Kutsatsa UkadauloKusanthula & KuyesaNzeru zochita kupangaMarketing okhutiraCRM ndi Data PlatformZamalonda ndi ZogulitsaKutsatsa kwa Imelo & ZodzichitiraKutsatsa KwamisalaZida ZamalondaKutsatsa Kwama foni ndi Ma TabletMaubale ndimakasitomalaKulimbikitsa KugulitsaFufuzani MalondaSocial Media & Influencer Marketing

Kuyenda pa Shrinking Half-Lives of Technology ku Martech

Ndine wodalitsika kwambiri kugwira ntchito yoyambira m'mphepete mwanzeru zopangira (AI) mu malonda. Ngakhale mafakitale ena m'dera la Martech sanasunthike m'zaka khumi zapitazi (mwachitsanzo, kutumiza maimelo ndi kutumiza), palibe tsiku lomwe likuyenda mu AI kuti palibe kupita patsogolo. Ndizowopsa komanso zosangalatsa nthawi imodzi.

Sindingayerekeze kugwira ntchito m'makampani omwe ali ndi maulamuliro okhwima, njira, ndi utsogoleri womwe ungatenge miyezi kapena zaka kuti akwaniritse zomwe apeza. Pongoyambira pang'ono, wasayansi wathu wa data amawerenga pepala lofufuza sabata imodzi ndipo akugwiritsa ntchito njirazi sabata yamawa…

Yankho lathu limakankhira zolosera kunkhokwe yamakasitomala athu ogulitsa mumtambo wawo, womwe umaphatikizidwa ndi stack yawo ya Martech. Pamene zitsanzo zathu zimasinthidwa ndikupanga maulosi olondola, tikhoza kuwatumizira popanda kusokoneza kasitomala wathu. Makasitomala atha kupezerapo mwayi pazatsopano zathu nthawi yomweyo.

Fananizani izi ndi alangizi, magulu achitukuko, kapena nsanja zomwe zimafunikira kukhazikitsidwa, kuphatikiza, ndi maphunziro kuti akwaniritse. Nthawi yathu ndi mtengo (TTV) ndi yachangu. Ochita nawo mpikisano amakhala ndi nthawi yayitali yokhala ndi zophatikizira zovuta pomwe an ROI kwatsala miyezi kapena zaka… ndipo nthawi zina sizitheka. Magulu amkati omwe akuyesera kuyamba kuyambira pomwe amakwera kwambiri.

Izi zikutanthauza kuti a DTC wogulitsa malonda kugulitsa kwathu zolosera makasitomala musachite mantha ndi theka lamoyo zaukadaulo wathu komanso ngati umisiri watsopano udzafunika kusintha m'zaka, miyezi, ngakhale milungu.

Technology Half-Life

Kumvetsetsa lingaliro la teknoloji theka la moyo ndizofunikira kwa makampani omwe akufuna kukulitsa njira zawo zotsatsira pomwe akupita patsogolo. Theka la moyo wa yankho la Martech limatanthawuza nthawi yomwe imatenga kuti ukadaulo ukhale wachikale kapena kutaya theka lazomwe zimagwiritsidwa ntchito, makamaka chifukwa cha kupita patsogolo kwa gawo kapena kusinthika kwa machitidwe a ogula. Lingaliro ili limakhudza kwambiri zisankho zakuyika ndalama, kupanga, kapena kuphatikiza mayankho atsopano a Martech.

Martech imaphatikizapo mayankho osiyanasiyana, kuchokera ku kasamalidwe ka ubale wamakasitomala (CRM) machitidwe opangira ma analytics ndi zida zotsatsira digito. Theka la moyo wa matekinolojewa ukhoza kukhudza kwambiri njira zotsatsa malonda komanso magwiridwe antchito. Madera omwe akusintha mwachangu ngati kusanthula kwapa media media atha kukhala ndi moyo waufupi chifukwa chakusintha kosalekeza pamapulatifomu ochezera komanso momwe ogula amapangira, zomwe zimafunikira ma stacks okhwima komanso osinthika a Martech.

Zosankha zachuma ndi chitukuko mu malo a Martech ziyenera kuganizira:

  • Theka loyembekezeredwa la moyo waukadaulo.
  • Njira yothetsera vutoli ndi njira yotsatsira kampani.
  • Kusiyana pakati pa mtengo wotengera kulera ndi kukwezedwa koyembekezeka pazotsatira zamalonda.
  • Kusinthika kwaukadaulo pakusintha kwamisika yam'tsogolo komanso machitidwe a ogula.

