Pitani Kwambiri ndi Njira Yotumizira Imelo Yoyendetsa Sky-High ROI

imelo yoyambitsa

Maimelo oyambitsidwa ndi njira yabwino kwambiri yogwiritsira ntchito makasitomala ndikuyendetsa malonda, koma malingaliro olakwika pazomwe zimayambitsa zomwe zingayambitse komanso momwe angazigwiritsire ntchito amalola otsatsa ena kuti asagwiritse ntchito bwino njirayi.

Kodi Imelo Yoyambitsa Ndi Chiyani?

Pazofunikira kwambiri, choyambitsa ndi yankho lokhalokha, monga moni wobadwa ndi kubadwa kwa Google. Izi zimapangitsa ena kukhulupirira kuti maimelo oyambitsa atha kugwiritsidwa ntchito pokhapokha. Koma kwenikweni, mndandanda wazomwe zimayambitsa zochitika, deta ndi zochita ndizopanda malire.

M'malo motengera msampha woganiza zazing'ono zikafika pazoyambitsa, otsatsa m'malo mwake ayenera kuganizira zoyambitsa ngati chifukwa chilichonse chobwezeretsanso ndikusunga kasitomala. M'makampani omwe pano akugwiritsa ntchito maimelo oyambitsa, kuyanjana kwamagalimoto ogula ndizomwe zimayambitsa. Wogula akhoza kuyika zinthu zingapo m'galimoto yake kenako nkumachoka. Kampaniyo imagwiritsa ntchito zomwezo ngati zoyambitsa, kutumiza kasitomala chikumbutso cha imelo pazinthu zomwe zili mgalimoto kuti zithandizire kugula ndipo pamapeto pake kuyendetsa kutembenuka.

Zoyambitsa zokhudzana ndi kusiya ngolo yamagalimoto ndi njira yotsimikizika yoyendetsera ndalama mwa kupezanso chidwi cha kasitomala. Koma ndi cholinga chonse lero pa kampeni analytics ndi chidziwitso cha kasitomala monga zinthu zazikulu zomwe zimayendetsa kutembenuka, zitha kukhala zosavuta kwa otsatsa kuti asaone zina mwazinthu zofunikira mgululi, monga mindandanda yazogulitsa ndi kusintha kwamitengo.

Otsatsa akafotokozera zomwe zimayambitsa kwambiri ngati mwayi wolumikizirana ndi makasitomala potengera machitidwe amakasitomala komanso zosintha pamndandanda wazogulitsa, amatha kuyamba kulingalira zamakampani monga kusintha kwamitengo ndi mfundo zochotsera makasitomala zomwe zimadza chifukwa chodziwitsidwa ngati mwayi wopanga kampeni yoyambitsa. Gawo lotsatira ndikukhazikitsa zoyambitsa ndi kuyesa kuti ndi ma touch-point omwe amayendetsa bwino kwambiri, dinani ndikusintha.

Mwachitsanzo, makampani amatha kugwiritsa ntchito zidziwitso zamakasitomala kuti apange kampeni zoyambitsa kuzungulira zinthu zosiyanasiyana, kuphatikiza kusaka, gulu ndi tsamba lazogulitsa. Kusiya kulikonse ndi mwayi wophunzirira pamakhalidwewo ndikuyambitsa imelo yofunika kwambiri, yomwe imawonetsa zinthu ndi zotsatsa zokhudzana ndi shopper. Njira ina yothandiza ndikuyambitsa imelo pazinthu zinazake, monga kutsika kwa mtengo kapena kuchuluka kotsika.

Otsatsa amathanso kuyesa zopatsa zapadera kuti awone zomwe zimayendetsa ROI wapamwamba kwambiri. Mwachitsanzo, kampeni yoyambira yomwe imakumbutsa ogula za zinthu zomwe asiya kugula m'magaleta imatha kusangalatsa mgwirizano pomupereka mwaulere. Otsatsa amatha kuyesa zochitika zosiyanasiyana kuti adziwe njira yomwe ikugwirizana bwino ndi kutsatsa komanso zolinga zandalama.

M'mbuyomu, kuzindikira malo ogwiritsira ntchito ndikugwiritsa ntchito njira zoyeserera zinali zotenga nthawi komanso zodula. Koma ndi zotsogola zotsogola za ecommerce zomwe zikupezeka, otsatsa akhoza kuyambitsa masiku, osati miyezi ndi kutumiza zoyambitsa munthawi yeniyeni. Pomwe otsatsa omwe adayambitsa maimelo amalonda amatha, ndipo akuyenera, kuyesa kwa A / B kumayambitsa mizere ndi kapangidwe kake kuti zitsimikizidwe kuti zopereka zoyenera zikutumizidwa nthawi yoyenera kwa makasitomala oyenera.

Otsatsa omwe amagwiritsa ntchito kuyesa kwa A / B kuti apeze mwayi woyenera atha kulandira zabwino zamtengo wapatali. Nthawi ina, mtundu wopezeka womwe umapereka pa ogulitsa kwambiri anali 300% yothandiza kwambiri kuposa zopereka za "obwera kumene" Zambiri monga izi zimathandiza otsatsa kupititsa patsogolo ntchito zawo pamisonkhano, monganso kugwiritsa ntchito njira monga kuphatikiza dzina lazogulitsa pamizere ya imelo, zomwe zimapangitsa kuti zizigwira bwino ntchito maulendo 10.

Otsatsa masiku ano ali ndi zosankha zina zambiri chifukwa chazidziwitso zazikulu komanso mayankho apamwamba a ecommerce. Iwo omwe akufuna kukhala ndi mpikisano ayenera kulingalira mozama pazokambirana zomwe zingayambitsidwe m'malo mongowalekerera ndi imelo ya kampaniyo. Pogwiritsa ntchito njira yogwiritsira ntchito makasitomala ndi zolembedwera zazogulitsa kuti zithandizire kulumikizana koyenera komanso kwakanthawi, otsatsa akhoza kuyamba kuyendetsa bwino kwambiri.

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