Malangizo 10 Othandizira Kutsatsa Webinar Yanu Yotsatira

Malangizo 10 Otsogola Okweza pa Webinar

Mu 2013, 62% ya B2B amagwiritsa ntchito ma webinema kutsatsa malonda awo, omwe akuchokera ku 42% chaka chatha. Zachidziwikire, masamba a webusayiti akutchuka ndipo ali kugwira ntchito ngati chida chotsogolera m'badwo, osati chida chotsatsira. Chifukwa chiyani muyenera kuwayika nawo mu dongosolo lanu la malonda ndi bajeti? Chifukwa ma webinara amakhala ngati mawonekedwe apamwamba kwambiri poyendetsa kutsogolera koyenera.

Posachedwa, ndakhala ndikugwira ntchito ndi kasitomala komanso yankho lodzipereka la webinar, ReadyTalk, pazinthu zina za machitidwe abwino a webinar ndi chifukwa chake mtengo uliwonse patsogolo pake ndiwofunika. Sikuti ndangopeza ziwerengero zabwino za webinar, koma tikhala tikukwaniritsa pamndandanda wathu wa webinar yomwe ikubwera wothandizira zida zothandizira, Meltwater (khalani maso!).

Chifukwa chake, nayi maupangiri apamwamba 10 otsatsira webinar omwe muyenera kutsatira mukamakonzekera tsamba lanu lotsatira:

  1. Yambani kutsatsa tsamba lanu lawebusayiti sabata imodzi mwambowu usanachitike - Kuti mupeze zotsatira zabwino, yambani milungu itatu. Pomwe ambiri olembetsa anu adzalembetsa sabata la webinar, sizitanthauza kuti simuyenera kuyamba kutsatsa msanga. Malinga ndi Lipoti la Benchmark la 2013 Webinar, Kuyambitsa kutsatsa osachepera masiku asanu ndi awiri kutuluka kumatha kukulitsa kulembetsa ndi oposa 36%! Maperesenti amayamba kutsika, ndi masiku 2 mpaka 7 pa 27%, dzana lisanakwane 16%, ndipo tsiku la 21%.
  2. Gwiritsani ntchito imelo ngati njira yanu yoyamba kutsatsira webinar - Malinga ndi kafukufuku wa ReadyTalk, imelo imakhalabe njira yabwino yolimbikitsira tsamba lawebusayiti, lokhala ndi 4.46 kuchokera pa 5. Njira yachiwiri yolimbikitsira inali njira zapa media, zomwe zinali pafupifupi mfundo ziwiri zotsika ku 2.77. Muthanso kugwiritsa ntchito masamba otsatsa a Webinar monga Olimba Octopus.
  3. Zikafika pamawebusayiti, 3 ndiye nambala yamatsenga yamakampeni amaimelo omwe afalitsidwa - Popeza kuti mukuyamba kukweza masamba awebusayiti pafupifupi sabata imodzi, misonkhano itatu ya imelo ndi nambala yokwanira kukweza masamba awebusayiti:
    • Tumizani kampeni yoyamba yolimbikitsa tsamba lanu lawebusayiti, kuyankhula za mutuwo ndi vuto lomwe lidzathetsere iwo omwe akumvera pamutuwu
    • Tumizani imelo ina patatha masiku angapo ndi mutuwo kuphatikiza olankhula alendo kapena chilankhulo chotsatira zotsatira
    • Kwa anthu omwe adalembetsa kale, tumizani imelo tsiku la mwambowu kuti muwonjezere kupezeka
    • Kwa anthu omwe akufunsabe kulembetsa, tumizani imelo tsiku la mwambowu kuti muwonjezere kulembetsa

    Kodi mumadziwa? Mtengo wosinthira wa olembetsa kuti adzafike nawo ndi 42%.

  4. Tumizani maimelo Lachiwiri, Lachitatu, kapena Lachinayi - The masiku ndi olembetsa ambiri ndi Lachiwiri ndi 24%, Lachitatu ndi 22%, ndipo Lachinayi ndi 20%. Khalani pakati pa sabata kuti muwonetsetse kuti maimelo anu sananyalanyazidwe kapena kuchotsedwa.

    Kodi mumadziwa? 64% ya anthu amalembetsa pa webusayiti sabata ya mwambowu.

