The Ultimate Tech Stack ya Otsatsa Ochita Zabwino Kwambiri

Okwana Marketing

Mu 2011, wochita bizinesi Marc Andreessen adalemba, mapulogalamu akudya dziko. Mwanjira zambiri, Andreessen anali kulondola. Ganizirani za zida zingati zamapulogalamu zomwe mumagwiritsa ntchito tsiku lililonse. Smartphone imodzi imatha kukhala ndi mapulogalamu ambiri pamenepo. Ndipo ndicho chida chimodzi chaching'ono mthumba lanu.

Tsopano, tiyeni tigwiritse ntchito lingaliro lomwelo ku bizinesi. Kampani imodzi imatha kugwiritsa ntchito mapulogalamu mahandiredi, kapena masauzande ambiri. Kuyambira pazachuma mpaka pantchito zantchito ndi malonda, dipatimenti iliyonse imadalira ukadaulo m'njira zina. Zakhala zofunikira pakuchita bizinesi masiku ano.

Kutsatsa sikusiyana. Magulu ambiri amakono otsatsa malonda amadalira njira zosiyanasiyana za software-as-a-service (SaaS) zolimbikitsira mgwirizano wamagulu, kuyang'anira ntchito zomwe zikuchitika, ndikuwunika momwe ntchito ikuyendera. Koma ndi kutha Zogulitsa za 7000 SaaS m'malo amtsatsa chabe, kungakhale kovuta kusiyanitsa ayenera kukhala nazo kuchokera zabwino-to-have.

Munkhaniyi, ndikambirana ndendende mapulogalamu mayankho omwe akuphatikizidwa ndiukadaulo wanu wamalonda komanso chifukwa chiyani. Komanso, ndigawana zitsanzo panjira.

Kodi Msika Wotsatsa Ndi Chiyani?

Teremuyo okwera malonda amatanthauza kusonkhanitsa zida zamapulogalamu ndi ukadaulo wogwiritsidwa ntchito ndi otsatsa kuti achite ntchito zawo. Imakhala pansi pa ambulera yayikulu kwambiri chatekinoloje yomwe imagwiritsidwa ntchito pafupipafupi ndi akatswiri a IT kuphatikiza zilankhulo zamapulogalamu ndi njira zopangira ntchito.

Katundu wotsatsa malonda ndi mndandanda wazomwe muyenera kukhala ndi mayankho omwe amalimbikitsa gulu lanu kuti lizigwira bwino ntchito. Zida izi ndizofunikira pakulimbikitsa kuchita bwino, kulimbikitsa mgwirizano, ndi kukonza kulumikizana. 

Momwe Mungapangire Stack Yotsatsira Kwambiri

Masiku ano, pali mapulogalamu pafupifupi chirichonse. Momwe ndimaziwonera, pali mitundu iwiri ya zida za SaaS: ayenera kukhala nazo ndi zabwino-to-have.

Zida zomwe muyenera kukhala nazo ndizofunikira pantchito yanu. Omwe ali nawo ali bwino, ndiabwino kukhala nawo. Atha kukuthandizani kuti mukhale opanga kapena olongosoka, komabe ndizotheka kukwaniritsa zolinga zanu popanda iwo.

Ndikofunika kuti malo anu otsatsa azikhala ochepa. chifukwa? Chifukwa mapulogalamu ndiokwera mtengo. Zodula kwenikweni. Amabizinesi amatha kuwononga madola masauzande ambiri pamalayisensi osagwiritsidwa ntchito ngati saganiziranso pazida zofunikira. 

Kuphatikiza apo, kukhala ndi zinthu zambiri za SaaS kumatha kusokoneza ndikupangitsa kuti zikhale zovuta kukhala olongosoka. Mapulogalamu akuyenera kupanga moyo wanu kukhala wosavuta, osati wovuta. 

Pansipa mupeza mndandanda wazida za SaaS zomwe muyenera kukhala nazo pazogulitsa zamagetsi:

Customer Relationship Management

Kusamalira ubale wamakasitomala (CRM) mapulogalamuwa adapangidwa kuti athandize mabizinesi kukulitsa chibwenzi ndikumanga ubale ndi makasitomala awo omwe alipo komanso omwe akuyembekezera. 

Zida zambiri za CRM zimakhala ngati nkhokwe yosungira zambiri zamakasitomala komanso momwe amagwirira ntchito. Pachida ichi, ogwiritsa ntchito amatha kuwona mbiri yonse yaubwenzi ndi kasitomala, komanso zambiri zokhudzana ndi malonda omwe akuchita.