Tiyeni tibwerere ku AI monga chitsanzo. Liti OpenAI anapezerapo Chezani ndi GPT, makampani onse adaphulika kuti atumize mwachangu njira zopangira za AI (GenAI) m'mapulatifomu awo. SaaS nsanja ankafuna kwambiri kuwonjezera AI-powered kapena AI yoyendetsedwa ndi mayankho awo panopa, kotero iwo anatulutsa mayankho usiku wonse.

Vuto nali ... makampaniwa ali m'chipwirikiti pakali pano. Mabiliyoni akuyikidwa ndalama pothandizira AI kuyandikira pafupi ndi ASI. Zosintha zikutulutsidwa tsiku ndi tsiku, makampani ambiri akuchulukirachulukira pakupititsa patsogolo kulikonse. M'kupita kwa nthawi, ngati mabungwe amabizinesi sangathe kupitilira omwe akuthamanga, omwe akupikisana nawo ang'onoang'ono… adzafunika kuwapeza. Izi zikutanthauza kuti pafupifupi mzere uliwonse wamakhodi omwe opereka ndi makampani akulipira kuti atumize lero akhoza kutha mawa.

Tekinoloji ya theka la moyo ikukwera kuchokera zaka, mpaka miyezi, mpaka masiku. Makampani sangathenso kulemba ndondomeko yoyendetsera ndalama ndi a Zaka 10

kubwerera… akuyenera kuganiza kuti luso lomwe akugwiritsa ntchito lero lidzatha mawa.

Kupanga Zopanga Zaukadaulo Half-Lives

Mwamwayi, kupititsa patsogolo kophatikizana kowonjezera kungapangitse makampani kukhala okonzeka kuthana ndi zovuta izi. Ndi kukwera kwa nsanja zopanda code komanso zotsika, zophatikizika mkati mwa stack ya Martech zikuyenda mwachangu.

Mayankho awa amathandizira ogulitsa sinthana zinthu zawo za Martech zokhala ndi ukadaulo wocheperako, kuchepetsa kwambiri zoopsa zomwe zimagwirizanitsidwa ndi theka la moyo waukadaulo waufupi. Kumasuka kwa kuphatikiza kothandizidwa ndi zapamwamba APIs amalola makampani kukhalabe osinthika ndikusintha kuzinthu zatsopano zamalonda ndi matekinoloje mwachangu. Mapulatifomu opanda ma code komanso otsika akusintha momwe makampani amayendera njira zawo za Martech:

  • Kusinthasintha ndi Kusintha: Makampani amatha kusintha masinthidwe awo a Martech mwachangu kuti asinthe zotsatsa popanda kutsika kwakukulu kapena kuyika ndalama.
  • Kulimbikitsa Otsatsa: Mapulatifomuwa amathandizira otsatsa kuti agwiritse ntchito ndikuwongolera mayankho aukadaulo mwachindunji, kuchepetsa kudalira madipatimenti a IT ndikufulumizitsa kutumiza.
  • Kuchita Bwino Mtengo: Polola kusinthana kosavuta kwa zida za Martech, makampani amatha kupewa kutsika mtengo muukadaulo wakale ndikukhalabe ndi ntchito yotsatsa yabwino komanso yotsika mtengo.

Mafunso Ofunikira kwa Mabungwe Oganiza Patsogolo

Asanasankhe njira yopita patsogolo ku Martech, mabungwe ayenera kuganizira mafunso awa:

  1. Kodi theka la moyo woyembekezeka wa yankho la Martech umagwirizana bwanji ndi zolinga ndi njira zathu zotsatsa?
  2. Kodi ukadaulo ungagwirizane ndi zomwe zikuchitika pamsika wam'tsogolo komanso machitidwe ogula?
  3. Kodi mapulaneti opanda ma code kapena otsika angakhudze bwanji luso lathu lophatikiza mayankho atsopano ndikusintha stack yathu ya Martech?
  4. Kodi tingathe kuyendetsa kusintha pakati pa mayankho osiyanasiyana a Martech kuti achepetse kusokonezeka?
  5. Kodi mtengo wa umwini wa yankho la Martech ndi chiyani, poganizira zonse zoyambira komanso kusinthika kwanthawi yayitali?

Poyankha mafunsowa, mabungwe atha kupanga njira yokhazikika, yosinthika, komanso yothandiza ya Martech yomwe imathandizira zatsopano zaposachedwa ndikuchepetsa kuopsa kobwera chifukwa chakusintha kwaukadaulo kwaukadaulo.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

Nkhani

Bwererani pamwamba
Close

Adblock yapezeka

Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.