Zitsanzo Zitatu Zotsatsa Zamakampani Oyenda: CPA, PPC, ndi CPM

Mitundu Yotsatsira Makampani Oyenda - CPA, CPM, CPC

Ngati mukufuna kuchita bwino pamakampani omwe amapikisana nawo kwambiri monga kuyenda, muyenera kusankha njira yotsatsira yomwe imagwirizana ndi zolinga zabizinesi yanu ndi zomwe mumayika patsogolo. Mwamwayi, pali njira zambiri zolimbikitsira mtundu wanu pa intaneti. Tinaganiza zofananiza otchuka kwambiri mwa iwo ndikuwunika zabwino ndi zoyipa zawo.

Kunena zowona, sizingatheke kusankha chitsanzo chimodzi chomwe chili chabwino kulikonse komanso nthawi zonse. Mitundu yayikulu imagwiritsa ntchito mitundu ingapo, kapena onse nthawi imodzi, kutengera momwe zinthu ziliri.

Pay-Per-Click (PPC) Model

Lipirani paliponse (PPC) kutsatsa ndi imodzi mwazinthu zodziwika bwino zotsatsa. Zimagwira ntchito mophweka: mabizinesi amagula zotsatsa posinthana ndi kudina. Kuti mugule zotsatsazi, makampani nthawi zambiri amagwiritsa ntchito nsanja ngati Google Ads komanso kutsatsa kwanthawi zonse.

PPC ndiyotchuka ndi mitundu chifukwa ndiyosavuta komanso yosavuta kuyendetsa. Kutengera ndi zosowa zanu, mutha kudziwa komwe omvera anu amakhala, ndikuwonjezera zomwe mukufuna. Kuphatikiza apo, kuchuluka kwa magalimoto kulibe malire (chochepa chokha ndi bajeti yanu).

Chizoloŵezi chodziwika mu PPC ndi kutsatsa kwamtundu, pomwe mabizinesi amatsatsa malinga ndi mtundu wa munthu wina kuti awagonjetse ndikukopa makasitomala awo. Nthawi zambiri makampani amakakamizika kuchita izi chifukwa ochita nawo mpikisano amagula zotsatsa potengera zomwe akupikisana nazo. Mwachitsanzo, mukasaka Booking.com mu Google ikhala yoyamba mugawo laulere koma zotsatsa zokhala ndi Hotels.com ndi mitundu ina zimapita patsogolo. Omvera pamapeto pake amapita kwa amene amagula malonda a PPC; chifukwa chake, Booking.com iyenera kulipira ngakhale itakhala mtsogoleri wakusaka kwaulere. Ngati kampani yomwe mukuyang'ana sikuwoneka m'gawo lazotsatsa, ikhoza kutaya makasitomala masana. Motero, kusatsa malonda koteroko kwafala kulikonse.

Komabe, mtundu wa PPC uli ndi vuto lalikulu: kutembenuka sikutsimikizika. Makampani amatha kuwunika zotsatira zamakampeni kuti athe kusiya zomwe sizikugwira ntchito. Ndizothekanso kuti kampani iwononge ndalama zambiri kuposa momwe imapezera. Ndilo ngozi yofunika kwambiri kuiganizira nthawi zonse. Kuti muchepetse, ndikupangira kuwonetsetsa kuti kampeni yanu ikufika kwa omwe mukufuna. Khalani ndi malingaliro otseguka ndikukhala osinthika.

Mtengo pa Mile (CPM) Chitsanzo

Cost-Per-Mile ndi imodzi mwazinthu zodziwika bwino kwa iwo omwe akufuna kufalitsa. Makampani amalipira pazowonera chikwi chimodzi kapena zowonera zotsatsa. Nthawi zambiri amagwiritsidwa ntchito potsatsa mwachindunji, monga pomwe wotsatsa amatchula dzina lanu pazomwe zili kapena kwina.

CPM imagwira ntchito bwino makamaka pakudziwitsa zamtundu. Makampani amatha kuyeza zotsatira zake pogwiritsa ntchito zizindikiro zosiyanasiyana. Mwachitsanzo, kuti achulukitse kuzindikirika kwamtundu, kampani imawunika kuchuluka kwa nthawi zomwe anthu amasaka mtundu, kuchuluka kwa malonda, ndi zina zambiri.

CPM imapezeka paliponse Kutsatsa, yomwe idakali gawo latsopano. M'zaka zaposachedwa, pakhala chiwonjezeko chokulirapo cha omwe akukhudzidwa ndi mafakitale.

Kukula kwa msika wapadziko lonse lapansi kunali kwamtengo wapatali $7.68 biliyoni mu 2020. Akuyembekezeka kukula pamlingo wapachaka wakukula (CAGR) wa 30.3% kuyambira 2021 mpaka 2028. 

Kafukufuku wa Grand View

Komabe, CPM ilinso ndi zovuta zina. Mwachitsanzo, makampani ena amakana njirayi kumayambiriro kwa bizinesi yawo chifukwa zimakhala zovuta kudziwa momwe malondawa akukhudzira.

Mtengo Pakachitidwe (CPA) Chitsanzo

CPA ndiye chitsanzo chabwino kwambiri chokopa magalimoto - mabizinesi amalipira kokha kugulitsa kapena kuchita zina. Ndizovuta, chifukwa ndizosatheka kukhazikitsa kampani yotsatsa mu maola awiri, monga PPC, koma zotsatira zake ndizodalirika kwambiri. Mukachipeza poyambira, zotsatira zake zitha kuyezedwa m'mbali zonse. Izi zikuthandizani kuti mufikire omvera anu ndikukupatsani zambiri zokhudzana ndi kupambana kwa kampeni yanu.

Ndikudziwa zomwe ndikunena: maukonde olumikizana nawo omwe kampani yanga - Malipiro aulendo - amapereka ntchito pa chitsanzo CPA. Makampani onse oyendayenda ndi olemba mabulogi oyendayenda ali ndi chidwi ndi mgwirizano wabwino chifukwa makampani amalipira zokhazokha, pamene nthawi yomweyo amalandira chidziwitso ndi zowonetsera, ndipo eni eni eni eni eni a magalimoto ali ndi chidwi kwambiri ndi malonda okhudzana ndi malonda kapena mautumiki kwa omvera awo, pamene amapeza ndalama zapamwamba. ngati makasitomala amagula matikiti kapena kusungitsa hotelo, ulendo kapena ntchito zina zoyendera. The Othandizana malonda ambiri - ndi Malipiro aulendo makamaka - amagwiritsidwa ntchito ndi makampani akuluakulu oyendayenda monga Booking.com, PachikA, TripAdvisor ndi masauzande a mabungwe ena oyendera maulendo.

Ngakhale CPA angawoneke ngati njira yabwino yotsatsa, ndikupangira kuganiza mozama. Ngati mukuyembekeza kuchita nawo gawo lalikulu la omvera anu, iyi singakhale njira yanu yokha. Mukaziphatikiza muzamalonda anu, mudzafikira omvera ambiri chifukwa mudzaphatikiza omvera a anzanu. Sizingatheke kuti kutsatsa kwanthawi zonse kukwaniritse izi.

Monga cholemba chomaliza, nayi nsonga: ndikofunikira kukumbukira kuti palibe njira iliyonse yomwe yatchulidwa yomwe ili yankho lalikulu. Pali misampha kwa aliyense wa iwo, kotero onetsetsani kuti mwapeza njira zophatikizira zoyenera kutengera bajeti yanu ndi zolinga zanu.