Media Social - Kupambana Kosayerekezeka?

kuyeza roi media media

Chithunzichi chimayang'ana kwambiri maphunziro atsopano ochokera ku EMarketer, HubSpotndipo Social Media Today kuyika ROI yoyezera pazoyeserera.

Kuchokera pa Pagemodo infographic, Kupambana Kwambiri: M'zaka zingapo zapitazi, mabizinesi ang'onoang'ono komanso akulu asintha kwambiri malonda awo pazanema, akukhulupirira kuti kulowa nawo mabungwewa kudzabwezeretsa ndalama ku Return on Investment (ROI). Zowona, ROI yapa media media - mosiyana ndi njira zina zotsatsira - imayesedwa ndi momwe imakhudzira, m'malo mongobwezera ndalama. Chaka chino, otsatsa amalonjeza kupereka zonse ziwiri. Tikuwona ngati nthawi ya ROI yowonekeradi pazanema ili pano.

Ndikukhulupirira kuti ROI muma media zitha kuyezedwa kale, koma zimakwaniritsidwa m'magulu angapo. Pakhoza kukhala kutembenuka kwanthawi yomweyo, kutembenuka kwachindunji kuchokera kwa mafani ndi omwe akutsatira malonda, kuphatikiza pakusintha kwanthawi yayitali ndiulamuliro wopangidwa kwakanthawi. Sizovuta kutenga dola iliyonse yomwe mwapeza ndi njira zapa media, koma mutha kutsata mokwanira kuti muwonetse kubweza bwino pazogulitsa.
roi media media infographic

Mfundo imodzi

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    Bizinesi iliyonse ili ndi zolinga zosiyanasiyana zapa media media kotero ndizosatheka kudziwa kukula kwake kumakwanira mapulani onse a ROI. Mabizinesi ena amakhudzidwa kwambiri ndi kutengapo gawo pomwe ena amakhudzidwa ndi kutembenuka.  

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