  5. Sungani tsamba lanu latsamba Lachiwiri kapena Lachitatu - Kutengera kafukufuku ndi chidziwitso cha ReadyTalk, masiku abwino kwambiri sabata kuti achititse ma webinar ndi Lachiwiri kapena Lachitatu. Chifukwa chiyani? Chifukwa anthu akupeza Lolemba, ndipo ali okonzeka kumapeto kwa sabata mpaka Lachinayi.
  6. Sanjani webinar yanu ku 11AM PST (2PM EST) kapena 10AM PST (1PM EST) - Ngati mukukhala ndi tsamba lawebusayiti, ndiye nthawi yabwino yotsogolera magawo amitundu yonse mdziko lonseli ndi 11AM PST (22%). 10AM PST imabwera m'malo achiwiri ndi 19%. Nthawi yodyera ikamayandikira, anthu samayenera kupezeka pamisonkhano kapena m'mawa.
  7. Nthawi zonse, nthawi zonse, khalani ndi tsamba lanu lapawebusayiti zomwe zingafunike pambuyo pa mwambowu (ndikulimbikitsani kuti mudzatero). - Monga tonse tikudziwa, zinthu zosayembekezereka zitha kubwera munthawi yathu. Onetsetsani kuti olembetsa anu akudziwa kuti atha kupeza masamba awebusayiti omwe angafunike, ngati sangakwanitse kudzapezekapo kapena ngati akufuna kumadzamvanso mtsogolo.
  8. Lembetsani fomu yanu yolembetsera kuma fomu a 2 mpaka 4 - Kusintha kwambiri mafomu ali pakati pa mitundu iwiri - 2, komwe kutembenuka kumatha kuwonjezeka pafupifupi 160%. Pakadali pano, kuchuluka kwakusintha kwamunthu wina akafika patsamba lotsitsa la webusayiti ndi 30 - 40% yokha. Ngakhale zitha kuwoneka zokopa kufunsa zambiri zamtunduwu kuti mutha kuyenerera chiyembekezo, ndikofunikira kuwabweretsa pa webusayiti kuposa kuwawopseza ndi mitundu yambiri. Zomwe zimandibweretsa ku mfundo yotsatira…
  9. Gwiritsani ntchito zisankho ndi Q&A kuti mupeze zambiri zamtsogolo lanu. - 54% ya otsatsa adagwiritsa ntchito mafunso kuti athe kuyankha omvera awo ndipo 34% adavota, malinga ndi chidziwitso cha ReadyTalk Apa ndipomwe mungayambitsenso zokambirana zanu ndi ziyembekezo zanu ndikuphunzira zambiri za iwo. Ndipo, pamapeto pake ...
  10. Kubwereza nthawi-yeniyeni. - Musanatsegule tsamba lawebusayiti, onetsetsani kuti mwakonzeka kuyambiranso zomwe zili munthawi yeniyeni kuti muwonjezere zomwe mukuchita ndikulimbikitsa ena kuti achite chidwi:
    • 89% ya anthu amatembenuza webinar kukhala positi ya blog. Onetsetsani kuti mwakonza imodzi yoti mutuluke pambuyo pa webinaryo, ndi ulalo wokonzeka kuti omvera a pa webusayiti awone ngati angafune. Zowonjezera: Gwiritsani ntchito ulalo wamtundu wa bit.ly kuti mufufuze ndi kufupikitsa ulalo.
    • Mwina mungakhale ndi winawake pantchito yanu pompopompo, kapena pangani ma tweets kuti azituluka nthawi yapa webusayiti. Mudzakhala ndi zochitika zambiri pamwambowu.
    • Khalani ndi hashtag yomwe idaperekedwa pamwambowu ndipo dziwitsani omvera kuti athe kutsata zokambiranazo.

Ndizomwezo, anthu. Ndikukhulupirira kuti maupangiri osavutawa akuthandizani polimbikitsa ma webinema anu amtsogolo!

17 Comments

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    Jenn, ndinasangalala kwambiri ndi zomwe munalemba. Zomwe ndimakumana nazo ndi ma webinar jibes ndizambiri zomwe mudanena. Ndikufuna kudziwa, komabe, kudziwa momwe mwazindikira kuti olembetsa ambiri amalembetsa sabata yatha pamaso pa webinar. Nthawi zambiri timatumiza oitanira masabata 2-3 isanakwane, ndipo ambiri olembetsa amabwera nthawi yomweyo titaitanidwa koyamba. Ndikufuna kumva zambiri za zomwe mwakumana nazo.

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    Malangizo abwino kwambiri! M'malo mwake, imodzi mwazinthu zabwino kwambiri pazotsatsira ma webinar zomwe ndakumana nazo pakafukufuku wanga! Chosangalatsa ngakhale momwe ena anganene kuti SAKHALA ZONSE kupanga tsamba lanu lawebusayiti likupezeka. Akatswiri ena amati omvera anu akadziwa kuti padzakhala masewera ena obwereza, maphunziro opezekapo.

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    Ndine wokondwa kuti ndapeza positi yanu! Tikungoyamba kumene kupititsa patsogolo ntchito zamaphunziro kudzera pa mawebusayiti ndipo sitidziwa komwe tingayambire! Kodi mumafunsa mwachindunji kapena kuthandiza ndi zina zotere? Ndife kampani yothandizira matekinoloje a Apple pano pakatikati pa Florida.

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    Zikomo chifukwa chosangalatsa. Ndikuwona simukutchula madzulo a ma webinema.
    Kodi sangakhale abwino?
    Ngati ili bizinesi yakunyumba yamitundu iyi siyingakhale nthawi yabwino ndipo mungaganize kuti ndi nthawi yanji komanso masiku ati

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    Malangizo abwino Jenn! Pakadali pano iyi inali positi yokhudzana kwambiri ndi intaneti yomwe ndidapeza kuchokera ku Google! Zina sizinali zachidule monga zanu. Zikomo chifukwa cha zambiri!

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      Zikomo kwambiri, Iris! Ndiyenera kuisintha mu 2016, koma ndinganene kuti awa ndi maupangiri osasinthika okweza masamba a webinar. Chonde ndidziwitseni ngati muli ndi mafunso! Ndikondwa kuthandiza.

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    Zambiri apa Jenn. Ndawonanso anthu akulimbikitsa ma webinema awo pazanema; Facebook kukhala yayikulu kwambiri komanso yabwino kwambiri. Mutha kuchita izi pa akaunti yanu kapena kukhazikitsa akaunti yakubizinesi ndikuyendetsa zotsatsa zomwe mumalipira. Zikomo pogawana!

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