Momwe Kugulitsa Kwapaintaneti ndi Kutumiza Kumasinthira mu 2015

2015 UPS Online Shopper Kusintha kwa Khalidwe

Ndili ku Chicago ku IRCE ndipo ndikusangalala kwambiri ndi mwambowu. Chiwonetserocho ndi chachikulu kwambiri kotero sindikutsimikiza kuti ndikwaniritsa zonse zomwe zachitika masiku angapo apitawa - pali makampani ena odabwitsa omwe tikulemba. Kuzindikira kwamisala pazotsatira zoyesedwa ndi owonetsa onse pano ndikotsitsimutsanso. Nthawi zina ndikapita kumisonkhano ina yotsatsa, zina mwazigawo ndikuwoneka ngati zimachoka pamakampani omwe amafunika kupeza zotsatira zachuma.

Dzulo ndinapita kukambirana za UPS ndi Gian Fulgoni, Chairman ndi Co-founder wa comScore komwe UPS imatulutsa chaka chilichonse UPS Kugunda kwa Wogula Paintaneti (zolembedwazo ndizolumikizana kumanja kumanja) ndipo kafukufukuyu akuwonetsa kuti kusintha kwamanambala awiri pamachitidwe ogula pa intaneti akupitilizabe kukhala wamba.

Mfundo zazikulu kuchokera ku UPS Pulse ya Online Shopper

  • Kugula Zazing'ono ndi Zam'deralo - Chatsopano paphunziro la chaka chino, ogula ambiri (93%) amagula kwa ogulitsa ang'onoang'ono. 61% adagulitsidwa m'malo awa chifukwa amapereka zinthu zapadera, 49% sanapeze zomwe amafunikira m'masitolo achikhalidwe ndipo 40% amafuna kuthandizira mabizinesi ang'onoang'ono.
  • Kugula Padziko Lonse - Kuphatikiza apo, 40% ya ogula adagula kuchokera kwa ogulitsa kunja kwa US, pafupifupi theka (49%) akuti adachita izi kuti apeze mitengo yabwino, ndipo 35% adati akufuna zinthu zomwe sizikupezeka m'masitolo aku US.
  • Mphamvu Zamagulu Aanthu - Makasitomala ambiri amalumikizana ndi zinthu zogula kudzera pa TV ndi ma 43% akuti amapeza zatsopano patsamba lapa TV. Facebook ndiye njira yotsogola kwambiri koma ogula amalandiranso masamba owonera monga Pinterest.
  • Zamalonda a digito - Zogulitsa zikupitilizabe kusinthika monga ena ogula pa intaneti amaganiza kuti amagwiritsa ntchito matekinoloje a m'manja: 33% amapeza zolemba zama shelufu zokongola, 29% adati aganizira zolipira mafoni, ndipo 27% adati ali ndi mwayi wogwiritsa ntchito zowonera kuti alandire zambiri, kugula kapena konzani zotumiza.
  • Kutumiza kwaulere - Kutumiza kwaulere kumakhalabe chinthu chofunikira kwambiri potuluka malinga ndi 77% yaogula pa intaneti. Oposa theka (60%) awonjezera zinthu m'ngolo yawo kuti ayenerere kutumizidwa kwaulere. Kafukufukuyu akupereka chidziwitso chothandizira ogulitsa kuwonjezera malonda - 48% ya omwe amagula pa intaneti ati amatumiza zinthu m'sitolo, pomwe 45% ya iwo akuti adagulanso zina akamanyamula oda yawo.
  • Kubwerera Kwaulere - Malinga ndi malipoti, 62% yokha ya ogula ndi omwe amakhutira ndi njira yobwezera pa intaneti: 67% amawunikiranso ndondomeko yobwezera ya wogulitsa asanagule, 66% amafuna kutumiza kwaulere, 58% akufuna kusowa kobvuta "palibe mafunso ofunsidwa" Return policy, ndipo 47% akufuna cholemba chosavuta chosindikizira.
  • Zotumiza Zina - Poyerekeza ndi kafukufuku wa chaka chatha, ogula ambiri ali otseguka pakusintha njira zina. Mu 2014, 26% adati akufuna kuti phukusi liperekedwe kumadera ena osati kwawo, chaka chino lakwera mpaka 33%. UPS ikuyesa ngakhale kunyamula zodzipangira zokhazokha m'mizinda ina pakadali pano.
  • Kutenga Sitolo - Pafupifupi theka (48%) laogula pa intaneti agwiritsa ntchito zombo kuti asunge chaka chathachi, ndipo 45% yaogulawo adagulanso zina atagula pa intaneti.

Mutu umodzi wazokambirana womwe unali wosangalatsa kwa ine: ogula sinthani njira zogulira pakati pa mafoni ndi desktop. Mitengo yosinthira mafoni ikutsalira kwambiri pakompyuta. Ziwerengero ndizosintha kwamtundu wa 0.5% mpaka 3% ya desktop yosintha. Izi sizitanthauza kuti wogula ali osasintha… Nthawi zambiri amasuntha pakati pa ziwirizi. M'malo mwake, a Fulgoni adanena kuti kukula kwakukulu kwa mawonedwe amafoni atsopano ngati iPhone 6+ atha kukhala ndi udindo pakukweza kwakung'ono kwamitengo yogulitsa mafoni ndi mitengo yosinthira.

Ogulitsa akuyenera kupitiliza kupititsa patsogolo mafoni awo, monga 38% omwe ali ndi foni yam'manja koma osagwiritsa ntchito pogula zomwe zanenedwa kuti sizazikulu kapena zomveka bwino, ndipo 30% adati ndizovuta kufananiza zinthu.

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2015 Kugula Kwapaintaneti ndi Kutumiza Paintaneti

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