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Wotsogolera woyamba kusankha ngati Twitter ili yoyenera pa njira yanu yadijito

Sapeza ogwiritsa awo! Zogawana zatsika! Zadzaza! Ndi akufa!

Otsatsa - ndi ogwiritsa - akhala nazo zambiri madandaulo za Twitter posachedwa. Komabe, ndi ogwiritsa ntchito opitilira 330 miliyoni padziko lonse lapansi, njira zapa media zikuwoneka kuti zikuyenda bwino. Kugwiritsa ntchito kuli inapita patsogolo kwa magawo atatu motsatizana, ndipo wopanda wopikisana naye mwachindunji yemwe akuwoneka, Twitter ikhala ili pafupi ndi tsogolo labwino. Koma, sizoyenera mtundu uliwonse. Chingwe chilichonse chimakhala ndi mphamvu ndi zofooka zake, chifukwa chake mukamaganizira Twitter pamalingaliro amtundu wa chizindikiritso chanu kumbukirani zomwe njirayo imagwirira ntchito: kulumikizana mwachindunji, kufulumira, komanso kuwalimbikitsa.

Momwe mungagwiritsire ntchito mphamvu za Twitter

  • Kulankhulana kwachindunji - Kuwona Twitter ngati njira yosavuta yofalitsira ndikusankha kunyalanyaza mphamvu zake zapadera kwambiri: Kuyankhulana mwachindunji ndi omvera anu monga aliyense payekhapayekha. Funani mipata yolumikizira ndi kuyambitsa zokambirana mwachindunji ndi ogula. Ngati kukwera kwa Alexa, Siri, ndi malonda oyankhulana imatiwonetsa chilichonse, ndikuti anthu azolowera kuyankhula ndi zopanga mwachilengedwe. Chifukwa chake, afikireni iwo mwanjira yachilengedwe pa njira yomwe idapangidwira kukambirana.
  • Posachedwa - Mizu ya Twitter idakhazikika mu utolankhani. Co-founder Jack Dorsey ngakhale amatamanda atolankhani ndi nsanja ikukwera kutchuka. Pindulani ndi izi ndikugwiritsa ntchito Twitter pazinthu zabwino za mtundu wanu: yang'anani kulengeza, zochitika, ndi nkhani zomwe zikuchitika.
  • Otsogolera - Makampani aliwonse amakhala ndi mtsogoleri woganiza, ndipo Twitter zimapangitsa kuti zikhale zosavuta kuwafikira. Atsogoleri omwe amaganiza akukhala ofunikira kwambiri kwa ogula: makamaka, 49% ya ogwiritsa ntchito twitter kudalira malingaliro kuchokera kwa otsogolera. Chifukwa chake, afikireni iwo. Afunseni mafunso mwachindunji ndikupanga maubale m'njira zomwe simukanatha kunja kwapa TV.

Kotero, kodi Twitter ndiyofunika? Ili ndi luso lapadera lolumikizana molunjika, kuzindikira mwachangu, komanso kuthekera kokulimbikitsira kufikira. Onaninso bwino zolinga zanu: ngati mungapeze njira yogwiritsira ntchito mphamvu za Twitter ikhoza kukhala gawo lamphamvu panjira yanu ya digito.

Kodi Ndi Ma Metrics Ati a Twitter Omwe Muyenera Kulabadira?

Chabwino, mwaganiza kugwiritsa ntchito Twitter ngati gawo lamakina a digito yanu. Tsopano chiani? Muyenera kudziwa momwe mungayang'anire magwiridwe antchito. Twitter imapatsa mitundu mwayi wokhala wolimba kwambiri analytics patsamba lake, koma ndizosavuta kuzemba manambala onse. Kuti mudziwe ma KPI omwe angaganizirepo ndikofunikira kuwatulutsa ndi zolinga zanu.

Kodi Mukufuna Kugwiritsa Ntchito Twitter Kuti?

