TikTok Yabizinesi: Fikirani Omwe Akugwiritsa Ntchito Mu Kanema Wamtundu Waufupi Uwu

TikTok Yapaintaneti Yotsatsa Mabizinesi

TikTok ndiye malo omwe akutsogolera kanema wamafayilo apafupi, opereka zomwe zili zosangalatsa, zongochitika zokha, komanso zowona. Palibe kukayika pang'ono pakukula kwake:

Chiwerengero cha TikTok

  1. TikTok ili ndi ogwiritsa ntchito 689 miliyoni pamwezi padziko lonse lapansi.  
  2. Pulogalamu ya TikTok idatsitsidwa nthawi zopitilira 2 biliyoni pa App Store ndi Google Play. 
  3. TikTok imakhala ngati pulogalamu yotsitsidwa kwambiri kwambiri mu Apple App Store ya Q1 2019, ndi zotsitsa zoposa 33 miliyoni.  
  4. 62% ya ogwiritsa ntchito TikTok ku US ali pakati pa 10 ndi 29 wazaka.
  5. TikTok yatsitsidwa maulendo 611 miliyoni ku India, komwe kuli pafupifupi 30 peresenti ya zomwe otsitsira padziko lonse lapansi amapeza. 
  6. Pankhani yakugwiritsa ntchito tsiku ndi tsiku pa TikTok, ogwiritsa ntchito amatha pafupifupi mphindi 52 patsiku pulogalamuyi. 
  7. TikTok imapezeka m'maiko 155, komanso m'zilankhulo 75.  
  8. Peresenti ya 90 ya onse ogwiritsa ntchito TikTok amalumikizana ndi pulogalamuyi tsiku lililonse. 
  9. Pasanathe miyezi 18, kuchuluka kwa ogwiritsa ntchito TikTok aku US kudakulirakulira 5.5. 
  10. Panali mavidiyo opitilira 1 miliyoni omwe amaonedwa tsiku lililonse pachaka. 

Gwero: Oberlo - Ziwerengero za TikTok 10 Zomwe Muyenera Kudziwa mu 2021

Monga imodzi mwamapulogalamu otchuka kwambiri padziko lonse lapansi, TikTok imapatsa makampani mwayi wofika pagulu lalikulu la ogwiritsa ntchito omwe amasankha zosangalatsa komanso zowona.

TikTok For Business ndi amodzi mwamanetiwe omwe adakula kwambiri pa iOS (+ 52% share pamsika). Malo ochezera a pa Intaneti adakwera malo 1 ku iOS kupita pa # 7 ndi malo amodzi pa Android ikufika pa # 1. Pagawo lamapulatifomu, idafika pamlingo wapamwamba wa 8 mu Entertainment, Social, Lifestyle, Health & Fitness, Finance, Photography, ndi Utility Group.

Mapulogalamu a Flyer Performance

TikTok Ads Manager

Ndi Manager wa TikTok Ads, makampani ndi otsatsa ali ndi mwayi wapa bid ndi kuyika Malonda a In-App (IAA) kapena kuyambitsa mafoni awo a App App kwa omvera a TikTok ndi banja lawo la mapulogalamu. Kuchokera kutsata, kutsatsa malonda, malipoti ozindikira, ndi zida zoyang'anira zotsatsa - TikTok Ads Manager imakupatsirani nsanja yamphamvu, koma yosavuta kugwiritsa ntchito yomwe ingakuthandizeni kufikira anthu omwe amakonda malonda anu kapena ntchito zanu.

TikTok Ads Manager

Kuyika Kwa TikTok Ad ndi Mafomu

Malonda anu atha kuwonekera m'malo amodzi otsatirawa kutengera pulogalamuyi:

  • Kuyika TikTok: Zotsatsa zidzawoneka ngati zotsatsa zamkati
  • Kuyika mapulogalamu atsopanoMalonda adzawoneka m'malo otsatirawa:
    • BuzzVideo: mu-chakudya, tsamba lazatsamba, kanema pambuyo pake
    • TopBuzz: mu-chakudya, tsamba lazatsamba, kanema pambuyo pake
    • NkhaniRepublic: mu-chakudya
    • kamwana: mu-chakudya, tsamba lazambiri
  • Kuyika pangle: Zotsatsa zidzawoneka mu monga zotsatsa zosewerera, Kutsatsa makanema apakanema, kapena kutsatsa kwamakanema amphatso.

TikTok Ads Manager amathandizira onse awiri chithunzi malonda ndi kanema wotsatsa mawonekedwe:

  • Zotsatsa Zithunzi - atha kupezeka kwanuko ndipo onse PNG kapena JPG amavomerezedwa ndi malingaliro osachepera 1200px wamtali ndi 628px mulifupi (zotsatsa zotsalira zitha kukhalanso).
  • Malonda a Kanema - kutengera komwe mukufuna kuziyika, magawanidwe a 9:16, 1: 1, kapena 16: 9 atha kugwiritsidwa ntchito ndi makanema masekondi 5 mpaka 60 masekondi mu .mp4, .mov, .mpeg, .3gp , kapena mtundu wa .avi.

TikTok amapereka Chithunzi Chakanema, chida chomwe chimapangitsa kutsatsa makanema mwachangu komanso kosavuta. Mutha kungopanga kutsatsa kwamavidiyo posankha template ndikukhazikitsa zithunzi, zolemba, ndi ma logo.

TikTok: Kutsatira Zochitika Webusayiti

Kutembenuza ogwiritsa ntchito TikTok kukhala ogwiritsa ntchito masamba awebusayiti omwe angayendere kapena kugula zinthu kapena ntchito patsamba lanu ndikosavuta ndi pixel yotsata ya TikTok.

TikTok: Kutsata Zochitika mu-App

Wogwiritsa ntchito akadina / kuwonera kutsatsa ndikuchitanso zina monga kutsitsa, kuyambitsa, kapena kugula mkati mwa pulogalamu pazenera lokhazikika, Mobile Measurement Partners (MMP) imalemba ndikutumiza izi ku TikTok ngati kutembenuka. Zosintha, pogwiritsa ntchito dinani lomaliza, kenako zimawonetsedwa mu TikTok Ads Manager ndipo ndiye maziko azokonzekera mtsogolo pamsonkhanowu.

TikTok for Business Use Case: Slate & Uzani

Chitsanzo cha Ad TikTok

Monga shopu yodziyimira pawokha, Slate & Tell amayang'ana kukulitsa kuzindikira ndi kulingalira munthawi yayitali yogulitsa. Pogwiritsa ntchito TikTok Pazida zosavuta kugwiritsa ntchito za Smart Video Creative ndikuthandizira kampeni yazomwe zachitika, adapanga zopanga zosangalatsa zomwe zidafikira ogwiritsa ntchito a 4M TikTok ndikuwonetsa gawo limodzi la 1,000 Onjezani kungolo yogulira kutembenuka, kuwathandiza kuti akwaniritse cholinga chawo chobwezera malonda pa 2X mkati mwa miyezi 6 yokha.

Yambani pa TikTok Lero!

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