Zochitika za MarTech Zomwe Zimayendetsa Kusintha Kwama digito

Mitundu Yakusokonekera Ya Martech

Akatswiri ambiri azamalonda akudziwa: pazaka khumi zapitazi, umisiri wotsatsa (Martech) aphulika mu kukula. Kukula kumeneku sikubwerera m'mbuyo. M'malo mwake, kafukufuku waposachedwa wa 2020 akuwonetsa kuti zatha Zida zaukadaulo za 8000 pamsika. Otsatsa ambiri amagwiritsa ntchito zida zopitilira zisanu patsiku, komanso zopitilira 20 pakukwaniritsa njira zawo zotsatsa.

Ma nsanja a Martech amathandizira bizinesi yanu kuti ibwezeretse ndalamazo ndikuthandizani kuti muwonjezere kwambiri malonda mwakuchulukitsa ulendo wogula, kukulitsa kuzindikira ndi kupeza, ndikuwonjezera phindu la kasitomala aliyense.

60% yamakampani akufuna kuwonjezera ndalama zomwe amawononga pa MarTech mu 2022 kuti awonjezere bizinesi yawo ROI.

Takulandilani, Makhalidwe Apamwamba a Martech a 2021

77% ya otsatsa amaganiza MarTech ndiwoyendetsa pakukula kwa ROI, ndipo lingaliro lofunikira kwambiri lomwe kampani iliyonse iyenera kupanga ndikusankha zida zoyenera za MarTech pabizinesi yawo.

Takulandirani, Martech ngati Strategic Enabler

Tazindikira njira 5 zamakampani otsatsa ukadaulo. Kodi izi ndi ziti?

Njira 1: Luntha Lopanga ndi Kuphunzira Pamakina

Zipangizo zamakono siziyima. Nzeru zochita kupanga (AI) amakhala woyamba mwa onse njira zamakono zamakono zamalonda. Kaya mukuyang'ana mabizinesi kapena ogula, ogulitsa akufunafuna zatsopano ndikusangalala ndi kupita patsogolo kwaukadaulo.

72% ya akatswiri azamalonda amakhulupirira kuti kugwiritsa ntchito AI kukuwongolera mabizinesi awo. Ndipo, pofika 2021, makampani adawononga zoposa $ 55 biliyoni pa luntha lochita kupanga la mayankho awo amalonda. Chiwerengerochi chikuyembekezeka kuwonjezeka ndi 2 biliyoni.

Masiku ano AI ndi ML zili ndi maubwino awiri pazantchito zonse zapaintaneti:

  • Kutha kuchita ma analytics anzeru, zomwe zingathandize kukhazikitsa mayankho ogwira mtima
  • Kutha kuwonetsetsa kuti magwiridwe antchito apamwamba kwambiri

Makampani onse akuluakulu atolankhani, kuphatikiza Instagram, YouTube, ndi Netflix, akugwiritsa ntchito AI ndi Machine Learning (ML) ma aligorivimu kuti azindikire ndikuwonetsa zomwe zingakope chidwi cha ogwiritsa ntchito.

Kwa zaka zingapo zapitazi, njira ngati iyi ya ML monga ma chatbots yakhala mtsogoleri weniweni pakati pazogulitsa zaku America.

Gawo lina lakukula mwachangu kwakhala ma chatbots oyendetsedwa ndi AI. Chatbot ndi chida cha digito chomwe chitha kukulitsa kwambiri omwe mumalumikizana nawo. Amasonkhanitsanso ndikusanthula deta yamtengo wapatali kuchokera kwa makasitomala, amafunsa mafunso osiyanasiyana kwa alendo, amapereka zatsopano ndi zotsatsa. Mu 2021, oposa 69% aogula ku United States ali adalumikizana ndi malonda kudzera pa ma chatbots. Ma chatbots onse amakopa makasitomala ndikufulumizitsa kuchitapo kanthu - ndikuwongolera pakugula kuyambira + 25% kulowa mpaka kuwirikiza kawiri kwa zotsatira. 

Tsoka ilo, ambiri mabizinesi ang'onoang'ono komanso apakatikati - pakufuna kwawo ndalama - sanatengepo zokambirana ... kuphonya omvera omwe angakhale opindulitsa. Kuti macheza azigwira ntchito, sayenera kukhala osokoneza komanso okhumudwitsa. Nthawi zina makampani omwe agwiritsa ntchito njira yochezera yothetsera mavuto amakhumudwitsa makasitomala awo ndikuwakankhira kwa omwe akupikisana nawo. Njira yanu yochezera ma chatbot iyenera kutumizidwa mosamala ndikuwunikidwa.

