndiwe wosankha bwino ntchitoyo. Izi mwachidziwikire ndizokhazikika chifukwa - mosiyana ndi kutsatsa kwazinthu - utsogoleri woganiza sungalimbikitse malonda kapena ntchito mopitilira muyeso. Kafukufuku wamakampani amapambana mitima ndi malingaliro, ndikupanga lingaliro lamtengo wapatali potengera zinthu zofunika kwambiri kwa omvera anu.

Chizindikiro 3: Phunzirani Zomwe Zimakupangitsani Kukhala Odalirika Kwambiri

Zimatenga nthawi kuti munthu akhale wodalirika, makamaka m'misika yodzaza. Popeza kulumikizana kwadijito inali njira yokhayo yofikira omvera panthawi ya mliriwu, anthu adazazidwa ndi zomwe zili, zomwe zimapangitsa kuti asatope. Tikukulimbikitsani kuti muyang'ane kulumikizana ndi omwe akutsogolera makampani monga mabungwe azamalonda, makasitomala, ndi anzanu kuti agwirizane nawo pa utsogoleri wamaganizidwe. Izi zithandizira kukhazikitsa kudalirana kwakanthawi komwe kungatenge zaka kuti apange.

Langizo 4: Musalole Kuti Zinthu Zomwe Mumachita Zikulepheretseni Kutopa

Kubwera ndi mitu yatsopano ndi vuto lalikulu kwa atsogoleri ambiri oganiza, koma ngati mukuyiyandikira modzikonda, ndiye kuti mugunda khoma posachedwa. Atolankhani, mwachitsanzo, satha chilichonse choti anene chifukwa akufuna china chatsopano m'dera lawo laukadaulo. Ndipo nkhani siyimayima. Ganizirani ngati mtolankhani, ikani patsogolo kafukufuku wosalekeza yemwe amabweretsa ndemanga zatsopano komanso zomveka bwino 'munkhani' zomwe ndizofunikira kwa omwe akutenga nawo mbali. 

Tip 5: Kutsimikizika Sizingachitike  

Mwachidule: onetsani omvera anu kuti muli mgululi kwa nthawi yayitali. Utsogoleri woganiza sikutanthauza kuwonetsa aliyense kuti ndinu anzeru komanso opambana bwanji. Sizongokhala zokopa chifukwa cha izo mwina. Utsogoleri woganiza ndikutanthauza kuwonetsa ukatswiri ndikuwonetsa kuti mulipo kuti muthe kuthana ndi mavuto lero ndi mtsogolo. Onetsetsani kuti mitu yankhani yanu, kamvekedwe ka mawu ndi ma data ndiowona ndipo zikuyimiradi zomwe mumayimira. 

M'nthawi yolumikizirana ndi ma multichannel, sikunakhale kofunikira koposa konse kukhazikitsa njira yolingalira moyenera yomwe ili yodalirika ku kampani yanu, kuwonjezera phindu kwa makasitomala ndikuchepetsa phokoso. 2021 ukhoza kukhala chaka chanu kuti mukwere ndikumveka.

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