Mapulogalamu a CRM amagwiritsidwa ntchito makamaka pogulitsa, kutsatsa, ndi magulu akuluakulu. 

Magulu ogulitsa amagulitsa CRM kuti ipange zambiri zokhudzana ndi ziyembekezo ndi mwayi. Ogwira ntchito amagwiritsanso ntchito chimodzimodzi, kuti aziyang'anitsitsa ndalama ndi mapaipi ogulitsa. Kumbali yotsatsa, CRM ndiyothandiza kutsata mayendedwe oyenerera kutsatsa ndi mwayi. 

CRM ndiyofunikira kuthana ndi kusiyana pakati pa magulu otsatsa ndi ogulitsa ndikupeza mayendedwe abungwe lonse.

Zitsanzo za CRM

Pali zida zambiri za CRM pamsika. Nawa maimidwe angapo:

  • Salesforce - Salesforce ndiwotsogolera pulogalamu ya CRM yochokera mumtambo yamabizinesi amitundu yonse. Ngakhale CRM ndiyopereka pachimake pa Salesforce, kampaniyo idakulitsa mizere yazogulitsa kuti iziphatikizira makasitomala, kutsatsa kwachangu, komanso mayankho azamalonda. Ndi pafupifupi 19% yathunthu pamsika, Salesforce ikulamulira malo a CRM. Ndipo pazifukwa zomveka - nsanjayi imakhala yotchuka kwambiri pakati pa ogwiritsa ntchito ndi ofufuza chifukwa champhamvu zake zamtambo, makamaka zikafika pamalo ogwirira ntchito.

Lumikizanani Highbridge Pothandizidwa ndi Salesforce

CRM yogulitsa katundu

  • CRM Yokhumudwitsa - CRM Yokhumudwitsa Yapangidwira makamaka mabizinesi ang'onoang'ono omwe amafunikira chida chosavuta popanda mabelu onse ndi mluzu. Ndi zachindunji, ndipo mutha kunena, "zosakhumudwitsa"!

Lowani CRM Yosakwiyitsa

CRM Yokhumudwitsa

Mayang'aniridwe antchito

Pulogalamu yoyang'anira polojekiti imalola magulu kusinthitsa kulumikizana, kuyendetsa mayendedwe a ntchito, ndikuwona zomwe zachitika pakadali pano, zonse m'malo amodzi. 

Zimakhala zachilendo kwa ogulitsa kuti azigwira ntchito m'malo ogwirizana omwe makamaka amapangidwa ndi projekiti. Ziribe kanthu momwe mungagwiritsire ntchito malonda, chida choyang'anira ntchito ndikofunikira kuti mukhale olongosoka ndikuwunika momwe ntchito ikuyendera. 

Mayankho ambiri mgululi azithandizanso kuti mupange mayendedwe azomwe mukuchita tsiku lililonse / sabata iliyonse, kukuthandizani kuti musayankhe mlandu pazomwe zidzachitike. Izi ndizothandiza makamaka ngati gulu lanu limagwira ntchito kwathunthu kapena pang'ono.

Zitsanzo za Project Management Software

Kuwongolera kwa projekiti ndi msika wokhala ndi anthu ambiri, wokhala ndi mayankho ambiri pamitengo yosiyanasiyana. Zitsanzo ndi izi:

  • Asana - Asana ndi yankho lokhazikika lazoyang'anira mabizinesi amitundu yonse. Chidachi chimapereka magawo osiyanasiyana oyang'anira ntchito omwe amalola mgwirizano ndi makonda. Asana amathandizira kugwirira ntchito kwamagulu komanso ntchito yaumwini, kulola wogwiritsa ntchito momwe angasinthire momwe ntchito ikuyendera ndikuthandizira kuyambitsa magulu. Ogwiritsa ntchito amatha kupanga ntchito zawo mu kalendala, zomwe zimapangitsa kuti zikhale zosavuta kuwona zomwe zikuyenera komanso nthawi.

Yesani Asana Kwaulere

Asana Project Management

  • Wrike - Wrike ndi chida chowongolera polojekiti chomwe chimamangidwa ndimakampani omwe ali ndi ziwonetsero zambiri pakukula kwakanthawi. Ngakhale Wrike imapereka zophatikizika zambiri zama bizinesi, yankho likugwirabe ntchito pakati pamisika yamisika komanso mabizinesi ang'onoang'ono.

