Kodi Ma Parameter a UTM Mu Imelo Amagwira Ntchito Bwanji Ndi Google Analytics Campaign?

Google Analytics Campaign - Imelo Link Dinani Kutsata UTM

Timachita ntchito zambiri zosamukira kumayiko ena ndikukhazikitsa opereka maimelo kwa makasitomala athu. Ngakhale sizimatchulidwa kawirikawiri m'mawu a ntchito, njira imodzi yomwe timagwiritsa ntchito nthawi zonse ndikuwonetsetsa kuti mauthenga aliwonse a imelo akupezeka. amangika okha ndi magawo a UTM kotero kuti makampani athe kuwona momwe kutsatsa kwamaimelo kumakhudzira ndi kulumikizana kwawo pamasamba awo onse. Ndi mfundo yofunika yomwe nthawi zambiri imanyalanyazidwa… koma siziyenera kutero.

Kodi UTM Parameters ndi chiyani?

UTM akuyimira Module Yotsata Urchin. Magawo a UTM (omwe nthawi zina amadziwika kuti ma UTM codes) ndi zidutswa za data mu dzina / mtengo wapawiri zomwe zitha kuwonjezeredwa mpaka kumapeto kwa ulalo kuti muwone zambiri za alendo omwe amabwera patsamba lanu mkati mwa Google Analytics. Kampani yoyambirira komanso nsanja yowunikira idatchedwa Urchin, chifukwa chake dzinalo lidakhazikika.

Kutsata kampeni poyambilira kudapangidwa kuti azitha kujambula otsatsa ndi anthu ena omwe amawatumiza kuchokera pamakampeni olipidwa pamawebusayiti. Patapita nthawi, chidacho chinakhala chothandiza pa malonda a imelo ndi malonda ochezera a pa Intaneti. M'malo mwake, makampani ambiri tsopano akugwiritsa ntchito kutsata kampeni mkati mwamasamba awo kuti ayesere momwe zilili komanso kuyitanira kuchitapo kanthu! Nthawi zambiri timalimbikitsa makasitomala kuti aphatikizire magawo a UTM pazigawo zobisika zolembetsa, nawonso, kuti kasamalidwe ka ubale wawo ndi kasitomala (CRM) ali ndi deta yochokera kwa otsogolera atsopano kapena olumikizana nawo.

The Zigawo za UTM ndi:

  • utm_mpikisano (Ndizofunika)
  • utm_source (Ndizofunika)
  • udaku_magazine (Ndizofunika)
  • udaku_magazine (Ngati mukufuna) 
  • zokambirana (Ngati mukufuna)

UTM Parameters ndi gawo la querystring yomwe yawonjezeredwa ku adilesi yofikira (ulalo). Chitsanzo cha URL yokhala ndi UTM Parameters ndi ichi:

https://martech.zone?utm_campaign=My%20campaign
&utm_source=My%20email%20service%20provider
&utm_medium=Email&utm_term=Buy%20now&utm_content=Button

Chifukwa chake, nayi momwe URL yeniyeniyi imasweka:

  • URL: https://martech.zone
  • Querystring (zonse pambuyo pa?):
    utm_campaign=My%20kampeni
    &utm_source=My%20email%20service%20provider
    &utm_medium=Imelo&utm_term=Buy%20now&utm_content=Batani
    • Mayina/Value Mawiri agawika motere
      • utm_campaign=My%20kampeni
      • utm_source=My%20email%20service%20provider
      • utm_medium=Imelo
      • utm_term=Buy%20now
      • utm_content=Batani

Zosintha za querystring ndi Ulalo Wosungidwa chifukwa malo sagwira bwino nthawi zina. Mwa kuyankhula kwina, %20 mumtengowo ndi malo. Chifukwa chake zomwe zatengedwa mu Google Analytics ndi:

  • Kampeni: Kampeni yanga
  • Source: Wopereka maimelo anga
  • media: imelo
  • Nthawi: Gulani pompano
  • Zokhutira: batani

Mukathandizira kutsata ulalo wokhazikika pamapulatifomu ambiri otsatsa maimelo, kampeni nthawi zambiri imakhala dzina la kampeni yomwe mumagwiritsa ntchito kukhazikitsa kampeni, gwero nthawi zambiri limakhala lopereka maimelo, sing'anga imayikidwa pa imelo, ndi mawu ndi zomwe zili. amakhazikitsidwa pamlingo wa ulalo (ngati alipo). Mwanjira ina, simuyenera kuchita chilichonse kuti musinthe makonda awa papulatifomu yautumiki wa imelo ndikutsata kwa UTM kumangoyatsidwa.

Kodi Ma Parameter a UTM Amagwira Ntchito Motani Ndi Kutsatsa Kwa Imelo?

