Chifukwa Chomwe Zopangidwa Ndi Ogwiritsa Ntchito Zimalamulira Zapamwamba M'badwo wa Social Media

okhutira ndi ogwiritsa ntchito

Ndizosangalatsa kuwona momwe ukadaulo wasinthira munthawi yochepa chonchi. Zapita kale masiku a Napster, MySpace, ndi kuyimba kwa AOL komwe kumalamulira msika wapaintaneti.

Masiku ano, malo ochezera azama TV amalamulira kwambiri m'chilengedwe cha digito. Kuchokera pa Facebook mpaka Instagram kupita ku Pinterest, oyankhulirana awa akhala gawo lofunikira m'miyoyo yathu ya tsiku ndi tsiku. Osangoyang'anitsitsa kuchuluka kwa nthawi yomwe timathera pa TV tsiku lililonse. Malinga ndi Stastista, munthu wamba amawononga ndalama 118 mphindi tsiku lililonse kusakatula masamba azanema. Zakhala momwe timalumikizirana, kufotokoza malingaliro, komanso kugulitsa malonda kwa makasitomala padziko lonse lapansi.

Tiyeni tiwone momwe mabizinesi amagwiritsira ntchito makanema ochezera kuti akule mtundu wawo, ndikusandutsa asakatuli osasamala kukhala makasitomala okhulupirika.

eCommerce, Social, ndi UGC: Kulumikizidwa Kwamuyaya

Dziko la eCommerce mwachangu lakhala malo ampikisano kwambiri pamabizinesi kuti achite bwino. Ndi makampani omwe amakhala pa intaneti komanso pa intaneti akufuna kupanga ndalama ndikupeza mphamvu zapa media media, kusiyanitsa mtundu wanu ku mpikisano kwakhala kovuta kuposa kale.

Ndiye kodi ogulitsa bwino pa eCommerce amachita bwanji? Yankho ndizopangidwa ndi ogwiritsa ntchito.

Munkhaniyi, tifotokoza mozama chifukwa chake zomwe ogwiritsa ntchito ndi chida chofunikira kwambiri chomwe mungagwiritse ntchito pazaka zapa media. Tidzakhudza nsanja iliyonse yayikulu yapa media, ndikuphimba maupangiri ndi machitidwe abwino ogwiritsira ntchito UGC ndikuthandizira bizinesi yanu kuwongolera pagulu lililonse.

Amati okhutira ndi mfumu. Tikukhulupirira kuti zinthu zopangidwa ndi ogwiritsa ntchito tsopano ndi mfumu. Bwerani mudzapeze chifukwa chake:

Sinthani tsamba lanu la Instagram kukhala malo ogulitsira

Tikukhala m'dziko lopanda chidwi chathu nthawi zonse. Pa malo ochezera a pa Intaneti makamaka, ogwiritsa ntchito ali ndi chidwi chofuna kusanthula ndi kupukusa kuposa kuwerenga zilembo zazikuluzikulu. Ichi ndichifukwa chake Instagram yakhala mphamvu yowerengera, ndikupanga gawo lalikulu la ogwiritsa ntchito mokhulupirika pazithunzi zawo.

Zambiri zimathandizira kupambana kwawo. M'malo mwake, munjira zonse zapaulendo, magalimoto obwera ku eCommerce malo ogulitsira kuchokera ku Instagram amakhala otalikirapo kwambiri pamasekondi 192.4. Tchati chili pansipa chikuwonetsa momwe Instagram imakhalira mpaka mpikisano:

instagram magalimoto

Ndiye mumagwiritsa ntchito bwanji mphamvu ya Instagram ndikugwiritsa ntchito nsanja kuti muyambe kugulitsa? Zopangidwa ndi ogwiritsa ntchito, inde.

Anthu mwachidwi amakhulupirira zithunzi ndi zomwe zili kuchokera kwa makasitomala enieni, odalirika kuposa ogulitsa okha. Amalola makasitomala kuwona kuti zinthu zomwe mumagulitsa zikukondedwa ndi ogula padziko lonse lapansi.

Yesani kujambula zithunzi zopangidwa ndi ogwiritsa ntchito pa Instagram ndi chinthu chosangalatsa chatsopano chomwe chatulutsidwa posachedwa ndi Yotpo chotchedwa Instagram yogula. Instagram yogula imalola malonda a eCommerce kuti asinthe makanema awo a Instagram kuti azitha kugula. Njirayi ndiyosavuta.

Tsamba lofananira lolumikizidwa mu mbiri yanu ya Instagram, mawonekedwe ogulitsira a Instagram ndi chithunzi cha tsamba lanu loyambirira la Instagram. Izi zimatsimikizira kuti makasitomala akupeza zokumana nazo zosavuta zomwe akuyembekeza, koma ndikuwonjezera zomwe akupanga zomwe zitha kugula. Kupanga izi zomwe akuwona kuti ndizogwiritsa ntchito ndi chida champhamvu kwambiri.

Chitsanzo chabwino cha wogulitsa pa eCommerce yemwe amagwiritsa ntchito mwayi wophatikizira UGC ndi Shoppable Instagram ndi Otsatira. Wogulitsa malo odziwika bwino, adazindikira mphamvu yakusintha zithunzi zopangidwa ndi ogwiritsa ntchito pa Instagram kukhala maulalo omwe angagulidwe pakadina batani. Monga mukuwonera pansipa, zotsatira zake ndi shopu yoyera, yolimbikitsidwa ndi makasitomala yomwe imawoneka ngati wosuta sanachoke pa Instagram:

@alirezatalischioriginal

Tsatirani kutsogolera kwa Hamboard, ndi awiri awiri a Shoppable a Instagram komanso zomwe zimapangidwa ndi ogwiritsa ntchito kuti muchite bwino pa eCommerce pa Instagram.