Yambirani Kwaulere pa Wrike

Wrike Project Management

Mu 2016, kampaniyo idakulitsa mzere wazogulitsa zake kuti muphatikize Wrike for Marketers, chida chopangidwira kutsanzira magwiridwe antchito wamba otsatsa. 

Wrike for Marketers ali ndi mwayi wapadera wothandizira magulu otsatsa kuti azichita zinthu mwadongosolo monga kuchita zinthu, kukonza zochitika, komanso kuyambitsa msika. Chidachi chimaperekanso ma tempuleti akuthandizani kuti muyambe.

Makampani Ogulitsa

Mapulogalamu azotsatsa amathandizira magulu otsatsa kuti azisintha mayendedwe okhudzana ndi kutsogolera, kutumizira anzawo, komanso ntchito zotsatsa maimelo. 

Kupatula pazowonekeratu zopulumutsa nthawi zomwe zimabwera ndi chida chamtunduwu, mapulogalamu azotsatsa amathandizanso kupanga uthenga wokomera anthu pamakampeni osiyanasiyana osafunikira kuyeserera. Makampeniwa atha kukhazikitsidwa kuti azingochitika usana ndi usiku, ngakhale simulipo kuti muwongolere.

Zitsanzo Zotsatsa

Ndizofala kuti zida zotsatsira zokha ziziphatikizidwa ndi matekinoloje ena papulatifomu imodzi yonse. 

  • HubSpot - HubSpot ndi nsanja yotchuka yopita patsogolo yomwe cholinga chake ndi kupereka mabizinesi pogulitsa, kutsatsa, ndi zida zothandizira makasitomala zomwe akufunikira kuti achite bwino. HubSpot's Marketing Hub ndiye mtsogoleri wotsogola wotsatsa papulatifomu. Chidachi chimakhala ndi kuthekera kwakukulu kokhudzana ndi mbadwo wotsogolera, kutsatsa maimelo, ndi ma analytics.

Yambani ndi HubSpot

Malo Otsatsa a Hubspot

  • Mailchimp - Zomwe zidayamba ngati ntchito yotsatsa maimelo idakula kukhala nsanja yotchuka ya Mailchimp yopangira mabizinesi ang'onoang'ono. 

Lowani ku Mailchimp

Makampani Ogulitsa Email

Mailchimp ndiyosangalatsa kwambiri mabizinesi ang'onoang'ono chifukwa cha mapulani ake osinthika amitengo.

Pali mtundu waulere womwe umapereka ntchito zonse zoyambira zotsatsa zamabizinesi koyambirira kwawo. Mailchimp imaperekanso dongosolo lolipira-momwe mukupita kumagulu omwe amangokonzekera kugwiritsa ntchito chida apa ndi apo.

Zida Zogwiritsa Ntchito Makina Osakira

Mapulogalamu a Search engine optimization (SEO) amapangidwa kuti athandize mabizinesi kuti athe kukonza zosaka zawo zakuthupi ndikudziwika bwino. 

Zida za SEO zimapereka zinthu zingapo zothandiza kuthandiza otsatsa kuchita kafukufuku wamawu osakira, kupanga ma backlink, ndikuwunikanso zomwe zili patsamba lino kuti zikwaniritse kukula kwa digito. Zambiri mwa njirazi zilinso ndi ma analytics omwe amathandiza ogwiritsa ntchito kudziwa momwe angayesere SEO.

Katundu wogulitsa kwambiri amalimbikitsa gulu lanu lazamalonda kuti lipange zisankho molimba mtima. Monga SEO, ndikofunikira kuti ndikhale ndi chida chofufuzira ngati Semrush, chida cholumikizira ngati Ahrefs, ndi chida cha analytics monga Google kapena Adobe Analytics. China chilichonse ndichabwino kukhala nacho, koma sikofunikira.

Liam Barnes, Katswiri Wamkulu wa SEO ku Malangizo

Zitsanzo za Software ya SEO

Nkhani yabwino. Simuyenera kukhala katswiri wodziwa kugwiritsa ntchito pulogalamu ya SEO. 

Mayankho ambiri a mapulogalamu a SEO ndiwosavuta kugwiritsa ntchito, ngakhale kwa oyamba kumene. Kumbali inayi, pali zida zapamwamba za SEO kunja uko zomwe zimafunikira kuthekera kwamapulogalamu aluso kwambiri. Zonse zimatengera cholinga chomwe mukufuna kukwaniritsa mwa kusaka kwachilengedwe!