Makasitomala mwachindunji? Tsatirani mayendedwe awa:

  1. Avereji ya Nthawi Yoyankha - Izi ziyenera kukhala zogwirizana ndi malonda, koma kupitirira miyezo imeneyo ndi njira yotsimikizika yosangalatsira makasitomala anu. JetBlue adazindikira izi. Chizindikirocho chimakhala pakati pa Ndege zoyankha mwachangu ndipo ali nthawi zambiri amadziwika chifukwa cha khama lake ndi mafani ake.
  2. Yankhani Mlingo - Sikuti funso lililonse lidzakhala loyenera kuyankha, koma ndikofunikira kuthandiza omwe mungathe. Apa ndipomwe dongosolo lokwezera limatha kubwera moyenera.
  3. Kumverera - Izi zimathandiza kuwonetsa ngati mafunso akulu akuyankhidwa / Zida zambiri zimakupatsani mwayi wowunika zomwe mumayankha kwambiri. Ngati mungoyankha pazabwino, itha kukhala nthawi kuti musinthe.

Ntchito Yokopa? Tsatirani izi:

  1. Chiwerengero cha ma Tweets vs Chiwerengero cha Otsatira - Gawani otsogolera pazinthu ziwirizi ndikupereka zofunikira zanu moyenera: amene nthawi zambiri ma tweets kwa otsatira ochepa amakhala ndi mphamvu zosiyana ndi zomwe samakonda kutengera otsatira ambiri.

Kampeni yofikira owonera atsopano? Tsatirani mayendedwe awa:

  1. Kugwiritsa ntchito Hashtag ndikutchula - Kutsata kuti hashtag imagwiritsidwa ntchito kangati, komanso mtundu wa brand kapena / kapena kampeni, ndi njira yodziwira kukwaniritsidwa kwa kampeni yanu.
  2. Okondedwa - Atha kuchita zambiri pakugulitsa pagulu, koma ndi njira yabwino yoyezera zomwe omvera anu amakonda. Taganizirani izi ngati "ntchito yabwino". Iwo ankakonda zomwezo, choncho awonetseni zambiri.
  3. Zobwereza - Pobwereza, anena kuti, "Ndimakonda izi ndipo ndikuganiza kuti ena adzakondanso". Umu ndi momwe Twitter ingathandizire kukulitsa kufikira kwanu kufikira omvera ambiri kotero samalani kuti muzitsatira mayankho anu kuti mudziwe zomwe omvera anu amakonda kugawana.
  4. Amayankha - Izi ndizofunikanso kufotokozera makasitomala anu, zomwe zingathandize kuti muzilankhulana mwachindunji ndi mafani anu.
  5. Nthawi ya tsiku / tsiku la sabata - Izi zitha kukhala zosavuta kunyalanyaza. Omvera osiyanasiyana ali ndi zizolowezi zosiyanasiyana zofalitsa, ndikutsata nthawi ndi masiku ogwira ntchito kwambiri ndikofunikira mukamakonza bwino Twitter.

Kuyendetsa makasitomala patsamba lanu? Tsatirani mayendedwe awa:

  1. Kudina kwa ulalo ndi kuchuluka kwamagalimoto - Twitter ikhoza kukhala njira yabwino yoyendetsera magalimoto, onetsetsani kuti mwapanga njira yotsata ma URL pogwiritsa ntchito Google Analytics kapena chida chofananira. Ndipo onani mitengo yotsika ya tsamba lanu ikamafika kuti muwonetsetse kuti kuchuluka kwa magalimoto kukuchita mogwirizana ndi miyezo yanu.

Tsopano, izi sizinthu zokhazokha zomwe mungapeze zothandiza: zimatengera zolinga zomwe mwafotokoza. Koma ngati mwaganiza zosewerera ku mphamvu za twitter zofikira mwachindunji, mwachangu, ndi othandizira, ma metrics ndi malo abwino kuyamba.

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