Momwe Mungagwiritsire Ntchito Zinthu Zopangidwa Ndi Ogwiritsa Ntchito Popanda Kumangidwa

scoopshot ugc ufulu

Zithunzi zopangidwa ndi ogwiritsa ntchito zakhala chuma chamtengo wapatali kwa otsatsa komanso malonda azama TV, zomwe zimapereka zina mwazinthu zokopa komanso zotsika mtengo zotsatsa kampeni - pokhapokha zitabweretsa milandu yambirimbiri. Chaka chilichonse, zopangidwa zingapo zimaphunzira izi movutikira. Mu 2013, wojambula zithunzi Anatsutsa BuzzFeed kwa $ 3.6 miliyoni atazindikira kuti tsambalo lagwiritsa ntchito imodzi mwazithunzi za Flickr popanda chilolezo. Getty Images ndi Agence France-Presse (AFP) nawonso adavutika mlandu $ 1.2 miliyoni atakoka zithunzi za Twitter za wojambula zithunzi popanda chilolezo.

Kusamvana pakati pazomwe zimapangidwa ndi ogwiritsa ntchito (UGC) ndi ufulu wamagetsi kwakhala koopsa pamitundu. UGC yakhala chinsinsi chotsegulira m'badwo wa Zaka Chikwi, yemwe akuti amapereka kupitirira maola 5.4 patsiku (mwachitsanzo, 30 peresenti ya nthawi yathunthu yapa media) ku UGC, ndipo amati akuyikhulupirira kuposa zina zonse. Komabe, mlandu wapamwamba, pamapeto pake udzathetsa kudalirana ndi kuwona komwe UGC ikufuna kupanga.

Chosamvetsetseka chofala ndikuti zogwiritsa ntchito ochezera a pa intaneti ndimasewera abwino kwa otsatsa. Pokhapokha mutagwirira ntchito malo ochezera a pa Intaneti, sizili choncho. Mwachitsanzo, Mauthenga a Facebook kuteteza kampani kukhala ndi mwayi wogwiritsa ntchito komanso kugwiritsa ntchito chilolezo ku makampani ena. Twitter ndi padziko lonse, osasankha, Chilolezo chopanda mafumu (ndi ufulu wa sublicense) moyenera amawapatsa ufulu wathunthu wopanga ndalama zogwiritsa ntchito. Flickr kwenikweni ali nayo ulamuliro wopanda malire kugwiritsa ntchito izi.

Malo ochezera a pa Intaneti amadziwa bwino kuposa kuzunza ufuluwu. Monga momwe Instagram idapezera kumapeto kwa chaka cha 2012, mautumiki omwe amalonjeza kuti asintha zithunzi zawo kukhala zotsatsa - popanda chindapusa - atha kuyambitsa mpungwepungwe wofalitsa nkhani womwe umawopseza theka la ogwiritsa. Ngati malo ochezera a pa Intaneti sangathe kuitanitsa UGC mwalamulo popanda kulira pagulu, nanunso simungatero.

Pomwe otsatsa amadziwa zoopsa zobwereranso zomwe zapangidwa ndi ogwiritsa ntchito popanda chilolezo, mwayi wogwidwa umawoneka wotsika. Kusavuta kwa zinthu zachinyengo 'zaulere' kungasokoneze malingaliro athu. Tikusilira kupambana kwamakampeni a UGC ngati ALS Ice Bucket Challenge, ndipo tikulandila zovuta kuti tipikisane pamalopo. Pamapeto pake, otsatsa akuyenera kulemekeza ufulu wa digito kapena kuwonera UGC ikubwerera.

Ndiye tingathetse bwanji vutoli? Ufulu wazamalonda uli pafupi komanso wokondedwa ndi mtima wanga - poulula zonse, ndidakhazikitsa Scoopshot, malo opangira mafano, kuti athetse vutoli. Ngakhale kulibe njira imodzi yogwirira, kukonza ndi kutumizira UGC, ukadaulo womwe mungasankhe uyenera kukhala ndi njira yabwino yotsimikizira zithunzi, kupeza zotulutsa ndi kupeza ufulu wazithunzi. Mwatsatanetsatane, nazi zinthu zitatu zomwe muyenera kuthana nazo kuti mugwiritse ntchito UGC mosamala:

  1. Kodi ndingadziwe bwanji kuti chithunzi ndichachidziwikire? Pambuyo pazithunzi zapaintaneti, ndizosatheka kutsimikizira mbiri yake. Kodi idawomberedwa ndi wosuta ndikuyiyika mwachindunji? Kodi idachotsedwa pa blog? Kodi amajambulidwa? Ngati malonda anu okhutira komanso utolankhani wamakampani amakufikitsani pachilungamo, chiyambi cha zithunzi zanu chimakhala chofunikira. Kupatula pamilandu yomwe ingachitike, kugwiritsa ntchito molakwika chithunzi kapena mawonekedwe olakwika kumatha kuchititsa kuti omvera anu asakukhulupirirani. Yankho lanu la UGC liyenera kuwonetsetsa kuti palibe amene angawonetse chithunzicho pakati pajambulidwa ndikuperekedwa m'manja mwanu. Ngati chithunzicho chidatumizidwa kale pa intaneti, simungatsimikize za izi.
  2. Kodi ndili ndi chilolezo chofalitsa chithunzichi? - Makasitomala okhulupirika amakonda kutenga nawo mbali mu UGC. Amamva kukhala olemekezeka kuti mwasankha zida zawo kuti zikuyimireni padziko lonse lapansi. Komabe, achibale awo komanso anzawo sangakhale ndi malingaliro omwewo. Chifukwa chake, tinene kuti wokonda Facebook amakupatsani chilolezo chogwiritsa ntchito chithunzi cha iye ndi anzanu atatu ovala mtundu wa zovala zanu. Ngati mukulephera kupezera anthu anayi onse, aliyense wa iwo akhoza kukusumirani. Tsoka ilo, njira yolumikizirana ndi munthu aliyense ndikupeza zotulutsa ikhoza kukhala yotopetsa. M'malo moyang'ana aliyense yemwe wachita, mutha kusankha chida chosonkhanitsira cha UGC chomwe chimangotenga zomwe zimatulutsidwa munthawi yanu.
  3. Kodi ndimagula bwanji ndikutsimikizira ufulu wazithunzi? Kuti mudziteteze, pezani ndi kulemba zamalamulo osamutsa pakati pamlengi ndi bungwe lanu. Zachidziwikire, mutha kugwiritsa ntchito maimelo kapena ma invoice kuwonetsa kuti mwasumutsa laisensi moyenera, koma izi zimasokonekera kwambiri ngati mutenga zithunzi zambirimbiri zopangidwa ndi ogwiritsa ntchito. Kuyenda kwa UGC.

Kumapeto kwa tsikuli, zithunzi za Facebook ndi Twitter sizoyenera kuweruzidwa ndi madola mamiliyoni ambiri. UGC ndichinthu chofunikira pakutsatsa kwamakono, koma kumafuna kuchitidwa mosamala. Madandaulo a BuzzFeed ndi Getty Images / AFP onse anali otetezedwa, ndipo sindikukayika kuti makampaniwa asinthanso njira zawo zowongolera ufulu wazithunzi.

Monga wogulitsa, tetezani mbiri yanu, machenjerero anu ndi ntchito yanu. Thandizani gulu lathu lonse kupulumutsa UGC pazomwe zingachitike.

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