Zochitika 2: Data Analytics

Kusanthula kwa data ndi njira yachiwiri yomwe mabizinesi akuyikamo ndalama zambiri. Kafukufuku wolondola ndi kuyeza kwake ndikofunikira kuti tilandire zambiri zamalonda kuchokera kumapulogalamu apakompyuta. Masiku ano mabizinesi amagwiritsa ntchito nsanja zamapulogalamu monga Board, Wobadwandipo ChimaAli kuti:

  • Kufufuza kwa Data
  • Kusanthula Deta
  • Kupanga Ma Interactive Dashboards
  • Pangani Malipoti Othandiza

Ma analytics apamwambawa amathandizira kugwiritsa ntchito njira zamabizinesi moyenera ndikuyendetsa zisankho zabwino zamabizinesi mwachangu komanso moyenera.

Kusanthula kwa data kukufunika kwambiri masiku ano. Zimalola makampani kupeza deta yowunikira popanda kuyesetsa kwambiri. Pokhazikitsa nsanja inayake, makampani ayamba kale kusonkhanitsa deta kuti apititse patsogolo khalidwe. Komabe, musaiwale za chinthu chaumunthu chomwe chimagwirizana ndi kusanthula deta. Akatswiri m'magawo awo ayenera kugwiritsa ntchito zomwe apeza panthawiyi.

Njira 3: Business Intelligence

Business Intelligence (BI) ndi njira yogwiritsira ntchito ndi matekinoloje otsatsa omwe amakulolani kuti musonkhanitse deta pofufuza njira zamabizinesi ndikufulumizitsa kugwiritsa ntchito mayankho ogwira ntchito.

Pafupifupi theka la mabizinesi ang'onoang'ono ndi apakatikati amagwiritsa ntchito nzeru zamabizinesi pakutsatsa kwawo komanso kukonza njira.

Sisense, State of BI & Analytics Report

Kukhazikitsidwa kwa bizinesi ya BI kudalumphira mpaka 27% mu 2021. Kukwera uku kukukula popeza makampani opitilira 46% adati amawona machitidwe a BI ngati mwayi wabizinesi wamphamvu. Mu 2021, eni mabizinesi okhala ndi antchito 10 mpaka 200 adati chidwi chawo pambuyo pa mliri wa COVID-19 chidatembenukira ku BI ngati njira yopulumukira.

Kusavuta kugwiritsa ntchito kumafotokoza kutchuka kwanzeru zamabizinesi pakati pa mabizinesi onse. Palibe chifukwa cha luso lopanga mapulogalamu kuti muthane ndi ntchitoyi. Mapulogalamu a BI mu 2021 ali ndi ntchito zina zofunika, monga:

  • Kokani ndikugwetsa kuphatikiza komwe sikufuna chitukuko.
  • Nzeru zomangidwa ndi kusanthula zolosera
  • Kusintha kwachiyankhulo chachilengedwe mwachangu (NLP)

Kusiyanitsa kwakukulu pakati pa ma analytics amabizinesi ndikupereka chithandizo pakupanga zisankho zakampani ndikuthandizira makampani kukula. Kuphatikiza apo, kusanthula deta kumakupatsani mwayi wolosera ndi kusintha zosintha kukhala zosowa zamabizinesi.

Njira 4: Big Data

Deta yayikulu ndi njira yokwanira yosonkhanitsira chidziwitso kuposa kusanthula deta. Kusiyana kwakukulu pakati pa deta yaikulu ndi kusanthula deta ndikugwira ntchito ndi deta yovuta yomwe mapulogalamu achikhalidwe sangathe kuchita. 

Ubwino waukulu wama data akulu ndikuwonetsa zowawa zamakampani, momwe ayenera kuwonongera ndalama zambiri kuti adzagwire bwino ntchito mtsogolo. Makampani 81% omwe amagwiritsa ntchito chidziwitso chachikulu adawonetsa kusintha kwakukulu panjira yabwino.

