Zochitika Zotsatsa Kuchokera Kumoto - Matani A Otsogolera, Koma Palibe Kugulitsa

wokhumudwa

Ngakhale kukhala ndi magwero okhazikika ndizomwe zili zabwino kwambiri kubizinesi iliyonse, sizingabweretse chakudya m'mbale. Mudzakhala osangalala ngati malonda anu abwerera akugwirizana ndi lipoti lanu losangalatsa la Google Analytics. Poterepa, zina mwazitsogoleredzi ziyenera kusinthidwa kukhala zogulitsa ndi makasitomala. Bwanji ngati mukupeza zotsogolera zambiri, koma osagulitsa? Zomwe simukuchita molondola, ndipo mungatani kuti ntchito yanu yobwezera ibwerere kunjira yake yoyenera?

Ngati mukusokonezedwa ndi izi, gawo lanu loyamba liyenera kukhala kuyang'ana mwatsatanetsatane tsamba lanu komanso ntchito zotsatsa. Ndizotheka kuti onse awiriwa sakuchita zokwanira kuti alendo anu akhale ogula. Kodi ntchito yanu ikuyendetsedwa bwino? Nanga bwanji tsamba lanu? Tiyeni tiwone zitsanzo ziwirizi;

Chitsanzo 1: Kampeni Yoyendetsedwa Bwino

Kuti mudziwe ngati vutoli likhoza kukhala kampeni yanu yotsatsa, mutha kuyamba ndikuifufuza bwino. Ngati mukuyambitsa kampeni ya Google Ads, lingalirani kuyang'anitsitsa lipoti lanu lofufuzira. Simufunikira chidziwitso cha akatswiri kuti mupeze izi. Mudzawona zomwe zili patsamba lanu zomwe alendo akugwiritsa ntchito kupeza tsamba lanu. Kodi ndizofunikira pazomwe mukugulitsa?

Kwenikweni, ogula adina mawu osakira pamalonda otsatsa zomwe akufuna. Poterepa, ngati mukugulitsa "matumba azikopa azimayi", gwiritsani ntchito mawu osaka ndi kusiyanasiyana kwa SEO komwe kuli kogulitsa kwanu. Mawu oti malonda anu monga "matumba achikopa" kapena "matumba azimayi" ndi otakata kwambiri komanso osocheretsa. Mukazindikira mawu ofunikira otsatsa anu, khalani nawo mu URL yanu yowonetsera zotsatsa zilizonse, mutu wa kampeni ndi malongosoledwe. Zotsatira zakusaka zidzakulitsa mawu osakira ndikupangitsa kuti ziwonekere.

Mbali ina ya kampeni yomwe ingayambitse kutembenuka koyipa ndi mtundu wa malonda, mtundu wa zopereka komanso mtengo womwe mumapereka. Ngati mupanga kampeni yazogulitsa kapena ntchito yanu, yesani kafukufuku wanu moyenera kuti mudziwe zosowa zamakasitomala anu komanso zomwe mpikisano wanu ukupereka. Onetsetsani kuti malonda anu ali ndi mfundo yamphamvu yomwe mungawonetsere bwino pazopereka zanu. Komanso, lolani kuti mtengo ukhale wopikisana kutengera zomwe msika uli nazo.

Chitsanzo Chachiwiri: Tsamba Losavomerezeka

Mukangochotsa ntchitoyo kapena kukonza vutolo, amene angakulowereni akhoza kukhala webusayiti. Mwina tsamba lanu limakusangalatsani. Komabe, masamba ofikira ndi othandiza bwanji? Nanga mapangidwe ake, ndiosavuta kugwiritsa ntchito? Nthawi zina, mungafunike kuganiza ngati kasitomala ndikuwunika zinthu zotsatirazi patsamba lanu momwe amawonera.

