Social Media & Influencer Marketing

Zowawa ndi Zolumikizana

Ambiri a inu simukundidziwa ine ndekha, koma ndinakulira ku Newtown, Connecticut. Ndi tawuni yaying'ono yodabwitsa yomwe yakula modabwitsa koma sinasinthe kwambiri kuyambira pomwe ndimakhala. Ndili mwana, tinkakonda kuwona makanema ku City Hall, kupita ku Blue Colony Diner kukadya ayisikilimu, ndikupita ku Tchalitchi cha St. Rose cha Lima Lamlungu. Anthu ammudzi anali odziyang'anira pawokha… bambo anga anali ngakhale pantchito yodzipereka yozimitsa moto pomwe timakhala kumeneko. Anthu akulu, gulu labwino kwambiri.

Mmodzi wa abwenzi apabanja lathu ali ndi mwana wamwamuna yemwe moyo wake unapulumutsidwa pavutoli - tonse tikuwapempherera iwo ndi mabanja omwe ataya zochuluka mu chochitika chowopsachi.

Zoterezi zikachitika ndikuphatikiza mikangano komanso ndale monga mfuti, pamakhala chiopsezo chachikulu pokambirana kapena kuwonjezera malingaliro anu pa intaneti. Mikangano imatha kupsa mtima ndipo ngakhale kudana wina akawululira malingaliro awo andale popeza omwe akuvutika nawo sanaphedwe.

Ndimafuna kutulutsa maupangiri omwe ndikuganiza kuti ndiofunika kwa makampani komanso anthu:

  • chete itha kukhala yankho loyenera. Mnzanga wabwino Chuck Gose adanenanso kuti NRA adatseka tsamba lawo la Facebook ndipo adasiya kukonzanso akaunti yawo ya Twitter. Sindikukhulupirira kuti pali yankho labwino kuposa momwe zidachitikira. Makampani ambiri amaganiza kuti ndi ntchito ya PR kuti afotokozere anzawo. Sindikuvomereza. Nthawi zina chinthu chabwino kwambiri chomwe mungachite ndikukhala chete.
  • Kugawana yanu maganizo adzatsegula inu kuukira. Zosavuta komanso zosavuta, kudziyika wekha mbali imodzi ya mkangano kapena ina kuyambitsa yankho. Ngati muli ndi malingaliro olimba mwanjira ina ndikunena - musadabwe kukumenyani poyera, kusekedwa, kuponderezedwa kapena kukhala ndi malingaliro ena okonda kubwereranso. Kugawana malingaliro anu kumafuna kukula. Ngati simunakhwime mokwanira kuti muthe kuyankha, musadziwulule kuti akuvutitseni.
  • Kukambirana zitha kukhala zopindulitsa. Ma media media amapereka njira yotsutsana ndi anthu pomwe onse awiri ali ndi chidwi ndi zotsatira zake. Ndawona zokambirana zosaneneka pazokonzanso kwachiwiri, matenda amisala, nkhani zankhondo, ndi mauthenga achikondi ndi othandizira masiku angapo apitawa.
  • kudikira ndi njira ina. Ngakhale mayankho amtundu wa anthu amakhala abwino mukamayankhidwa mwachangu, zochitika zandale ngati izi zitha kufuna njira ina. Ndinasiya kutumizirana mawu ndikuchepetsa gawo langa la Facebook. Ndinayembekezeranso kutumiza izi kwa masiku angapo kuti ndikhale ndi china chothandiza choti ndingonena m'malo mongowonjezera kuphulika kwa malingaliro, mikangano ndi zokambirana kunja uko. Ngati mungayembekezere mpaka anthu azizire pang'ono, zokambiranazo zitha kukhala zopindulitsa.

Malo ochezera ndi a sing'anga. Simukungolankhula ndi mnzakeyo. Ndi njira yolumikizirana pomwe uthenga wanu umayikidwa pagulu kuti uunkhidwe, mosasamala kanthu komwe mwalembapo. Sing'anga amapereka ukonde wotetezera kwa iwo amene akufuna kuchita zabwino, ndi chishango chobisalira kumbuyo kwa iwo amene akufuna kuchita zoyipa.

Pamene kuphulika kwanyumba kunachitika kuno ku Indianapolis, ife adawona zabwino zonse zapa media media zomwe zingayambitse. Inapereka chithandizo, nkhani, chikhulupiriro, mauthenga a chiyembekezo ndipo zidathandizira kwenikweni.

Ndikukhulupirira, ngakhale pali mkangano wandale, kuti zoulutsira mawu pamapeto pake zithandizira kuchiritsa anthuwa. Ndawonera kale pomwe anzanga ku Newtown agwiritsa ntchito Facebook kugawana zakukhosi kwawo, kutaya mtima, chiyembekezo komanso chisangalalo kuti mwana wawo wamoyo. Ngakhale sitingathe kudzichotsa tokha ma crazies, tikukhulupirira kuti titha kuphunzira momwe tingagwiritsire ntchito sing'anga moyenera. Kapena phunzirani ngati simugwiritsa ntchito konse.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.
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Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.