Kuyesa Kwogwiritsa Ntchito: Pakufunikiranso Kuzindikira Kwaumunthu Kuti Mukwaniritse Zomwe Amachita Akasitomala

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Kutsatsa kwamakono ndizokhudza kasitomala. Kuti muchite bwino pamsika wotsatsa makasitomala, makampani akuyenera kuyang'ana pazomwe akumana nazo; Ayenera kumvera chisoni ndikumvera malingaliro amakasitomala kuti apititse patsogolo zomwe akumana ndikupereka. Makampani omwe amavomereza kuzindikira kwaumunthu ndikupeza mayankho oyenera kuchokera kwa makasitomala awo (osati kungopeza kafukufuku) amatha kulumikizana bwino ndikulumikizana ndi ogula ndi makasitomala awo m'njira zopindulitsa.

Kusonkhanitsa kuzindikira kwaumunthu kuli ngati kudziyika wekha mu nsapato za makasitomala anu kuti aphunzire, kumvetsetsa ndikusintha ndi zosowa zawo. Ndi kuzindikira kwaumunthu, makampani amatha kutenga luntha lofunikira kuti athe kufikira kasitomala m'njira zatsopano, zatsopano, komanso zothandiza zomwe zingakhudze ndalama, kusungira, komanso kukhulupirika.

Kuyesa Kwogwiritsa Ntchito: Kuwunika Kwazogulitsa

Zochitika zoyipa pamawebusayiti ndi mapulogalamu, komanso mdziko lenileni, sizongokhumudwitsa makasitomala, zikuwononga makampani mamiliyoni amadola pachaka. Wowonjezera zimapangitsa kukhala kosavuta kuti mabungwe azitha kupeza zomwe akufuna kuchokera kumsika womwe akufuna - kulikonse komwe angakhale. Ndi nsanja ya UserTesting yomwe ikufunidwa, mabungwe atha kuzindikira 'chifukwa chake' kuseri kwamayendedwe amakasitomala. Mwakuzindikira cholinga, mabizinesi amatha kusintha ndikupereka zokumana nazo zodabwitsa, kuteteza chizindikirocho, ndikuyendetsa kukhutira ndi makasitomala. Ndi nsanja ya UserTesting, mabizinesi atha:

chandamale- Pezani ndi kulumikizana ndi omvera enieni omwe akufunikira, popanda kuyesayesa, mayendedwe ataliatali kapena ndalama zomwe zimakhudzana ndikulemba anthu pamanja kuti apereke ndemanga.

  • Pezani ogula ndi akatswiri azamalonda padziko lonse lapansi pakufunidwa ndi gulu lalikulu kwambiri, lotsimikizika kwambiri la omwe akuchita nawo kafukufuku.
  • Dinani makasitomala, ogwira nawo ntchito, ndi othandizana nawo kudzera pa imelo, malo ochezera kapena njira zina.
  • Dziwani za anthu ena, pogwiritsa ntchito zosefera, monga kuchuluka kwa anthu, kuchuluka kwa anthu, komanso chikhalidwe cha anthu pazachuma.
  • Lumikizanani ndi omvera apaderadera komanso ovuta kufikira ogwira ntchito mothandizidwa ndi gulu lathu la akatswiri.
  • Onetsetsani kuti mulandila mayankho apamwamba kwambiri kuti muwadziwitse zoyesayesa zanu za CX ndi ogwiritsa ntchito chipani cha 1stTesting chotsimikizika ndikuwunika pagulu la akatswiri.

Muzichita- Sankhani mtundu wamayeso omwe angakupatseni nzeru zothandiza kwambiri, zopanda zovuta kapena zoyeserera pakufufuza.

  • Pezani mayankho munthawi yochepera maola 1-2 pogwiritsa ntchito ma tempuleti, kulemba anthu ntchito mwachangu, ndi mawonekedwe kuti muziyese luso lililonse.
  • Pezani ndemanga pazinthu zilizonse, monga desktop, pulogalamu yam'manja, kapena zokumana nazo zapatsogolo, ndi zinthu zina zilizonse zachitukuko.
  • Kukhazikitsa kosavuta kuti aliyense pagulu lanu athe kupanga maphunziro amoyo kapena olembedwa pa ntchito iliyonse, nthawi iliyonse.
  • Zotsatira patangotha ​​maola ochepa zikutanthauza kuti mutha kuyesa chilichonse chomwe mungafune kasitomala kuzindikira, ndikuchotsa zolingalira zamabizinesi anu - kaya ndi zotsatsa, kupanga mapangidwe, mauthenga otsatsa, zithunzi zampikisano, mtundu wa intaneti.
  • Gwiritsani ntchito ndi akatswiri athu mukafuna thandizo pakupanga maphunziro ovuta kwambiri.

Kumvetsa- Jambulani ndikuwunika mayankho ndi mayankho omveka, kenako ndikulitsa bungwe lonse kuti mukulitse mgwirizano ndi mgwirizano.

  • Ndikumvetsetsa kwamakasitomala m'malo amodzi, kusanthula mwachangu ndikotheka pojambula pazambiri zonse.
  • Chotsani ndikuwonetsa nzeru zamakasitomala zofunikira kuti mugwirizane pazisankho zoyenera ndi njira zotsatirazi.
  • Kugawana maluso kumapangitsa kukhala kosavuta kuyanjanitsa zomwe zapezedwa m'bungwe lonse.
  • Lowetsani kuchokera kwa omwe akukhudzidwa ndikuwonetsa umboni wosatsutsika wazomwe makasitomala amafuna, amafunikira ndikuyembekezera.

