Zamalonda ndi ZogulitsaKutsatsa kwa Imelo & Zodzichitira

Mitundu 13 Yamakampeni Othandizira Imelo Omwe Muyenera Kutsatira

Pogwira ntchito ndi ogulitsa maimelo angapo, ndakhala ndikudabwitsidwa ndikusowa kwa zopangidwa kale, zothandiza zinayambitsa misonkhano ya imelo mkati mwa maakaunti mukakwaniritsidwa. Ngati mukuwerenga nsanja iyi - muyenera kukhala ndi makampeni okonzekera dongosolo lanu. Ngati ndinu wotsatsa maimelo, muyenera kukhala mukuyesetsa kuphatikiza mitundu ingapo yamaimelo oyambitsa momwe mungathere kuti muwonjezere kutengapo gawo, kupeza, kusungira, komanso mwayi wa upsell.

Otsatsa omwe sakugwiritsa ntchito maimelo omwe ayambika pakadali pano akusowa kwambiri. Ngakhale maimelo oyambitsidwa akuchulukirachulukira, otsatsa ambiri sakugwiritsa ntchito njira yosavutayi.

Kodi Maimelo Olowetsedwa Ndi Chiyani?

Maimelo omwe adayambitsidwa ndi maimelo omwe amayambitsidwa kuchokera pamachitidwe a olembetsa, mbiri, kapena zomwe amakonda. Izi zimasiyana ndimakampeni amtundu wa mameseji ambiri omwe amapangidwa patsiku kapena nthawi yodziwika ndi dzina.

Chifukwa choti makampeni omwe amayambitsa maimelo amayang'aniridwa mwamakhalidwe komanso munthawi yomwe olembetsa amawayembekezera, amapeza zotsatira zabwino poyerekeza ndi bizinesi monga makampeni amtundu wamakalata ngati makalata. Malinga ndi Malipoti a Blueshift Benchmark pa Triggered Email Marketing:

  • Pafupifupi, maimelo oyambitsidwa ndi 497% othandiza kwambiri kuposa kuphulitsa maimelo. Izi zimayendetsedwa ndi a 468% mlingo wotsika kwambiri, ndi a 525% kutembenuka kwakukulu.
  • Pafupifupi, makampeni amaimelo ogwiritsa ntchito kukhathamiritsa nthawi ali 157% othandiza kwambiri kuposa maimelo osakhudzidwa nthawi. Izi zimayendetsedwa ndi a 81% mlingo wotsika kwambiri, ndi a 234% kutembenuka kwakukulu.
  • Pafupifupi, makampeni amaimelo ogwiritsa ntchito kukhathamiritsa nthawi ali 157% othandiza kwambiri kuposa maimelo osakhudzidwa nthawi. Izi zimayendetsedwa ndi a 81% mlingo wotsika kwambiri, ndi a 234% kutembenuka kwakukulu.
  • Pafupifupi, makampeni amaimelo ogwiritsa ntchito malingaliro ndi awa 116% zothandiza kwambiri kuposa kampeni zamagulu opanda malingaliro. Izi zimayendetsedwa ndi a 22% mlingo wotsika kwambiri, ndi a 209% kutembenuka kwakukulu.

Blueshift idasanthula mauthenga 14.9 biliyoni pa imelo ndi zidziwitso zokankhira pafoni zotumizidwa ndi makasitomala a Blueshift. Iwo adasanthula izi kuti amvetsetse kusiyana kwa ma metrics oyambira omwe akutenga nawo mbali kuphatikiza kudina ndi kutembenuka kwamitundu yosiyanasiyana yolumikizirana. Dongosolo lawo lofananira likuyimira mafakitore opitilira 12 kuphatikiza ma eCommerce, Consumer Finance, Healthcare, Media, Education, ndi zina zambiri.

