Mvetsetsani. Khalani pa Brand. Pangani chidaliro.

khadi-monitor.png Ngakhale njira zotsatsa zotsatsa pa intaneti zitha kukhala zozizilirapo kuposa zotsatsa zakale zosasangalatsa, kuzizilitsaku sikukuthandizani kuti mugwire ntchito yodziwitsa. Ma touchpoints onse ndi mwayi wabwino wowonjezera chikondi chanu ndi omvera anu.

  1. Mvetsetsani momwe munthu yemwe ali mbali ina ya zokambiranazo akugwiritsira ntchito teknoloji ya digito. Kodi ali womasuka pamlingo wanji kuti azichita nanu pofika pano? Ngati akutanganidwa ndikufufuza imelo nthawi yamalonda asanathamange pamisonkhano itatu yobwerera kumbuyo, kodi akufunadi kuti muzipumira pakhosi pake ndikupatsani zonyansa? Kodi zothandiza, zomwe mukudziwa kuti akufuna, zingakhale zoyenera? Mwina. Mwina ayi. Yesetsani kumvetsetsa. Ndipo gwiritsani ntchito kumvetsetsa kwanu kupanga uthengawo ndikugwiritsa ntchito bwino media.
  2. Nthawizonse muzichita zinthu zogwirizana ndi lonjezo la mtundu wanu komanso umunthu wanu. Kuwongolera kwama Brand sikungowonetsetsa kuti logo yanu ikuwoneka pamalo oyenera ndikugwiritsa ntchito mitundu yoyenera nthawi zonse. Zinthu izi zitha kuthandiza. Chofunika kwambiri, malo aliwonse okhudza mwayi ndi mwayi wowonetsa mtundu wanu ndikukhazikitsa kapena kulimbikitsa kudalirana. Kodi zopereka zokhumudwitsa zomwe tafotokozazi zikugwirizana ndi mtundu wanu? Ngati zokhumudwitsa komanso zosokoneza ndi gawo la mtundu wanu (zabwino zonse), perekani. Koma, ngati omvera anu akukudziwani ngati china, sinthani kulumikizana kwanu. Chilichonse chomwe mungachite, dziwani kuti ndinu ndani komanso zomwe mumayimira kenako perekani pamtunduwu kuti mukhale odalirika.
  3. Mvetsetsani momwe omvera amalumikizirana ndi media komanso mauthenga omwe mumapereka. Ntchitoyi siyingachitike chifukwa choti mwakakamira. Gwiritsani ntchito zidziwitso, zokambirana, kapena mayankho ena aliwonse omwe mungapeze kuti mumvetsetse momwe omvera anu amakhalira ndikusintha njira zanu, mapulani ndi machitidwe anu.

Mfundo imodzi

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