Big Data imakhudza magawo otsatsa amakampani monga:

  • Kupanga kumvetsetsa bwino kwamakhalidwe amakasitomala pamsika
  • Kupanga njira zabwino zowonjezerera njira zamakampani
  • Kuzindikira zida zothandiza zomwe zimawonjezera zokolola
  • Kugwirizanitsa mbiri pa intaneti pogwiritsa ntchito zida zowongolera

Komabe, kusanthula kwakukulu kwa deta ndi njira yovuta yomwe imayenera kukonzekera. Mwachitsanzo, ndikofunikira kusankha pakati pa mitundu iwiri ya data yayikulu pamsika: 

  1. Mapulogalamu apakompyuta omwe adzagwiritsidwe ntchito monga Hadoop, Atlas.ti, HPCC, Plotly
  2. Pulogalamu yamtambo yowerengera bwino zamalonda ndi ma analytics mumtambo monga Skytree, Xplenty, Azure HDInsight

Sikoyenera kuimitsa kaye kukhazikitsa. Atsogoleri adziko lonse akhala akumvetsetsa momwe tsiku lalikulu limakhudzira bizinesi. Chitsanzo chochititsa chidwi ndi chimphona chotsatsira cha Netflix, chomwe, mothandizidwa ndi chidziwitso chachikulu poneneratu za kuyendetsa bwino ndi kukonza bwino, chimasunga ndalama zoposa $ 1 biliyoni pachaka.

Njira 5: Njira Yoyamba Yam'manja

Sitingathe kulingalira moyo wathu popanda mafoni a m'manja. Eni mabizinesi nthawi zonse sakhala atcheru kwambiri kwa ogwiritsa ntchito ma smartphone. Mu 2015, Google ikuwonetseratu zomwe zikuchitika masiku ano, ndikuyambitsa njira zoyambira mafoni kuti zithandizire mawebusayiti. Mabizinesi omwe analibe tsamba lokonzekera mafoni adasiya kuwoneka pazotsatira zakusaka pamafoni.

Mu Marichi 2021, gawo lomaliza la zolozera za Google pazida zam'manja zidayamba kugwira ntchito. Ino ndi nthawi yoti mabizinesi awonetse zinthu zawo zapaintaneti ndi mawebusayiti kuti azigwiritsa ntchito mafoni.

Pafupifupi 60% ya makasitomala osabwerera kumasamba omwe ali ndi mtundu wamafoni wovuta. Mabizinesi akuyenera kuchita chilichonse chomwe angathe kuti akweze bwino ndikusintha mitundu yawo kuchokera mbali zonse. Ndipo 60% ya ogwiritsa ntchito mafoni adalumikizana ndi bizinesiyo mwachindunji pogwiritsa ntchito zotsatira zosaka.

Makhalidwe oyambira mafoni amalumikizana ndi ML, AL, ndi NLP pakugwiritsa ntchito kusaka mawu. Anthu amafufuza mwachangu mawu kuti apeze chinthu china kapena ntchito chifukwa chakulondola kwake ndikosavuta kugwiritsa ntchito.

Anthu opitilira 27% padziko lonse lapansi amagwiritsa ntchito kusaka ndi mawu pazida zawo. Gartner adawonetsa kuti 30% ya magawo onse a pa intaneti adaphatikizanso kusaka ndi mawu kumapeto kwa 2020. Makasitomala wamba amakonda kusaka ndi mawu polemba. Chifukwa chake, kukhazikitsa kusaka ndi mawu pa intaneti yanu ndi mitundu yam'manja kudzakhala lingaliro labwino mu 2021 ndi kupitirira apo. 

The Scalers, Zonse Zomwe Muyenera Kudziwa Zokhudza Zamakono Zamalonda

Kukonzekera Kusintha Kwanu…

Ukatswiri wotsatsa malonda ukupita patsogolo kwambiri. Kuti mabizinesi osiyanasiyana achite bwino, ma analytics apamwamba kwambiri ndi zida zimafunikira kukopa ogwiritsa ntchito kumbali yawo. Poganizira zochitika zazikuluzikulu za martech, makampani azitha kusankha zomwe zikuwakomera bwino. Makampani ayenera kuyika patsogolo izi popanga zawo:

  • Bajeti yaukadaulo yotsatsa
  • Kukonzekera mwatsatanetsatane
  • Zida zofufuzira ndi kusanthula
  • Kupeza talente ndi chitukuko cha anthu

Makampani adzafulumizitsa kusintha kwa malonda awo a digito ndi malonda pogwiritsa ntchito matekinoloje ovomerezeka otsatsa.

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