Zochita Zotsatsa: Kukula kwa Kazembe ndi Mlengi Nthawi

Mitundu Yotsatsa ya 2021: Kukula kwa Kazembe ndi Mlengi Era

2020 idasinthiratu gawo lazomwe media media imachita m'miyoyo ya ogula. Idakhala cholimbikitsa kwa abwenzi, abale ndi ogwira nawo ntchito, malo azandale komanso malo azomwe zimachitika mwadzidzidzi ndikukonzekera misonkhano. 

Zosinthazi zidakhazikitsa maziko azomwe zithandizire kutsatsa malonda mu 2021 ndi kupitirira apo, pomwe kugwiritsa ntchito mphamvu za akazembe amtunduwu kudzakhudza nyengo yatsopano yotsatsira digito. Pemphani kuti mumvetsetse momwe mungayang'anire otsatsa ofunikira awa, mafani, ndi omutsatira kuti apange njira yotsimikizika komanso yotsatsira ya digito ya mtundu wanu. 

Zochitika 1: Zinthu Zowona Zimagunda Zinthu Zopangidwa Ndi Studio

Ngakhale zoulutsira mawu zakhala likulu la kutsatsa malonda, ndi zinthu zomwe zili patsogolo kwambiri kufikira ogula, makamaka pamene poyerekeza kutsatsa

Ku Greenfly, tawona momwe njira yoyamba yotsimikizirayi imasulirira mafakitale ndi mapulatifomu osiyanasiyana. Gulu loyendetsa kampeni la Biden for President lidapeza m'mayeso awo amkati kuti zotsatsa zandale - zopangidwa mwaluso, zowoneka bwino pamasekondi 30 - sizinali zogwira mtima kwambiri kuposa kusamvera, zomwe zidawonekera kumbuyo kwa ovota omwe amagwiritsa ntchito mafoni awo kapena ma webukamu kuti agawane nawo chidwi pakuvota. 

Democratic National Committee idasinthiranso kwa omwe adawachita kuti apereke chidziwitso pamawayilesi azamagetsi pazamaupangiri awo ovota a 2020, kuphatikiza Purezidenti wakale wa US ndi wokonda kuvota Barack Obama chifukwa chake Ndidzavota msonkhano. 

Zowona zake zimagwiranso ntchito kwa ogula. Mwachitsanzo, gulu lazachikhalidwe pa chilolezo cholimbitsa thupi Ndimakonda Kickboxing watha kutsitsimutsa ndi kusiyanitsa mtundu wawo kuti ayankhe pazomwe zikuchitika mwachangu, msika wakomweko wa COVID-19 posonkhanitsa zosintha zomwe zalembedwa ndi oposa 100 a oyang'anira situdiyo aku North America. Ndipo Zithunzi za SailGP adayendetsa bwino othamanga oyenda padziko lonse lapansi kuti agawane zomwe zatengedwa kuchokera kumakamera athupi pamipikisano. 

Njira 2: Otsatira Sali Otsatira - Ndiwo Gulu Lanu Lopanga

Fans akukhala opanga mwaluso (mawu omwe ena amakonda kupitilira otsutsa) iwowo. Ngakhale ena zopangidwa ndi ogwiritsa ntchito Zomwe zidakalipobe ndizopangidwa ndi zopangidwa, palibe njira yabwinoko yolimbikitsira malonda kuposa kuyimbira zokumana nazo zenizeni kuchokera kwa anthu enieni. 

Pakati pa mliriwu, popanda kuzindikira kwamakanema, Los Angeles Dodgers Mpikisano wa MLB World Series udafuna kuti pakhale chikondwerero. Gulu la digito la kilabu lidalimbikitsa mafani opitilira 3,500 kuti apereke makanema awo okhudzana ndi mpikisano kudzera ku Greenfly, omwe adawalemba mu kanema wawayilesi.

Kampeniyi idalola gululi kuthana ndi mphamvu zonse zakutulutsa zokondweretsazo ndikuphatikizira omwe amawalimbikitsa kwambiri pakupambana. 

Njira 3: Social Media Ndi The New Arena Yokulitsa Mtengo Wothandizana Nawo 

Ndikutseka kwapadziko lonse lapansi kwa zochitika zambiri mu 2020 ndikuwonjezeka kwazomwe zikuchitika pakompyuta pamalire, chikhalidwe cha anthu tsopano chakhala chofunikira kwambiri kuwonetsa mnzake wa ROI ndikuthandizira kudzaza mipata yazopeza. M'malo mwake, media media yakhala imodzi mwanjira zotsatsira kwambiri kugwiritsa ntchito yambitsani zothandizira mzaka zaposachedwa.

Othandizana nawo akufunanso chitsimikizo chowonjezereka chobwezera ndalama zawo ndikuwonekeranso momwe bizinesi yawo ikuthandizidwira ndi zanema. Mabungwe akupeza mtengo uwu pogulitsa kwachindunji, kutsogolera kwatsopano kwa malonda, kukulitsa kuzindikira kwa malonda ndi kukweza kwatsopano kwa malonda. 

Monga tawonera pagulu laposachedwa la Sports Business Journal, magawo asanu oyambira a Major League Baseball, Choyamba Ndi Pete Alonso, woperekedwa ndi Gatorade, adalumikiza mtundu wa zakumwa zamasewera ndi mafani a baseball m'njira yampikisano njira YouTube

Mtengo wothandizirana utha kupitilirabe kuyendetsa kusintha kwachitukuko. Gulu la Cricket la Rajasthan Royals lidakhazikitsa kampeni ndi zopukutira m'manja za NIINE zaukhondo ku India, komwe kuli kusalana kwenikweni komwe kumayenderana ndi nthawi. Pampikisano waposachedwa wa IPL, NDINE Anapatsa atsikana asanu ndi anayi chisoti cha miyezi itatu chovala chopukutira pamiyendo iliyonse yomwe anapeza, okwana 186 ndi atsikana 1,674.

MAGANIZO OTHIRIZA

Kutsimikizika, kuvomereza kwenikweni, ndi zopangira nthawi zonse kumenya zotsatsa mokakamizidwa. Kufunsira zomwe zimapangidwa ndi mafani kumathandizira kuti ma brand apange makampeni amphamvu omwe amalimbikitsa kutsatsa kwakale. Adzaonekera pakati pa omwe akupikisana nawo omwe ali ndi chidwi chachikulu kwa anzawo ndipo, nawonso, adzawona phindu pazama TV.

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