Gwiritsani ntchito kuwunikira kwa UGC kuti kutsatsa kwanu pa Facebook kutuluke pagulu

Tonsefe timadziwa nkhani ya Facebook kukhazikika pagulu. Kuchokera pa lingaliro mu chipinda chogona ku Harvard kupita ku bizinesi yamabiliyoni ochulukirapo, Facebook ndiye chimake cha kupambana pazanema m'zaka za zana la 21. Pulatifomu ikupitilizabe kusintha, ndikusintha momwe timalumikizirana ndi kulumikizana wina ndi mnzake.

Pabizinesi iliyonse, sipangakhale malo abwinoko otsatsira malonda anu kuposa Facebook. Sikuti zimangopangitsa kuti njirayi ikhale yosavuta momwe ingathere, komanso kufikira kwa zotsatsa zanu kwa omwe angakhale ogula kumatha kukhala kosatha.

Njira yabwino kuti otsatsa anu akope ogwiritsa ntchito a Facebook ndikugwiritsa ntchito zomwe zidapangidwa kuchokera kwa makasitomala akale. Mwa kungowonetsa ndemanga zabwino kuchokera kwa kasitomala wokondwa patsamba lanu la Facebook, ROI ya mankhwalawa imakwera kwambiri.

Tengani NTHAWI YANGA, monga sitolo yodzikongoletsera yapaintaneti, mwachitsanzo. Kampani yopanga zodzikongoletsera yopitilira mibadwo 3, adazindikira mwachangu mphamvu zapa media media ndikufunika kopezeka pa intaneti.

Ndi Facebook pokhala chimphona chachitukuko, a MYJS adazindikira kuti kutsatsa pa Facebook ndikofunikira. Atayamba kugwiritsa ntchito Yotpo ndi UGC mu Zotsatira za Facebook pogwiritsa ntchito ndemanga kuchokera kwa makasitomala am'mbuyomu, maselo awo amasintha kwambiri. UGC idapangitsa kutsika mtengo kwa kugula kwa 80%, pomwe nthawi yomweyo kumapanganso kuwonjezeka kwa 200% pamitengo yodutsamo.

Malo otsatsa pa Facebook amakhala ndi mabizinesi mazana masauzande ambiri. Kugwiritsa ntchito UGC mkati mwa kutsatsa kwanu kwa Facebook kungakhale yankho kuti anu aziwoneka bwino.

Sitolo yamiyala yamtengo wapatali

Pinterest: Chida chanu chinsinsi chazanema chomwe chimakhumba zomwe zimapangidwa ndi ogwiritsa ntchito

Nthawi zambiri amanyalanyazidwa potchula malo akuluakulu ochezera, Pinterest amayenda pansi pa radar kupita kuzinthu zambiri zogulitsa pa intaneti. Chikhulupiriro cholakwika ichi chakuti Pinterest sichofunikira monga enawo ndikuwunikira ndi kampani iliyonse yomwe imaganiza motere. Pinterest ndi imodzi mwazomwe zikukula kwambiri zapa media media zomwe zimakhala zogwira ntchito modabwitsa, ofunitsitsa kugula ogwiritsa ntchito.

UGC imasewera mosiyana, komabe kofunikira kwambiri pa Pinterest. Ndi mabizinesi ogwiritsa ntchito "matabwa" ndi "zikhomo", Pinterest ndiye nsanja yabwino kwambiri yolola makasitomala kuwonetsa kuyamika poteteza zomwe zimapangidwa ndi ogwiritsa ntchito m'mabungwe awa.

Chimodzi mwazinthu zopambana kwambiri pa eCommerce, Warby Parker, imagwiritsa ntchito UGC pa Pinterest mwangwiro. Adapanga gulu lotchedwa Anzathu M'mawonekedwe Athu, pomwe amawonetsa otchuka pa intaneti ovala magalasi awo m'malo osiyanasiyana. Ndi otsatira 35 zikwi zikwi pa bolodi iyi yokha, Warby Parker adazindikira ndikugwiritsa ntchito mwayi wawo wogwiritsa ntchito zomwe zidapangidwa ndi ogwiritsa ntchito ngati gawo limodzi la iwo Njira yotsatsa Pinterest.

zikhomo zotchuka

Tikukhala m'dziko lolamulidwa ndi makanema ochezera

Timapeza zidziwitso zathu kuchokera kuzakudya zatsopano m'malo mwa nyuzipepala. Timayang'ana zambiri pazakusaka m'malo mwa malaibulale; Chilichonse chilipo pamalangizo athu a digito. Kaya izi ndi zabwino kapena zoyipa pagulu ndizokambirana pagulu komanso malingaliro. Zomwe sizikukangana, komabe, ndikofunikira kwa UGC mkati mwazosangalatsa. Zomwe zimapangidwa ndi ogwiritsa ntchito zimapangitsa chidwi komanso kudalirika pakati pa kampani ndi ogula, zomwe pazanema ndizovuta kuchita. Kaya ndi Facebook, Instagram, kapena Pinterest, zomwe ogwiritsa ntchito azipanga komanso zanema zidzalumikizidwa kwazaka zambiri komanso zaka zikubwerazi.

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