Zolemba Pazogulitsa: Kodi Titha Kukhala Oona Mtima?

Mabodza Phunziro

Ndikugwira ntchito m'makampani a SaaS kwanthawi yayitali, ndimapitilizabe kubuula ndikamatsitsa ndikuwerenga maphunziro. Osandilakwitsa, ndakhala ndikugwirapo ntchito kumakampani angapo komwe tidapeza kasitomala akuchita zinthu zodabwitsa ndi nsanja yathu kapena omwe apeza zotsatira zabwino ... ndipo takankhira ndikulimbikitsa kafukufuku wokhudza iwo.

Kutsatsa sikuti ndikungopeza, komabe. Kutsatsa ndikofunika kuzindikira chiyembekezo chachikulu, kuwapatsa kafukufuku yemwe angafunike kuti agule, ndikusunga makasitomala abwino omwe amakupindulitsani kwambiri pakubweza malonda.

Kukhazikitsa ziyembekezo zamisala kuchokera kwa kasitomala wamatsenga si kutsatsa kwakukulu, ndizofanana kutsatsa zabodza - pokhapokha zitalembedwa molimbikitsa komanso moona mtima.

Malangizo Okulembera Phunziro Lopambana

Sindikunena kuti ndipewe maphunziro a makasitomala omwe apeza zotsatira zabwino. Ndikuganiza kuti ndi njira yabwino kwambiri kugawana nthano za makasitomala anu omwe apindula kapena kutumikiridwa bwino ndi malonda anu kapena ntchito zanu. Polemba nkhaniyi, muyenera kukhala osamala posakhazikitsa zoyembekezera ndi kasitomala wanu wotsatira… kapena kasitomala yemwe amagwiritsa ntchito kafukufukuyu kuti asokoneze lingaliro lakugula kwa gulu lawo. Nawa maupangiri:

  • Background - perekani mbiri yakasitomala ndi zomwe amayesetsa kukwaniritsa.
  • Anthu ogwira ntchito - lankhulani ndi zaluso zamkati ndi zakunja zomwe kasitomala adagwiritsa ntchito zomwe zathandiza kukwaniritsa zotsatira zabwino.
  • Zothandizira Bajeti - lankhulani ndi bajeti yamkati yomwe idagwiritsidwa ntchito poyambitsa ntchitoyi.
  • Nthawi - nyengo ndi nthawi zambiri zimathandizira momwe ntchito ingapezere zotsatira. Onetsetsani kuti mukugawana nawo mukamaphunzira.
  • Avereji - ikani zoyembekezera pazotsatira zomwe makasitomala adzakwaniritse popanda talente, bajeti, ndi nthawi yomwe kasitomala uyu wagwiritsa ntchito.
  • Bullets ndi Call-Outs - onetsetsani kuti mwaloza onse zinthu zomwe zidapangitsa zotsatira zabwino kwambiri.

Kunena kuti kasitomala walandila kubweza ndalama ndi 638% ndi nkhani yabwino kwambiri yoti mugawane… koma kuyika ziyembekezo pazomwe adakwaniritsa kuposa zomwe mumagulitsa ndi ntchito ndikofunikira kwambiri!

kolowera ziyembekezo ndi njira yofunikira kuti otsatsa achuluke kusungirako ndi mtengo wamoyo wa kasitomala aliyense. Ngati mukukhazikitsa ziyembekezo zosamveka zomwe makasitomala ambiri sangakwaniritse, mudzakhala ndi makasitomala okwiya. Ndipo ndichoncho, m'malingaliro mwanga.

Zikhulupiriro zabodza, Maganizo Olakwika, ndi Ma Rants

Ndikukhulupirira kuti mumakonda Zikhulupiriro zabodza, Maganizo Olakwika, ndi Ma Rants mndandanda womwe takhala tikugwira ntchito! Akusangalatsidwa kwambiri ndi mayendedwe athu ndipo ndimakonda kuyesetsa kwathu kwa omwe amapanga nawo ku Ablog Cinema.

Nayi Chiwonetsero:

AJ Ablog: [00:00] Doug, fufuzani. Chifukwa chake ndidawona nkhaniyi, ndipo ndidagula nyemba zamatsenga izi.

Douglas Karr: [00:06] Nyemba zamatsenga?

AJ Ablog: [00:06] Nyemba zamatsenga zamatsengazi, eya. Amayenera kuchiza khansa.

Douglas Karr: [00:10] Muli ndi nyemba za khofi zomwe zimachiza khansa?