Tiyeni tipange nkhani ya ogwiritsa ntchito ndikukambirana momwe izi zingagwire ntchito.

  1. Kampeni ya imelo imayambitsidwa ndi kampani yanu yomwe ili ndi ma Track Links okha.
  2. Wopereka maimelo amangowonjezera magawo a UTM kumutu wa mafunso pa ulalo uliwonse wotuluka mu imeloyo.
  3. Wopereka maimelo amakonzanso ulalo uliwonse wotuluka ndikudina ulalo wotsatira womwe umatumiza ulalo wa komwe ukupita ndi querystring yokhala ndi magawo a UTM. Ichi ndichifukwa chake, ngati muwona ulalo womwe uli mkati mwa imelo yomwe yatumizidwa… simukuwona ulalo wa komwe mukupita.

ZINDIKIRANI: Ngati mudafuna kuyesa kuti muwone momwe ulalo umasonkhanitsidwira, mutha kugwiritsa ntchito choyesa chowongolera ulalo ngati Kumeneko.

  1. Wolembetsa amatsegula imelo ndipo pixel yotsatila imatenga chochitika chotsegulira imelo. ZINDIKIRANI: Zochitika zotseguka zayamba kuletsedwa ndi maimelo ena.
  2. Wolembetsa amadina ulalo.
  3. Chochitika cha ulalo chimajambulidwa ndikungodina kamodzi ndi wopereka maimelo, kenako ndikutumizidwa ku ulalo wa komwe ukupita ndi ma parameter a UTM owonjezeredwa.
  4. Wolembetsa amalowa patsamba la kampani yanu ndipo zolemba za Google Analytics zomwe zikuyenda patsambalo zimangotenga magawo a UTM pagawo la olembetsa, ndikutumiza mwachindunji ku Google Analytics kudzera pa pixel yotsatirira komwe deta yonse imatumizidwa, ndikusunga zomwe zikufunika. mkati mwa Cookie pa msakatuli wa olembetsa kuti abwererenso.
  5. Detayo imasonkhanitsidwa ndikusungidwa mu Google Analytics kuti ifotokozedwe mu Gawo la Campaigns la Google analytics. Pitani ku Kupeza> Makampeni> Makampeni Onse kuti muwone kampeni yanu iliyonse ndikuwonetsa za kampeni, gwero, sing'anga, nthawi, ndi zomwe zili.

Nachi chithunzi cha momwe Maulalo a Imelo alili UTM Coded ndikujambulidwa mu Google Analytics

UTM Link Tracking mu Imelo ndi Google Analytics Campaign

Kodi Ndimathandizira Chiyani Mu Google Analytics Kuti Ndigwire Ma Parameter a UTM?

Nkhani yabwino, simuyenera kuloleza chilichonse mu Google Analtics kuti mugwire Ma Parameter a UTM. Imayatsidwa pomwe ma tag a Google Analytics ayikidwa patsamba lanu!

Malipoti a Imelo ya Google Analytics Campaign

Kodi Ndimapereka lipoti Lotani Zokhudza Kutembenuka ndi Zochitika Zina Pogwiritsa Ntchito Deta ya Kampeni?

Izi zimangowonjezeredwa kugawoli, kotero kuti zochitika zina zilizonse zomwe wolembetsa akuchita patsamba lanu atakafika pamenepo ndi magawo a UTM amagwirizana. Mutha kuyeza kutembenuka, machitidwe, mayendedwe a ogwiritsa ntchito, zolinga, kapena lipoti lina lililonse ndikusefa ndi magawo anu a imelo a UTM!

Kodi Pali Njira Yojambulira Yemwe Wolembetsa Ali Patsamba Langa?

Ndizotheka kuphatikizira zosintha zina za querystring kunja kwa magawo a UTM pomwe mutha kujambula ID ya olembetsa osakhazikika kuti mukankhire ndikukoka zomwe akuchita pa intaneti pakati pa machitidwe. Chifukwa chake… inde, ndizotheka koma pamafunika ntchito pang'ono. Njira ina ndikuyikamo ndalama Zofufuza za Google 360, zomwe zimakuthandizani kuti mugwiritse ntchito chizindikiritso chapadera pa mlendo aliyense. Ngati mukuyendetsa Salesforce, mwachitsanzo, mutha kugwiritsa ntchito ID ya Salesforce ndi kampeni iliyonse ndikukankhira ntchitoyo ku Salesforce!

Ngati mukufuna kukhazikitsa yankho ngati ili kapena mukufuna kuthandizidwa ndi UTM Tracking mwa omwe akukutumizirani imelo kapena mukuyang'ana kuti muphatikize zomwe zikuchitika kudongosolo lina, omasuka kulumikizana ndi kampani yanga… Highbridge.