  • Ahrefs - Ahrefs amapereka zida zambiri za SEO ndi kuthekera kosiyanasiyana kuphatikiza kafukufuku wamawu, kutsata maudindo, kulumikizana kwa ulalo, ndi kupereka malipoti. Ichi ndi chinthu chonse-m'modzi chomwe chidapangidwa kuti chithandizire otsatsa ndi akatswiri a SEO amitundu yonse kuti akwaniritse kuchuluka kwamagalimoto.

Yambani Mayeso Anu a Ahrefs

Ahrefs SEO Platform

Ahrefs adayamba ngati chida cham'mbuyo; komabe, zopereka zake zokulitsa zidapangitsa kampaniyo kukhala wosewera wamkulu mu SEO space. Ngati mukufuna chida chosavuta patsamba la SEO chomwe chimachita (pafupifupi) chilichonse, Ahrefs atha kukhala chisankho kwa inu.

  • SciderFrog's SEO Spider - ScreamingFrog ndi kampani yakusaka yaku UK yodziwika ndi SEO Spider product. SEO Spider ndiwotcheru wodziwika pawebusayiti yemwe amagwiritsidwa ntchito popanga kafukufuku wowzama wa SEO. Pogwiritsa ntchito chida, otsatsa amapeza maulalo osweka, owunikanso owunikanso, apeza zokopa, ndi zina zambiri. Yankho la SEO Spider limagwira ntchito yofunika kwambiri yomwe imagwirizana kwambiri ndi ma SEO aukadaulo. Chida ichi chimagwiritsidwa ntchito bwino kuphatikiza ndi chida cha SEO chonse, monga Ahrefs. Ngati mwatsopano pazinthu zaluso, ScreamingFrog imapereka mtundu waulere womwe uli ndi magwiridwe antchito oyang'anira.

Tsitsani Screaming Frog SEO Spider

Social Media Management

Zida zapa media media zimapereka magwiridwe antchito omwe amalola ogwiritsa ntchito kukonza zolemba, kulumikizana ndi maukadaulo apamwamba, ndikuwunika momwe akutchulira ... kungotchulapo ochepa. 

Izi zitha kukhala zothandiza makamaka kwa mabungwe kapena makampani akuluakulu omwe amayendetsa makanema ambiri nthawi imodzi. Zolemba zitha kukonzedwa masiku kapena milungu isanakwane, zimakupatsani mwayi wogwiritsa ntchito nthawi yochulukirapo m'malo mongofalitsa chilichonse pamanja.

Zitsanzo za Social Media Management

Zida zina zamagulu onse ndizomwe zili ndi magwiridwe antchito osiyanasiyana, pomwe zina zimakhala zapulatifomu kapena zimangoyang'ana mbali imodzi, monga kuwunikira media. Tiyeni tiwone zitsanzo zingapo:

  • Mphukira Mwachikhalidwe - Mphukira Yapadera ndi chida chamatsenga chonse chazosamalira media. Njirayi imapatsa ogwiritsa ntchito zonse zomwe zikuphatikiza posintha zokha, ma analytics a granular, komanso malipoti a magwiridwe antchito.

Yambitsani Kuyeserera Kwaulere Kwa Anthu

Mphukira Yachikhalidwe - Social Media Management

Mphukira Yachikhalidwe imadziwika ndi mawonekedwe ake ogwiritsa ntchito komanso malipoti apamwamba. Ngati kutsatsa kwapa media media ndikoyendetsa bwino bizinesi yanu, Mphukira ndiyofunika ndalama zake.

  • Hootsuite - Hootsuite ndi njira yodziwika bwino yosamalira makanema yopangira anthu ndi mabizinesi azithunzi zamitundu yonse. Chidachi chimapereka zinthu zanthawi zonse monga kusanja positi, komanso zina zotsogola monga ma dashboard omwe angasinthidwe, kasamalidwe ka zotsatsa malonda, ndi ma analytics anzeru zamabizinesi.

Funsani Chiwonetsero cha Hootsuite

Hootsuite Social Media Management

Chosiyanitsa chachikulu cha Hootsuite? Mitengo yake yotsika mtengo. Palinso gawo laulere lomwe limalola kuchepa kwamachitidwe. Ngati gulu lanu likufuna yankho lotsika mtengo lomwe likugwirabe ntchito, Hootsuite ndichotheka.