Magulu ambiri azoyambitsa maimelo amagwera pansi pa moyo, kusinthana, kukonzanso, kuyendetsa makasitomala, komanso zoyambitsa zenizeni. Makamaka, makampu oyambitsa maimelo ndi awa:

  1. Takulandirani Imelo - Ino ndi nthawi yokhazikitsa ubale, ndikupatsanso chitsogozo pamakhalidwe omwe mukufuna kukhazikitsa.
  2. Maimelo Okwera - Nthawi zina olembetsa anu amafunikira fayilo ya Kankhani kuwathandiza kukhazikitsa akaunti yawo kapena kuyamba kugwiritsa ntchito nsanja yanu kapena sitolo.
  3. Kutsegula koyambirira - Olembetsa omwe adatsegulidwa koma sanachite nawo nthawi yomweyo atha kukopeka kuti atero ndi maimelo awa.
  4. Imelo Yoyambiranso - Bwezaninso olembetsa omwe sanayankhe kapena kudina mkati mwa nthawi yogula.
  5. Imelo Yotsatsa - Makampeni ogulitsira omwe adasiyidwa akupitiliza kuyendetsa kutembenuka kwakukulu kwa otsatsa maimelo, makamaka m'malo a e-commerce.
  6. Imelo Yogulitsa - Mauthenga a ntchito ndi mipata yabwino yophunzitsira chiyembekezo chanu ndi makasitomala komanso kuwapatsa mwayi wina wotenga nawo mbali. Kuphatikizidwa ndi e-risiti, zitsimikiziro zogula, maoda obwerera, kutsimikizira kuyitanitsa, kutsimikizira zotumiza ndikubwezera kapena kubweza zomwe mwayambitsa.
  7. Kubwezeretsanso Imelo - Kutumiza zidziwitso kwa kasitomala pomwe zinthu zabwerera m'sitolo ndi njira yabwino kwambiri yolimbikitsira anthu kuti abwerere patsamba lanu.
  8. Imelo ya Akaunti - Zidziwitso kwa ogwiritsa ntchito zosintha muakaunti yawo, monga zosintha mawu achinsinsi, kusintha kwa imelo, kusintha mbiri, ndi zina zambiri.
  9. Imelo Yomwe Mumakonda - Tsiku lobadwa, tsiku lokumbukira kubadwa, ndi zochitika zina zapadera zomwe zitha kukupatsirani mwayi wapadera kapena kuchita chinkhoswe.
  10. Imelo ya khalidwe - Makasitomala akamagwiritsa ntchito dzina lanu mwakuthupi kapena ma digito, kusinthana imelo ndi imelo imelo imatha kuthandizira kupititsa patsogolo ulendo wogula. Mwachitsanzo, ngati kasitomala asakatula tsamba lanu ndikusiya ... mungafune kupereka imelo yovomerezeka yazogulitsa yomwe imakupatsirani mwayi kapena chidziwitso chowonjezera mukuwakopa kuti abwerere.
  11. Imelo Yofunika Kwambiri - Mauthenga othokoza kwa omwe adalembetsa omwe afika pachimake ndi mtundu wanu.
  12. Zoyambitsa zenizeni - Zanyengo, komwe amakhala, komanso zoyambitsa zochitika kuti muchite zambiri ndi chiyembekezo chanu kapena makasitomala.
  13. Fufuzani Imelo - Lamulo kapena ntchito ikamalizidwa, kutumiza imelo kufunsa momwe kampani yanu idagwirira ntchito ndi njira yabwino yopezera mayankho odabwitsa pazogulitsa zanu, ntchito zanu, ndi momwe mukuchitira. Izi zitha kutsatiridwanso ndi imelo yowunikira komwe mumapempha kuti makasitomala anu azitha kugawana nawo pazowongolera ndikuwunikanso masamba.

Kafukufukuyu akutsimikizira kuti otsatsa adzapindula ndikutsatira makampeni okulira komanso ophatikizika zomwe zimagwiritsa ntchito zomwe zimayambitsa kuti athe kuchita bwino ndikusintha makasitomala. Otsatsa atha kudzipezanso kuti akuunikiranso njira zawo zoyeserera panthawi yogula kusukulu komanso nyengo yogulira tchuthi isanakwane.

Onani Lipoti la Benchmark Lotsatsira Maluso a Blueshift

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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