AJ Ablog: [00:12] Ndili ndi nyemba za khofi, eya. Mwaona? Ingowerengani, ingowerengani.

Douglas Karr: [00:16] Utsi woyera. Amachiritsa khansa. Dazi lachimuna. Kulephera kwa Erectile. Kudzimbidwa. Gawo mantha.

AJ Ablog: [00:23] Imatithandizanso kuwerenga Count [Choculitis [00:00:24].

Douglas Karr: [00:25] Arachnophobia?

AJ Ablog: [00:27] Ayi, imeneyo ndi kanema. Amathandizidwa ndi kanema.

Douglas Karr: [00:30] Kodi intaneti ikucheperako? Ndikudabwa kuti ndani adalemba nkhaniyi.

AJ Ablog: [00:34] Sindikudziwa, ndangoziwona, ndidaziwerenga, ndipo zowonekeratu kuti ndi zoona.

Douglas Karr: [00:37] Zikugwira ntchito bwanji?

AJ Ablog: [00:39] Sindinayeserebe pano.

Douglas Karr: [00:41] Tiyeni tipite kukapanga khofi.

AJ Ablog: [00:43] Chabwino, tiyeni tichite.

AJ Ablog: [00:51] Takulandilani ku Zikhulupiriro-

Douglas Karr: [00:52] Maganizo olakwika-

AJ Ablog: [00:53] Ndipo Rants, chiwonetsero chomwe ine ndi Doug timakonda kukambirana zazomwe zili pa intaneti zomwe zimatipweteka kwambiri.

Douglas Karr: [00:59] Eya, ndipo chiwonetserochi chamakono chikukhudzana ndi malonjezo, malonjezo omwe makampani amapanga ndi kafukufuku wamilandu.

AJ Ablog: [01:05] Monga malonjezo omwe abambo anu adapanga koma osakwaniritsidwa.

Douglas Karr: [01:10] Umenewo ndi mdima. Koma mumaziwona tsiku lililonse, makamaka ndimakhala ndimapulogalamu ambiri, chifukwa chake ndimathandiza makampani opanga mapulogalamu. Ndipo amatenga kasitomala m'modzi, ali ndi zotsatira zabwino, kugwiritsa ntchito pulogalamu yawo, ndipo akuti, "Oo Mulungu wanga, tiyenera kulemba izi powerengera." Chifukwa chake mumapeza kafukufukuyu, ndipo ndi momwe pulogalamuyi idathandizira kuti abwerenso ndalama ndi 638% kapena zilizonse. Ndipo chinthu nchakuti, ndikuti atha kukhala ndi makasitomala masauzande, ndipo kasitomala m'modzi adapeza izi. Sitingalole izi kwina kulikonse. Sitingalole kampani yopanga mankhwala kuti pali wodwala khansa yemwe amamwa ma aspirin kamodzi khansa yake itachoka, ndikuti, "Hei, aspirin iyi imachiza khansa." Sitingalole konse izi, koma pazifukwa zina ndi zowerengera, timazilola nthawi zonse. Ndipo vuto ndilakuti pali mabizinesi ndi ogula omwe amapita kunja uko kukawerenga zowerengera, ndipo iwo-

AJ Ablog: [02:15] Sadziwa kwenikweni.

Douglas Karr: [02:16] Inde, amamva ngati ndi zoona, ngati kampani siyingaloledwe kunama.

Wokamba nkhani: [02:21] Sindiwo bodza ngati mukukhulupirira.

Douglas Karr: [02:24] Ndipo kampaniyo sinama.

AJ Ablog: [02:27] Koma sakuuza zowona zonse.

Douglas Karr: [02:29] Kulondola. Amangogwiritsa ntchito zochitikazi. Mwinamwake inali nsanja yotsatsa kapena china chake ndipo anali ndi gulu lalikulu lotsatsa, ndipo inali nyengo yomwe amapeza bizinesi yayikulu kwambiri, ndipo omwe amapikisana naye amangochoka kubizinesi, ndipo mitengo yawo yamtengo imangotsika. Ndipo zinthu zonsezi kuphatikiza zidakulitsa zotsatira zawo ndi 638%.

AJ Ablog: [02:52] Kulondola, kapena zili ngati kampani yamavidiyo yomwe ikunena kuti, "Hei taonani, tawonani momwe kampeni iyi yathandizira," kupatula kuti chizindikirocho chili ndi otsatira ambiri. Iwo anachita zomwe amayenera kuchita pa chikhalidwe. Si kanema weniweniyo, koma ndi zinthu zina zonse zomwe zidaphatikizidwa, kenako adadzitamandira kuti, "O, onani zomwe kanema wanga wakuchitirani."