Njira Yogwiritsira Ntchito

Dongosolo loyang'anira zinthu (CMS) limapereka magwiridwe antchito kusamalira, kusunga, ndi kufalitsa digito. Izi zikuphatikiza zolemba, zithunzi zopangidwa, makanema, mawu, ndi zinthu zina zonse zadijito zomwe zimawonjezera kutsambali. CMS imakupatsani mwayi kuti muzisunga izi zonse osafunikira kupanga nambala yatsopano kuyambira pachiyambi.

Ngati gulu lanu likufuna kupanga zatsopano nthawi zonse, ndiye kuti yankho la CMS ndilofunikira. Zida zambiri za CMS zimaperekanso ntchito zowonjezera za SEO zomwe zimapangitsa kuti zikhale zosavuta kukhathamiritsa zomwe zasaka - zomwe zingathandize kuti zidziwike. 

Zitsanzo za CMS

Kusankha CMS yoyenera yamabizinesi anu kumatha kukhala kovuta chifukwa chida chimayenera kuphatikizidwa mosasunthika ndi zomangamanga zomwe zili patsamba lanu. Mwamwayi, mayankho ambiri okhutira adapangidwa kuti azichita izi. Pansipa mupeza njira ziwiri zodziwika:

  • Hubspot CMS Pankakhala - Monga tanenera kale, HubSpot ndiwotsogolera pulogalamu yotsatsa, kugulitsa, komanso magulu othandizira makasitomala. Kupereka kwa HubSpot CMS ndi njira yotchuka m'magulu ambiri otsatsa zotsatsa. Zina mwazinthu zofunikira zimaphatikizira zolembalemba, cholembera cholembera cholemera, komanso ma dashibodi olimba.

Funsani a HubSpot Chiwonetsero cha CMS

CMS ya Hubspot

Popeza nsanja ya HubSpot imabwera kale ndi mayankho ena omangidwa monga CRM ndi kutsatsa kwachangu, iyi ndi njira yabwino kwa otsatsa omwe akufuna chinthu chimodzi. Kuphatikiza apo, HubSpot CMS imakulolani kutero sakanizani komanso machesi Mawonekedwe. Ngati mukufuna kuchititsa blog yanu papulatifomu ina, komabe mugwiritseni ntchito CMS ya HubSpot patsamba lanu, mutha.

  • WordPress - WordPress ndi makina osakira osanja. Pulogalamuyi imagwira ntchito m'njira yomwe imalola ogwiritsa ntchito kukhazikitsa mapulagini ndi ma tempuleti osiyanasiyana kuti azisintha magwiridwe antchito ndi mawonekedwe a tsamba lawo.

Yambitsani tsamba la WordPress

WordPress CMS

WordPress ndi chimodzi mwazida zakale kwambiri zomwe zimagwiritsidwa ntchito kwambiri pa CMS pamsika. Ndizinenedwa kuti, ndi chida chodziyang'anira, zomwe zikutanthauza kuti mukufunikirabe kupeza wopezera masamba awebusayiti ndikupanga code yanu kuti igwire ntchito. 

Kwa wogulitsa chatekinoloje yemwe akufuna mwayi wokhazikika wosankha, WordPress idzakhala bwenzi lanu lapamtima. 

Pangani Zanu Kukhala Zanu

Ndikofunika kuzindikira kuti mndandandawu suli pafupi kwambiri. 

Ngati ndinu jack wa malonda onse, mutha kugwiritsa ntchito mapulogalamu onsewa kenako ena; mutha kukhala ndi zida zosiyanasiyana zomwe zimagwira bwino ntchito pazolinga zanu. Ngati gawo lanu limayang'ana kwambiri ntchito yokhudzana ndi hyper, monga kutsatsa kwadijito, ndizotheka kuti malo anu otsatsa amaoneka ochepera. 

Chofunika kwambiri pamatekinoloje aukadaulo ndikuti muli ndi mphamvu yopanga kukhala yanu. Ndili ndi malingaliro awa, mutha kufotokozera pang'ono zida zofunika kwambiri zomwe zingapangitse gulu lanu lotsatsa kukhala lopambana mwapadera.

Pulogalamu yotsatsa ndiyamphamvu ngati munthu amene akugwiritsa ntchito. Dziwani momwe gulu la Directive lingathandizire bizinesi yanu pitilizani kupitako kwanu kwamatekinoloje kuti mupereke zotsatira zotsatsa zotsatsa.

Kuwulura: Pali maulalo othandizira omwe agwiritsidwa ntchito munkhaniyi.

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