  1. Design - Ngati mukuwona kuchuluka kwamagalimoto komwe sikungabweretse kutembenuka, mwina anthu akufika patsamba lanu ndikupeza zikhalidwe. Adzachokadi! Dzifunseni ngati mapangidwe anu atsamba akugwirizana ndi zomwe zikuchitika pakampani yanu. Masiku ano, ukadaulo ukukula mwachangu, ndipo anthu azolowera zinthu zokongola. Poterepa, kukhala ndi tsamba lolakwika lomwe silimathandizanso kugwiritsa ntchito mafoni ndikutsekedwa kwathunthu. Lolani mapangidwe anu apereke chithunzi choyenera cha bizinesi yanu ndipo makasitomala azikhala mozungulira kwanthawi yayitali.
  2. Contact Tsatanetsatane - Kwa makasitomala, kupezeka kwa maumboni omveka bwino ndi chisonyezo choti tsambalo kapena bizinesi ndiyowona komanso yodalirika. Izi zimapangitsa kuti zikhale zofunikira kuziphatikiza pamapangidwe anu. Onetsetsani kuti foni yanu ndi maimelo omwe mumapereka amathandizidwa. Mwanjira iyi, ngati makasitomala atalumikizana mutha kupeza yankho munthawi yoyenera. Muyeneranso kuphatikiza adilesi yakomweko ya bizinesi yanu.
  3. Masamba ofika - Ili ndiye tsamba loyamba lomwe alendo anu adzafika nthawi yomweyo adadula zotsatsa zanu. Poterepa, onetsetsani kuti zikugwirizana ndi chilichonse chomwe mukulengeza. Ngati sapeza zomwe amayembekezera, mwayi ndikuti angochoka pa tsambalo. Mwachitsanzo, ngati mawu anu achinsinsi ali "chida chogwiritsa ntchito imelo," lolani mawuwa atsogolere patsamba lomwe limafotokoza zambiri za chida ichi. Komanso, onetsetsani kuti masamba anu obwera amafunika kuti azitha kuyenda mosavuta komanso kuti athe kuyenda mosavuta.
  4. Navigation - Ndizosavuta bwanji kuti makasitomala azitha kudutsa masamba osiyanasiyana patsamba lanu. Makasitomala ambiri amasiya tsamba nthawi yomweyo akaona kuti akungowononga nthawi kupeza zomwe akufuna. Poterepa, pangani mawebusayiti anu kuti masamba onse azitseguka mosavuta. Komanso masamba ofunikira monga omwe akuwonetsa malonda ndi ntchito, zokhudzana ndi bizinesi, olumikizana nawo ndi zina zotero ayenera kuwoneka ndikupezeka mosavuta.
  5. Itanani Kuchita - Kuitanitsa kuchitapo kanthu ndiye njira yolumikizirana yomwe mungakhale nayo ndi makasitomala. Izi zimapangitsa kuti zikhale zofunikira kupanga ma CTA omveka bwino ndi mabatani otchuka chimodzimodzi. Lolani maulalo omwe aperekedwa azitsogolera ku chinthu chotsatira chomwe mukufuna kuti makasitomala anu achite.

Kutsiliza

Ngati mukufuna kukonza zokambirana zanu, inunso onaninso mbiri yanu pabizinesi yapaintaneti. Izi ndichifukwa choti makasitomala amatha kuwerenga ndemanga kapena kufananiza ntchito zanu ndi zinthu zina ndi ena. Pachifukwa ichi, nthawi zonse perekani mautumiki koma muwapatse makasitomala anu kuti nawonso atulutse mayankho ndi maumboni. Zonsezi zimathandizira kuti bizinesi yanu yapaintaneti iwoneke ngati yodalirika ndipo idzakonza CTR yanu.

2 Comments

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    Nthawi zambiri, makasitomala amayang'ana kaye kuwunika kwamakampani kapena mayankho amakasitomala ena asanapitilize kuyang'anitsitsa kapena chidwi chofuna kuwona masamba osiyanasiyana patsamba lanu. Ndikofunikira kusamalira ndikusintha nthawi ndi nthawi zomwe zili, ndi mawonekedwe makamaka makambirano ndi kulumikizana kwanu ndi makasitomala awo. Makampeni ndi zotsogola sizingawoneke ngati zopindulitsa ngati mukungogwira ntchito, koma mulibe kubwerera koyenera, chifukwa chake ndikofunikira kuyang'anira ndikukhala nazo zonsezi.

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