Douglas Karr: [03:12] Kulondola. Chifukwa chake ndingonena kuti ngati kampani, limodzi mwamavuto omwe mumakumana nawo ndikomwe mumayembekezera zazikulu ndi kasitomala, kuti kasitomala ameneyo abwera pambuyo powerenga kafukufukuyu ndikuyembekeza magwiridwe antchito.

AJ Ablog: [03:31] Zotsatira zomwezo, eya.

Douglas Karr: [03:32] Ndipo chifukwa chake makampaniwa nthawi zambiri amataya zowerengera zawo kunja uko, amanyadira nazo, amayamba kuchita nawo bizinesi, kenako amapeza makasitomala okhumudwitsidwa. Chifukwa chake chinthu changa ndichakuti, ngati mupanga kafukufuku wamilandu, sindikunena kuti musagwiritse ntchito yomwe wina wapeza zotsatira zapadera.

AJ Ablog: [03:47] Kulondola, ndipo pali zowunikira zambiri zabwino kunjaku.

Douglas Karr: [03:49] Inde, koma khalani oona mtima muzochitika. “Hei, anthu samatiyankha choncho. Izi sizomwe zimakhala mtundu wazotsatira. Nazi zinthu zitatu zomwe zidapangitsa kuti kukula kwathu kusakhale papulatifomu kapena pambali pa pulogalamuyi. ”

AJ Ablog: [04:04] Kulondola. Khalani owona mtima ndikukhala ndi ziyembekezo.

Douglas Karr: [04:06] Inde, ingonena chilungamo. Ndikuganiza kuti kafukufukuyu ndi mwayi wabwino wophunzitsa kasitomala wanu wotsatira kapena chiyembekezo chanu chotsatira pazomwe zingatheke, koma osati zomwe zikhala zachizolowezi.

AJ Ablog: [04:20] Zowonadi, simuli m'modzi mwa otsatsa malonda a 3:00 AM akuti, "Izi zikuchitikirani nthawi iliyonse chifukwa ndizomwe timachita."

Commercial: [04:29] Ndipo chinthu chabwino cha machitidwewa katanas… o, ndizopweteka. O! Izi zinapweteka kwambiri. Chidutswa cha izo, nsonga chabe yandipeza, Odell.

Douglas Karr: [04:40] Kwa ogula ndi mabizinesi omwe amawerenga nkhani zamakedzana, chonde tengani nawo kambewu ka mchere kapena bwezerani kumbuyo. Ngati wina anena kuti, "Tili ndi mtundu uwu wa 638% ROI," bwererani ndikunena kuti, "Kodi ROI wamba yomwe mukukhala ndi makasitomala ndi iti?" Ndipo kwa makampani omwe akutulutsa kafukufukuyu, anena kuti ichi chinali chotsatira chapadera chomwe anyamatawa adapeza, koma tikuyenera kukuwuzani chifukwa chinali chopanga, ndipo nazi zina zonse zomwe zidanama. Ndipo tsopano zomwe mukuchita ndikuthandiza kasitomala wanu wotsatira, ndipo mukuti, "Hei, ndikadakonda kupeza zotsatira zomwe adapeza. Ndikudziwa kuti mwina sitiwatenga awa, koma taonani, pomwe adachita izi, izi, izi, ndi izi- “

AJ Ablog: [05:24] "Ndipo titha kuchita chimodzimodzi-"

Douglas Karr: [05:26] "Titha kuchita zofananira ndikuwonjezera zotsatira zathu," ndipo ndikuganiza ndizo… chifukwa chake tulukani pagululi posonyeza zotsatira zanu zabwino kwambiri, ndikukhala ndi ziyembekezo zosowa ndi makasitomala anu ndi zinthu zina. Ndipo kwa makampani ndi ogula omwe akugula, osakayikira. Khalani okayikira pa zochitikazo.

Wokamba nkhani: [05:49] Nditha kukutsegulira maso. Ndikhoza kutsegula maso anu.

AJ Ablog: [05:57] Kodi idakhalapo nthawi yomwe anyamata mudanyengedwa ndi kafukufuku wamilandu kapena kutsatsa mumtundu wina uliwonse wongawu? Ndikufuna kuwamva mu ndemanga pansipa. Ngati mumakonda kanemayu, onetsetsani kuti mumakonda ndikulembetsa, ndipo tidzakuwonerani kanema wotsatira.

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