Kodi Ndikugonana Kwenikweni?

Kodi Kutsatsa Kwenikweni ndi Chiyani

Ndikalankhula ndi bwenzi langa 83% koposa mwezi uno kuposa mwezi watha, kodi ndine kuchita zambiri? Bwanji ngati ndingapereke ndemanga zochepa za iye? Kodi ndili pachibwenzi?

No.

Matanthauzidwe achitetezo ndi omveka:

(1) Mgwirizano wokwatirana.
(2) Kapangidwe kena kake kapena kupita kwina kwake panthawi yokwanira.

Tanthauzo la Mgwirizano wa Merriam Webster

Kupitilira a zaka khumi zapitazo, Ndidasindikiza koyamba kalatayo yomwe ndimafuna kuti otsatsa malonda asiye kusiya kufotokozera Chiyanjano ngati metric yamabizinesi. Lero ikadali vuto m'mafakitale athu kotero ndidatsata ndi kanema pansipa.

Nthawi yoyezedwa patsamba, kuchuluka kwa ndemanga, chiwerengero cha otsatira, kuchuluka kwa mavoti, kapena kuchuluka kwa makanema akuwonetsedwa sikukuthandiza bizinesi yanu pokhapokha mutayanjanitsa Chiyanjano mpaka zenizeni zotsatira za bizinesi. Ngati simungathe, ndi chabe miyala yachabechabe.

Ndikudandaula za nkhanza za teremu Chiyanjano lero chifukwa ndimawona makasitomala ambiri akuwononga ndalama zambiri pazinthu zomwe sizimapindulitsa bizinesi iliyonse.

Si Chiyanjano, ndizo chibwenzi. Izi sizikutanthauza kuti otsatsa sayenera kutsatira njira yolumikizirana pakati pa owonera, otsatira, mafani, omvera, ndi zina zotero… akuyenera. Koma otsatsa ayenera kukhala kuti agwirizanitse kulumikizana ndi zotsatira zenizeni zamabizinesi.

Kuchita chibwenzi ndi zochitika zilizonse zomwe anthu, awiri, amakhala ndi cholinga choti aliyense awone ngati mnzake ndi woyenera.

Ngati alendo anu akuwononga nthawi yambiri patsamba lanu, zikomo! Mukukhala pachibwenzi kwambiri ndipo ndi chizindikiro chabwino ... koma sikutengana. Mlendo wanu akagula mpheteyo ndi kuyiyika chala chanu, ndiuzeni kuti ndinu otomerana. Chiwerengero cha alendowa chikachuluka ndipo akugula zochulukirapo patsamba lanu, mutha kundiuza kuti zomwe mukuchita zikuchulukirachulukira.

Otsatsa omwe sangakwanitse kuyeza kubwerera kwa ndalama ndi malo ochezera ntchito mawu ngati chinkhoswe kwa yovomerezeka khama lawo ndi wow makasitomala awo… pamene kuwononga ndalama zawo.

Pamene Jeffrey Glueck adalankhula koyambirira ku eMarketing Association Conference zaka khumi zapitazo, adalankhula nkhani yayikulu Makhalidwe kuyambitsa kampeni yapa media media pogwiritsa ntchito zochepa ndi MySpace.

Malinga ndi miyezo yachitetezo, ntchitoyi idachita bwino kwambiri ... aliyense adachita chibwibwi ndipo ndemanga ndi zokambirana zimawuluka! Anthu amakhala nthawi yayitali patsamba ndipo panali kuwonekera kokwanira. Tsoka ilo, kampeniyo idawononga $ 300k ndipo idalephera kuyendetsa bizinesi ku Travelocity. Mwanjira ina ... palibe chinkhoswe.

PS: Kumbali imodzi ... ndili ndi chibwenzi koma sitinachite chibwenzi.

PPS: Tithokoze Ablog Kanema popanga kanema wowoneka bwinoyu! Ichi ndi chachiwiri mu yathu Zikhulupiriro zabodza, Maganizo Olakwika, ndi Ma Rants zino.

8 Comments

  1. 1

    Ambuye Wabwino… Ndatsala pang'ono kugwa pampando wanga muofesi nditawerenga mutu wankhaniyi. Magalimoto samachita kanthu pakapita nthawi .. malonda ndi omwe amawerengera .. Ndalama. Ndalama. Ndalama.
    Uthenga wabwino.

    • 2

      Wawa Kyle!

      Zikomo kwambiri pobweretsa Stefano. Ndi munthu wabwino ndipo ndine wokondwa kuti adalumikizana nanu anyamata… Ndikuganiza kuti mudzadabwitsidwa ndi momwe amalowerera ndikuwunika.

