Momwe OTT Technology Ikulanda TV Yanu
Ngati munayamba mwawonerapo kwambiri a TV pa Hulu kapena munaonera filimu pa Netflix, mwagwiritsapo ntchito zapamwamba kwambiri ndipo mwina simunazindikire n'komwe. Zomwe zimatchedwa OTT m'malo owulutsa ndi ukadaulo, zamtunduwu zimalepheretsa opereka ma TV achikhalidwe. Imagwiritsa ntchito intaneti ngati galimoto yowonera zinthu ngati zaposachedwa kwambiri za Stranger Things kapena, kunyumba kwanga, Downton Abbey.
Sikuti ukadaulo wa OTT umalola owonera kuwonera makanema ndi makanema podina batani, komanso amawapatsa ufulu wochita zomwe akufuna nthawi iliyonse yomwe akufuna. Tangolingalirani za izo kwa kamphindi. Kodi ndi kangati m'mbuyomo komwe munakhala mukulephera kukonzekera chifukwa kunalibe njira yomwe mungaphonye kumapeto kwa nyengo ya pulogalamu yanu yapa TV yomwe mumakonda kwambiri?
Yankho mwina kale Ma VCR ndi Ma DVR adayambitsidwa - zomwe ndikuyesera kunena ndikuti momwe timadyera zofalitsa zasintha kwambiri. Ukadaulo wa OTT wamasula zoletsa pakati pa opereka zomwe zili ndi ogwiritsa ntchito pomwe akupatsa ogula mwayi wopeza mapulogalamu osangalatsa omwe amayembekezera kuchokera kumakanema akulu akulu ndi ma TV. Komanso, kodi ndidatchulapo kuti ndizopanda malonda?
Asanayambitse zomwe zili mu OTT - woyamba kudziwika wokhudzana ndi mawuwa anali m'buku la 2008 Kuyambitsa Makina Osaka Kanema wolemba David C. Ribbon ndi Zhu Liu; zizolowezi za owonera TV zakhalabe chimodzimodzi m'zaka zapitazi. Mwachidule, mudagula wailesi yakanema, kulipira kampani ya zingwe kuti mupeze mtolo wa tchanelo, ndipo voila, mudakhala ndi gwero la zosangalatsa madzulo. Komabe, zinthu zasintha kwambiri popeza ogula ambiri adadula chingwe komanso zofunidwa ndi makampani opanga chingwe.
64% mwa mabanja 1,211 omwe adafunsidwa adati amagwiritsa ntchito ntchito ngati Netflix, Amazon Prime, Hulu, kapena kanema pakufunika. Zinapezanso kuti 54% ya omwe anafunsidwa adanena kuti nthawi zonse amapeza Netflix kunyumba, pafupifupi kuwirikiza kawiri (28 peresenti) omwe adachita kale mu 2011. Ndipotu, kuyambira Q1 2017, Netflix inali ndi olembetsa osindikiza miliyoni 98.75 padziko lonse lapansi.
Leichtman Research Group
Apa pali chokoma tchati kusonyeza mayendedwe ake ku ulamuliro wa dziko.
Ngakhale OTT yawona kukula kwakukulu kwa kutchuka pakati pa mabanja padziko lonse lapansi, gawo limodzi makamaka lomwe ndazindikira komwe lapezako chidwi kwambiri lili mkati mwa mabizinesi. Kwa chaka chatha kapena apo, ndawonapo mabungwe angapo akugwiritsa ntchito ukadaulo wa OTT kuti awonetse zambiri zawo kapena kupeza za munthu wina kwakanthawi. Kuthekera kumeneku ndikofunikira makamaka pakati pa oyang'anira otanganidwa omwe amafuna zambiri zaposachedwa mosasamala kanthu komwe angakhale.
Chitsanzo chimodzi chachikulu ndi ntchito yomwe imawulutsa pulogalamu yanga yapa TV C-Suite ndi Jeffrey Hayzlett. Kumayambiriro kwa chaka chino, njira yapa bizinesi yomwe ikufunidwa idapanga mgwirizano ndi ReachMeTV, ndi multichannel zosangalatsa network ndi nsanja yogawa padziko lonse lapansi, kuonetsa pulogalamu yanga pawailesi yakanema pabwalo la ndege lalikulu 50 ku United States ndi mahotela oposa 1 miliyoni m’dziko lonselo. Kuwona pulogalamu yanga ikuwoneka bwino ndizosangalatsa, makamaka ndi omvera omwe ndikufuna kuwafikira.
M'malingaliro mwanga, ma eyapoti ndi mahotela mosakayikira ndi ena mwa malo abwino kwambiri oti angakonde chidwi chaomwe amachita apaulendo amabizinesi omwe nthawi zambiri amapeza kuti nthawi yopuma masana ndi podikirira kukwera ndege kapena kupumula ku malo ocherezera alendo (tengani kwa winawake ndani amadziwa izi bwino kwambiri).
M'mbuyomu, ngati woyang'anira bizinesi akufuna kuwonera ziwonetsero zilizonse zamabizinesi, amayenera kuchita "njira yachikale" yowonera nthawi yake. Koma poyambitsa ukadaulo wa OTT, amatha kupeza mapulogalamu omwe amakwaniritsa zomwe amakonda pa nthawi yawo.
Ndili wotsimikiza kuti ukadaulo wa OTT upitilira kukula mpaka mtsogolo pomwe tikhala gulu lotsogola kwambiri. Kukula kumeneku kupangitsa kuti mabizinesi ndi ogula onse azilumikizana padziko lonse lapansi popanda zopinga zomwe opereka zingwe atipatsa kwa nthawi yayitali kwambiri. Pamene kufunikira kwa mwayi wopeza zosangalatsa ndi maphunziro kumawonjezeka, zidzakhala zosangalatsa kuona momwe luso la OTT lingatifikire. Sindikudziwa za inu, koma ndikhala ndikuyang'ana kuti ndidziwe.