Kuyesa Kwogwiritsa Ntchito: Momwe Zimagwirira Ntchito

Kuyesa Kwogwiritsa Ntchito: Zinthu Zofunikira

UserTesting ikupitilizabe kukulitsa nsanja zowunikira anthu ndipo ndawonjezera malo atsopano azithunzi, mawonekedwe ovomerezeka, kuyesa mitengo, kuphatikiza ndi Qualtrics XM Platform, ndi ma tag anzeru.

  • Phatikizani mawunikidwe ndi mayankho amakanema kuti mumvetsetse "chifukwa" cha zomwe makasitomala akuyembekezera
  • Phatikizani nsanja yawo ya Qualtrics XM kuti iwonjezere kuchuluka kwa kafukufukuyu ndi zidziwitso zamakhalidwe, kubweretsa nkhani yayikulu pazakuti "chifukwa chiyani" pazotsatira zakufufuza.
  • Limbikitsani kuphunzira kwamakina kuti muwonetse mwachangu mphindi zofunika kwambiri zamakasitomala
  • Gwiritsani ntchito ma tag anzeru kuti mupeze ndikumvetsetsa nthawi zofunika kwambiri pazokambirana pazakanema
  • Gwiritsani ntchito njira yophunzirira makina kuti muwunikire mayankho a kanema ndikuwunika munthawi yeniyeni. 

Woyesa Kuyesa Wanga Wolemba - Kutumiza Kwanga imapatsa mphamvu makampani kuti azisungitsa makasitomala awo, ogwira nawo ntchito komanso anzawo kuti asonkhanitse malingaliro ndi mayankho. Pofufuza zokumana nazo za omwe adalipo kale, makampani atha kuwonetsetsa kuti akuzindikira zosowa zamabizinesi zomwe sizikukwaniritsidwa pano.

Ndi My Recruit, mutha:

  • Sonkhanitsani pakufuna, kuchitapo kanthu, mayankho ochokera kwa makasitomala omwe alipo, akatswiri amakampani, ndi zina zambiri.
  • Pezani zidziwitso mwachangu kwambiri ndikudziyesa kodzichitira nokha ndi omvera omwe akuwakonda kwambiri.
  • Phatikizani ogwira nawo ntchito ndikupanga chisangalalo cha mtundu wanu ndi malonda.

Kukambirana Kwamtundu Wosuta - Kukambirana Kwathunthu imapereka kuyankhulana kwapamoyo, koyendetsedwa komwe kumangolembedwa ndikulembedwa kuti zitsimikizire kuti maphunziro onse agwidwa ndikugawana nawo gulu lonse. Kuyankhulana Kwamphamvu kumathandizira tsiku limodzi, 1: 1 zokambirana pamasitomala ndikuthandizira kuyankhula kwamakasitomala. Ofunsa mafunso amatha kulingalira zosagwiritsa ntchito mawu, monga mawonekedwe a nkhope ndi kamvekedwe ka mawu kuti amvetsetse bwino wogwiritsa ntchito wotsiriza - ndipo amatha kuthamangitsa mwachangu kapena kuwongolera zokambiranazo kuti zizikambirana mitu ina kapena kumvetsetsa malingaliro amakasitomala. Ndi Kukambirana Kwamoyo, ophunzirawo amapatsidwa mpata wofotokozera zambiri pamafunso, kugawana komwe mavuto adakumana nawo, ndikupatsanso kampani malingaliro owongolera.

Kafukufuku wachitatu akuwonetsa kuti magulu owunikira omwe angakhale nawo amatha kukhala ndi zovuta zambiri. Zina mwazinthuzi ndikuphatikizira nthawi, kuvuta kufunafuna oyesa oyenerera, gulu, komanso kukwera mtengo komanso kukondera. UserTesting imachepetsa zopinga izi pakupanga kafukufuku wogwiritsa ntchito (owongoleredwa kapena osasinthidwa), kufunsa mayankho amakasitomala ndi / kapena kupereka 1: zoyankhulana za 1 zosavuta, zotsika mtengo, zofunikira komanso zenizeni nthawi.

Ubwino Wamabizinesi Wabwino Kwambiri Pakasitomala

Malinga ndi Forrester, Makampani 73% amawona kuti makasitomala amakhala patsogolo, komabe gawo limodzi lokha la makampani ndi omwe amapereka zabwino kwambiri - koma ngati mukufuna kuti makasitomala anu azikhala okhulupirika muyenera kudzipereka kuti mupange zomwe mwakumana nazo. Kuti muthandizire phindu pazandalama, muyenera kuyang'anira ndikuyika ndalama pazochitikira za kasitomala ndikuvomera kuphunzira mosalekeza ndikupeza zomwe zikuchitika nthawi zonse ndikuwongolera zomwe mumapereka kwa wogwiritsa ntchito kumapeto. Masiku ano, utsogoleri pamsika komanso kusiyanitsa mpikisano kumangoganiziridwa kuti ndi ndani amene amapereka makasitomala abwino kwambiri. Makampani omwe amagulitsa ndalama mu CX amapindula ndi kusungidwa kwa makasitomala kwabwino, kukhutira ndi makasitomala ndikuwonjezera mwayi wogulitsa pamsika komanso mwayi wotsatsa.

Tsopano tili panthawi yomwe kasitomala amafunika kwambiri pakampani. Makasitomala amakhala ndi zokumana nazo zabwino pazomwe amaganiza kuti zingakhale zabwino; sizitengera zokumana nazo zomwe adakumana nazo m'mbuyomu. Chifukwa chaichi, ndikofunikira kuti makampani azindikire zomwe akufunikira kuti azisintha moyenera kuti akwaniritse zomwe makasitomala akuyembekezera. 

Andy MacMillan, CEO wa UserTesting

Lowani Kuyesa Kwaulere Kwa Ogwiritsa Ntchito

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