      Re: izi. Ndikuganiza kuti kupanga ubale ndi makasitomala anu ndi makasitomala ndikofunikira kwambiri - ndipo zinthu zina ndizovuta kuziyeza. Chimodzi mwazifukwa zomwe ndimakondera mabulogu komanso zoulutsira mawu ndichakuti NDIKUTHA kuwonekera poyera, nditha kunena zowona, ndimatha kusamalira makasitomala anga - koma koposa zonse - NDIKUDZIWA kuti zinthu zonse zomwe zinali zovuta kuyeza kale kuyesedwa tsopano.

      Ndikungofuna kutsutsa otsatsa kuti apatse makasitomala awo fanizo lowonekera lomwe limawapatsa umboni wotsimikizira kuti b, b mpaka c, ndi c mpaka d. Makasitomala akazindikira kuti kukhala otseguka, owona mtima komanso opezeka… apeza bwino! Tiyenera kutsimikizira izi kwa iwo.

      Ndasangalala kukuwonani pano! Mukubwera liti ku The Bean Cup?
      Doug

  2. 3

    Mwina tikhala ndi mkangano wazamalingaliro pano, koma ndikuganiza kuti ndibwino kukhala nawo.

    A. Zikuwoneka kuti kutengapo gawo ndichinthu chimodzi chofananira kwanu (kapena chochitika chomwe chimayambitsidwa ndi kugula kokha). Ndinganene kuti tanthauzo lina la chinkhoswe ndi "kukopa kapena kuphatikizira" munthu wina pazokambirana kapena pachibwenzi. Chinkhoswe sichochitika chimodzi kapena chochitika chapadera. Ndiwoubwenzi wawung'ono womwe umatha kukhala mgwirizano wolemera pakati pa kampani ndi kasitomala. Ndikuchepa mtunda pakati pawo.

    B. Iliyonse mwamawu oti "chinkhoswe" omwe mwalemba akhoza kuwerengedwa ndipo inenso ndimawatanthauzira ngati chibwenzi. Kumene ndimagawana kukayikira kwanu ndipamene mawu awa amafotokozedwera chifukwa cha iwo okha. Chifukwa choti wina asiya ndemanga sizitanthauza kuti ali pafupi kuchitapo kanthu monga kugula. Zochita zolimbitsa thupi ziyenera kukulira kumapeto ena omwe bizinesi ikufuna. Kutsatsa kuyenera kumaliza njira iyi (nthawi zambiri yopanda mzere). Mwachitsanzo, komwe Travelocity yalephera kumangopanga kampeni yolimbikitsa osaganizira momwe kasitomala aliyense angapangire kuti munthuyo akwaniritse cholinga.

    C. Ngati tikufuna kugwira ntchito ndi fanizoli… sindikuganiza kuti makampani amalandirako mphete kuchokera kwa makasitomala awo. Makampani amayenera kukopa kasitomala nthawi zonse, kuwachita nawo malonda, ndikupanga ubale watsopano nawo. Ngati kampani ikuganiza kuti potsirizira pake yayenda ndi makasitomala awo muukwati, adzadabwa kuti chisudzulo chikuyenda mwachangu bwanji.

    Pepani chifukwa cha ndemanga yomwe yatenga nthawi yayitali, koma ndikukhulupirira kuti kuchita nawo izi ndikofunika kwambiri pakutsatsa komanso kuti kumangidwa bwino. Maganizo osiyana.

    • 4

      Chris,

      Kuyankha kwakukulu ndikukambirana bwino. Mukuyankha kwanu, nditha kutsutsa lingaliro loti zochitika zonsezi 'zimatsogolera' ku ubale wazandalama. Ndiwonetseni fanilo yogulitsa imodzi yomwe imapereka umboni kuti njira zoyambira zopangitsa kuti anthu azigula kuchokera ku bizinesi yanu zimayambira pomwe iwo amapereka ndemanga pa blog yanu… kapena kuti pali ubale pakati pa kuchuluka kwa otsatira omwe muli nawo ndi bajeti yanu yonse yotsatsira.

      Ndikulingalira kuti kukhumudwa kwanga ndikuti anthu amakhulupirira kuti ichi chikhala mtundu wina wazizindikiritso zamabizinesi. Monga wogulitsa, ndiyenera kupereka UMBONI ndi zidziwitso zomwe zikuwonetsa kuyanjana pakati pazinthu izi ndi kugula kwenikweni. Mpaka pano, ndikuganiza ndi bs

      Ndi ulemu waukulu!
      Doug

  3. 5

    Doug, uku ndikufanizira kwakukulu, ndipo ndikuvomereza kuti 'kuchita' kumagwiritsidwa ntchito mopitirira muyeso komanso kotopa. Potsirizira pake otsatsa akuyenera kuyang'ana pazomwe zimayendetsa bizinesi ndikubweretsa anthu ofuna kupereka ndalama zawo pazogulitsa ndi ntchito zanu. -Michael

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